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Salt Of The Earth

@sotethelabel

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Natural fiber essentials, done slowly.
Small batch production.
Seasonless, everyday wear.

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Weekend outfit inspo: running errands

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Weekend outfit inspo: working at the coffee shop

Weekend outfit inspo: Pilates mornings &/or kids games

Weekend outfit inspo: brunch with the gals by @sotethelabel

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an hour ago

A little BTS at the warehouse.
Chalk is making its comeback this Friday as one of our most loved color-ways in Softwear. Crisp, clean, and simple (but never boring)

Tap for reminder, head to stories to sign up for early access by @sotethelabel

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3 days ago

Summer Knits: Three shades, one signature style.
Crafted from our lightweight Organic Cotton thread for breathable comfort through every season.

This Friday 7.24 at 9a pt by @sotethelabel

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4 days ago

Do you see what we see?

Softwear Boatneck in Dawn and Chalk are restocking this Friday 👀

Oversized, slouchy, lightweight.. & perfect for the heat

Summer Knits 7.24.26 at 9a pst by @sotethelabel

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5 days ago

Summer Knits! Perfect for when the day starts to cool down or for throwing over your swim!

Introducing Softwear in… Daisy 🌼

Softwear Summer Shades, next Friday 7/24 @ 9am pt by @sotethelabel

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8 days ago

The V-tank in Cloud and a peak at something on the way 👀

Over here we love natural fiber pieces that are practical and that easily layer! 🌼 by @sotethelabel

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13 days ago

Don’t blink! High Summer Essentials release tomorrow morning at 9a pst!

Singlets in 6 colors and Organic Poplin Shorts in 2 colors, all make-up the perfect rotation for peak-heat and layering through other seasons.

Sign up for 15 min early access by subscribing to SMS at the link in our stories 💌 by @sotethelabel

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16 days ago

Singlets are so back, along with some new 👀

Let us take the guess work out of getting dressed, High Summer Essentials Friday 7/10 @ 9a pt by @sotethelabel

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19 days ago

The Poplin Short, you’re all asking and we’re answering! Swipe for details on our shorts launching this Friday

High Summer Essentials 7.10 at 9am pst!

Fabric: 100% Organic Cotton Poplin, Oeko-Tex tested!
Details: Designed with a softly flared A-line silhouette that drapes away from the body, a flat lying on-seam pocket, an elastic waist with the option to tie even tighter with the string, and a chrome aglet detail. by @sotethelabel

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17 days ago

Singlets are coming in a palette of options! from Core Colors, to Butter and Fudge picked by our community (in the broadcast channel), and a new color.. more details on the next slide 🤏🏼

This Friday 7.10 at 9a pt!

a hot new bombshell has entered the villa, meet Twist! Like your favorite summer time treat🍦

Our traditional Singlet style in the same make-up of fabric as Cotton Core, yet not brushed like our Cotton Core usually is. The colors are a stunning grey and cream. by @sotethelabel

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18 days ago

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15 days ago

Good things are coming (like the back of each garment tag says) 👀

We believe basics are just as important as signature pieces and can’t wait to equip your summer wardrobe, 🌞 by @sotethelabel

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a month ago