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Soon in Tokyo

@soonintokyo

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Partners in strategy, creative direction and design.
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This is not a house. This is not a store. 1/ 3 [Strategy + Print] We introduced SIMBÒLIC - CASA BATLLÓ STORE as an extension of the GAUDÍ legacy, celebrating one of his masterpieces and the foremost reference of Catalan Art Nouveau (so-called Modernismo). Our endeavor is to honor the heritage and enduring influence of Antoni Gaudí´s craftsmanship and imagination. Much like CASA BATLLÓ each object from SIMBÒLIC hides a story, a symbology that adds mythical and historical value to the objects. A meticulous research work gave depth and new meanings to the architectural and design details, so we could develop the narrative in a dynamic and visually inspiring story. Photo: @aitorbigas Visual research: @gemmapenyaferrer by @soonintokyo
2
2 years ago
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This is not a house. This is not a store. 2/ 3 [Film] We introduced SIMBÒLIC - CASA BATLLÓ STORE as an extension of the GAUDÍ legacy, celebrating one of his masterpieces and the foremost reference of Catalan Art Nouveau (so-called Modernismo). Our endeavor is to honor the heritage and enduring influence of Antoni Gaudí´s craftsmanship and imagination. Much like CASA BATLLÓ each object from SIMBÒLIC hides a story, a symbology that adds mythical and historical value to the objects. A meticulous research work gave depth and new meanings to the architectural and design details, so we could develop the narrative in a dynamic and visually inspiring story. Strategy, creative direction, art direction and design: Soon in Tokyo Directed and edited by: @aitorbigas Director of photography: @pepegay Archive research and art direction for film: @gemmapenyaferrer Art director on set: @nuagali Music and sound design: @biel_blancafort Color: @juliarossetticolor Produced by @eldiadespuesdehoy_ Executive producer: @martitorrebadella Producer: @gingilus by @soonintokyo
12
2 years ago
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This is not a house. This is not a store. 3/ 3 [Products] We introduced SIMBÒLIC - CASA BATLLÓ STORE as an extension of the GAUDÍ legacy, celebrating one of his masterpieces and the foremost reference of Catalan Art Nouveau (so-called Modernismo). Our endeavor is to honor the heritage and enduring influence of Antoni Gaudí´s craftsmanship and imagination. Much like CASA BATLLÓ each object from SIMBÒLIC hides a story, a symbology that adds mythical and historical value to the objects. A meticulous research work gave depth and new meanings to the architectural and design details, so we could develop the narrative in a dynamic and visually inspiring story. Strategy, creative direction, art direction and design: Soon in Tokyo Directed and edited by: @aitorbigas Director of photography: @pepegay Archive research and art direction for film: Gemma Penya Ferrer @gemmapenyaferrer Art director on set: @nuagali Music and sound design: @biel_blancafort Color: @juliarossetticolor Produced by @eldiadespuesdehoy_ Executive producer: @martitorrebadella Producer: @gingilus by @soonintokyo
11
2 years ago
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1/ 6 [ ENG ] IMAGINARY VISITORS Lost and Found Market 2014-2020 This project is about community, identity and diversity – Approaching second-hand and vintage culture as a lifestyle, shedding light on the uniqueness behind every persona and the stories they inspire. @lostfoundmarket #lostfoundmarket by @soonintokyo
5
5 years ago
