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👙 Bold, colorful lingerie + bralettes
📍Made in NY + Europe
✂️ Custom embroidery. Small batch
👀 Designed to be seen
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Los Angeles, I’m coming back (for 3 days) 🩵I used to live in South Bay - we went on holiday years ago and befriended our Airbnb hosts (who happen to own the wonderful @curiousworkshop in Hermosa Beach) and ended up staying for years. So obviously I’m very excited to return!A huge thank you to @elizabethkeene for bringing together a lovely group independent brands and making it all happen. Elizabeth will be there with her new brand @mygirlelouise 👗I’ll be there on 26th/27th/28th June and the morning of 29th, so if you would like to see the collection up close, try pieces on or simply come and say hello, I’d LOVE to meet you. 📍 451 Manhattan Beach Blvd Ste B-108, Manhattan Beach, CA 90266 (Metlox)🗓 June 26th – July 12th (EXTENDED - date TBA!)⏰ 10am–5pm#manhattanbeach #lingeriepopup #losangelesefashion #manhattanbeachlife #lapopup by @somewherenever
3
a month ago
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In today’s lesson: simpler doesn’t always mean easier 👩‍🏫📐🖌️📎#luxurylingerie #somewherenever #redlingerie #fashionlingerie #layeredstyle Which colour would you like to see next? 🎨 by @somewherenever
96
a month ago
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New Collection - ‘Making Waves’ is online now ♥️A crimson red embroidery on a lightweight, sheer illusion tulle. If you want a bit more coverage then I recommend wearing silicone pasties if you’re out and about and want to show it off (available on my site too).#somewherenever #redbra #fashionbra #redlingerie #summerlingerie by @somewherenever
10
a month ago
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How long does it actually take to make a pair of knickers? 🩲When a style sells out and I still have fabric in New York, I’ll sometimes remake pieces by hand on request. It’s a slow, slowwww process - so here’s exactly what goes into it (along with a fun timer ⏱️).Luckily I now have a wonderful factory in Europe… because doing this really makes you appreciate them 🤣#luxurylingerie #fashionlingerie #handmadelingerie #madeinny #behindtheseams by @somewherenever
46
3 months ago
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Sparkle & Shine actually started back in 2023 with a moodboard and a lot of ideas. Over time, I worked with my Swiss embroidery house to slowly develop the final embroidery.I wanted to create sparkle without using sequins — something that still had depth and shine, but felt lightweight, smooth and comfortable against the skin.After lots of tweaking, testing and refining against my bra patterns, Sparkle & Shine finally came to life. I hope you love it 🩷#SomewhereNever#LuxuryLingerie#NewYorkDesigner#EmbroideryDesign #independentdesigner by @somewherenever
96
4 months ago
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Photo shoot day is tomorrow for new styles arriving soon (and also some repeats with individual bra sizes) so I wanted to share this image from my first shoot many years ago as I have so much love for these images and I’ll feel a bit sad overhauling my website and letting them go. However super excited to see what we create tomorrow 📸#somewherenever #independentlingerie #colorfullingerie #fashionlingerie #summerlingerie by @somewherenever
8
2 months ago
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I’ve signed up to NY Curve trade show again 💃August 2-4th Javits CentreExcited to meet some new buyers and hang out with my fellow designer friends 💕@curvexpo #catchyouatcurve #lingerietradeshow #fashionlingerie #lingerieaddict #lingeriefashion by @somewherenever
9
2 months ago
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Fun new delivery this week! ❤️‍🔥🔺☎️It’s not online yet but sign up (link in bio) for early access ✉️ I designed this embroidery and it was a lot harder than you would think! So, so many tries at getting the stitching and the design right. I’m sure it will make for an excellent reel 🤣#somewherenever #luxurylingerie #redlingerie #lingerieaddict #lingerieasouterwear by @somewherenever
12
2 months ago
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Ohhhhh hello @imanibaptiste 💕This is exactly how I always imagined Somewhere Never pieces being worn — layered into real outfits, out in the world, adding a little something extra to your look ✨I’m working on more styling inspiration at the moment — I feel a little intimidated by it so bear with me. We have a New York street shoot coming up in a few weeks though and I’m excited to be forced into doing it 🤣#lingerieasouterwear#SomewhereNever#lingeriestyle#lingeriestyling#festivallingerie by @somewherenever
13
2 months ago
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✨CALLING ALL STYLISTS…✨(and friends, sisters, brothers, lovers… and even grannies of stylists)I would LOVE to see this on a stage at a festival somewhere ☀️🌎 (or any of my other bras - I’m not picky)So if you’re a stylist — or you know one — please send this their way or make an introduction… I’d love to get this onto an artist ✨I’ll be over here imagining this under sheer layers, oversized tailoring, or just worn on its own in the sun… honestly, anything really😂Please help make my dream come true ✨#luxurylingerie #somewherenever #festivalbra #festivalstyle #lingerieasouterwear by @somewherenever
25
3 months ago
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Throwback to where it all began… our first photoshoot in Sydney 📸This was the very first time showing Somewhere Never lingerie on set. I realised I’d never posted the videos from that day, and it still feels so special looking back.We had the most incredible Sydney creative team and I’m so thankful for all their talent, vision, and energy.If all goes to plan 🤞 I’ll have four new lingerie collections ready by the end of the year — which means another photoshoot (with lingerie that’s bold, sparkly, and even a little Christmassy 🎄✨) is coming soon.Talent: @sammyallsop Photography: @charlesgrant_ Makeup: @mishxx #somewherenever #brooklynfashion #btsshoot #statementlingerie #layeringpiece #luxurylingerie by @somewherenever
13
10 months ago
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Luxury lingerie is all about the details - and the fit experience should be no exception ✨We’re thrilled to announce our newest partnership with @somewherenever, the US-based luxury lingerie brand crafting bold, statement pieces designed to be seen.Somewhere Never launched with Brarista’s full AI fitting chatbot and sidebar quiz - tailored to the brand’s aesthetic, and designed to move every shopper from sizing question to product recommendation in a single, seamless conversation.A huge thank you to Felicity for trusting Brarista with something this close to the heart of the brand. We’re proud to be part of it. 👉 Read the full story here: https://www.brarista.fit/blog/somewhere-never-elevates-the-online-luxury-lingerie-experience-with-brarista-s-ai-bra-fitting-chatbot#FitTech #LuxuryLingerie #FashionInnovation #IntimateApparel #BraFitting by @somewherenever
16
4 months ago
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