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2/ 6 [ ESP ] IMAGINARY VISITORS Lost and Found Market 2014-2020 Este proyecto trata sobre comunidad, identidad y diversidad - Abordar la cultura vintage y de segunda mano como un estilo de vida, arrojando luz sobre la singularidad detrás de cada persona y las historias que ellos inspiran. @lostfoundmarket #lostfoundmarket by @soonintokyo
0
5 years ago
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3/ 6 [ CAT ] IMAGINARY VISITORS Lost and Found Market 2014-2020 Aquest projecte tracta sobre comunitat, identitat i diversitat - Abordar la cultura vintage i de segona mà com a estil de vida, aportant llum sobre la singularitat darrere de cada persona i les històries que els inspiren. @lostfoundmarket #lostfoundmarket by @soonintokyo
4
5 years ago
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4/ 6 [ ESP ] IMAGINARY VISITORS Lost&Found @lostfoundmarket es un mercado de segunda mano y vintage de Barcelona y Madrid, que fue pionero en el consumo consciente y en la economía circular a través de la moda, los objetos y la memorabilia. Su singularidad va más allá de los productos y servicios que se pueden encontrar: su gente es la que lo acaba de hacer realmente especial. Hemos rediseñado la estrategia de la marca poniendo el foco en la comunidad, y dimos vida al concepto invitando a visitantes imaginarios de todos los colores, medidas y estilos. Personajes diversos y sorprendentes ilustrados por increíbles artistas locales e internacionales. Estrategia, dirección creativa, dirección de arte y curaduría: Soon in Tokyo Para / con: @Maxporta @kaka_gouvea @Estrelladamm - y ocasionalmente @Heineken Ilustradores/ artistas: Abbey Lossing - Adam Carvalho - Alberto Tercero - Almagro tatooer - Alva Skog - Ana Galvañ - Ana Albero - Ana Mushell - Carla Fuentes - Carmen Segovia - Cristina Daura - Genie Espinosa - Guillem Pericay - Iratxe Muniain - Jose Mendez - José Roda - La Mandanga - Laura Carval - Manshen Lo - Marc Pallares - Marie Herreros - Mercedes Bellido - Natalie Schwartz - Núria Just - Petra Erikson - Posti - Rami Niemi - Raúl Soria - Ricardo Cavolo - Justyna Stasik - Stefania Tejada - Zack Rosebrugh Ampersand “&” type design: Marta Cerdá #lostfoundmarket by @soonintokyo
19
5 years ago
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5/ 6 [ CAT ] IMAGINARY VISITORS Lost&Found @lostfoundmarket és un mercat de segona mà i vintage de Barcelona i Madrid, que va ser pioner en el consum conscient i l'economia circular a través de la moda, els objectes i memorabilia. La seva singularitat va més enllà dels productes i serveis que s'hi poden trobar: la seva gent és qui ho acaba de fer realment especial. Vam redissenyar la estrategia de la marca centrant-nos en la comunitat, i vam donar vida al concepte convidant visitants imaginaris de tots els colors, mides i estils. Personatges sorprenents il·lustrats per increïbles artistes locals i internacionals (els quals estarem sempre agraits). Estratègia, direcció creativa, direcció d'art i curadoria: Soon in Tokyo Per a / amb: @Maxporta @kaka_gouvea @estrelladamm - i ocasionament @Heineken Il·lustradors/ artistes: Abbey Lossing - Adam Carvalho - Alberto Tercero - Almagro tatooer - Alva Skog - Ana Galvañ - Ana Albero - Ana Mushell - Carla Fuentes - Carmen Segovia - Cristina Daura - Genie Espinosa - Guillem Pericay - Iratxe Muniain - Jose Mendez - José Roda - La Mandanga - Laura Carval - Manshen Lo - Marc Pallares - Marie Herreros - Mercedes Bellido - Natalie Schwartz - Núria Just - Petra Erikson - Posti - Rami Niemi - Raúl Soria - Ricardo Cavolo - Justyna Stasik - Stefania Tejada - Zack Rosebrugh Ampersand “&” type design: Marta Cerdá #lostfoundmarket by @soonintokyo
8
5 years ago
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6/ 6 [ ENG ] IMAGINARY VISITORS Lost&Found @lostfoundmarket is a second-hand and vintage market in Barcelona and Madrid that pioneered conscious consumption and circular economy through second-hand fashion, objects and memorabilia. Nevertheless, it's singularity goes beyond the stuff you can find: the people are awesome. The new brand strategy focused on the community, bringing the concept to life by inviting imaginary visitors of all colors, sizes and styles. Unique and diverse characters illustrated by incredible international and local artists (talents that we are very grateful for). Strategy, creative direction, art direction and curation: Soon in Tokyo For / with: @Maxporta @kaka_gouvea @Estrelladamm - and occasionally @Heineken Illustrators / artists: Abbey Lossing - Adam Carvalho - Alberto Tercero - Almagro tatooer - Alva Skog - Ana Galvañ - Ana Albero - Ana Mushell - Carla Fuentes - Carmen Segovia - Cristina Daura - Genie Espinosa - Guillem Pericay - Iratxe Muniain - Jose Mendez - José Roda - La Mandanga - Laura Carval - Manshen Lo - Marc Pallares - Marie Herreros - Mercedes Bellido - Natalie Schwartz - Núria Just - Petra Erikson - Posti - Rami Niemi - Raúl Soria - Ricardo Cavolo - Justyna Stasik - Stefania Tejada - Zack Rosebrugh Ampersand “&” type design: Marta Cerdá #lostfoundmarket by @soonintokyo
12
5 years ago
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1/3 [Half Run, Half Fun] A story about the Half Runners @halfrunners, a running crew, that 8 months ago didn’t even consider themselves runners. Now they face the challenges of their lives: running the maximum number of kilometers in 31 hours and 15 minutes, in relays, nonstop. Beyond the physical challenge, they break barriers and crush, step by step, boring and preconceived ideas about women and the sport of running. Strategy, creative direction, script, and design: Soon in Tokyo For/ with: @Nike @Nikerunning Nike team: Raul Fernandez @raul365run Christian Lopez @christianlopez Marcel Battle @marcelbatlle Jaime Vicente Jaime Garcia Shot by @restartsstudio 🎥 @horaciocabilla D.o.p. 📸 @ari_ona Producer: Bernardo Alvarez Edit 🔪 @aitorbigas Color 🌈 @litacolorista Music by Homi #SooninTokyo #Nike #NikeRunning by @soonintokyo
7
6 years ago
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2/3 [Short film - 6 min.] A story about the Half Runners @halfrunners, a running crew, that 8 months ago didn’t even consider themselves runners. Now they face the challenges of their lives: running the maximum number of kilometers in 31 hours and 15 minutes, in relays, nonstop. Beyond the physical challenge, they break barriers and crush, step by step, boring and preconceived ideas about women and the sport of running. Strategy, creative direction, script, and design: Soon in Tokyo For/ with: @Nike @Nikerunning Nike team: Raul Fernandez @raul365run Christian Lopez @christianlopez Marcel Battle @marcelbatlle Jaime Vicente Jaime Garcia Shot by @restartsstudio 🎥 @horaciocabilla D.o.p.: 📸 @ari_ona Producer: Bernardo Alvarez Edit 🔪by @aitorbigas Color 🌈by @litacolorista Music by Homi #SooninTokyo #Nike #NikeRunning by @soonintokyo
4
6 years ago
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3/3 [Trailer + Craft and design] A story about the Half Runners @halfrunners, a running crew, that 8 months ago didn’t even consider themselves runners. Now they face the challenges of their lives: running the maximum number of kilometers in 31 hours and 15 minutes, in relays, nonstop. Beyond the physical challenge, they break barriers and crush, step by step, boring and preconceived ideas about women and the sport of running. Strategy, creative direction, script, and design: Soon in Tokyo For/ with: @Nike @Nikerunning Nike team: Raul Fernandez @raul365run Christian Lopez @christianlopez Marcel Battle @marcelbatlle Jaime Vicente Jaime Garcia Shot by @restartsstudio 🎥 @horaciocabilla D.o.p.: 📸 @ari_ona Producer: Bernardo Alvarez Edit 🔪by @aitorbigas Color 🌈by @litacolorista Music by Homi #SooninTokyo #Nike #NikeRunning by @soonintokyo
6
6 years ago
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