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chaitra

@soulsome__

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✨ a little bit of everything!
✏️ #lettering | #illustration | #branding
💌 [email protected] for work
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a brand refresh for @sitara_drapes sitara drapes is a handloom saree brand consciously keeping the tradition of indian handloom alive. beyond the weave, what makes the brand special is the thought they put into every saree - from their own designs, patterns and unexpected colour combinations to the way they style and present them. traditional drapes, beautifully styled blouses, contrasting gajras and thoughtful accessories come together to create a look that feels distinctly sitara🌸 for the refresh, i took inspiration from the red oxide walls and floors of their store, paired with the traditional kolam patterns that are such a natural part of the space. the redesigned logo draws from the movement and femininity of a draped saree, with the R introducing a subtle sense of flow, inspired by the way a saree falls and moves when worn. alongside the identity, i designed the business card, authenticity card, wash-care card, brand stamp, saree cover and other brand touchpoints. a glimpse into the refreshed visual identity for @sitara_drapes ❤️ can’t thank @im_padmasreee enough for this opportunity🩷 Design & Direction - @soulsome__ 3D & Motion - @itsrushikeshmore . . #brandidentitydesign #handloom #sareebrand #branding #branddesigner taken in Mumbai, India. by @soulsome__
20
15 days ago
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🌸 . . . #soulsome #illustration #processreel #airdryclaycreation #flower taken in Mumbai, India. by @soulsome__
23
2 months ago
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🥲 . . . . #soulsome #lettering #illustration #lifeofadesigner #branding taken in Mumbai, India. by @soulsome__
17
2 months ago
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studio unfurl 💐 a branding project i worked on as a passion project for a contemporary botanical studio. the idea was to reimagine the experience of buying flowers - not just as gifts for special occasions but as a part of everyday life✨ the name came from the way flowers slowly open and change over time, and that feeling of gradual unfolding became the foundation for the identity. every touchpoint was designed to extend the philosophy of thoughtful gifting and make the experience feel a little more personal. 🌼 design & direction: @soulsome__ 🌸 3D & Motion: @rushimore___ @itsrushikeshmore . . . . #lettering #soulsome #branding #illustration #flowers taken in Mumbai, India. by @soulsome__
11
2 months ago
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studio unfurl 💐 a recent branding project i worked on as a passion project for a contemporary botanical studio. the idea was to move away from flowers being seen only as special-occasion gifts and make them feel more like a part of everyday life. from the hand-lettered logo inspired by flower stems to the bouquet wraps, handmade paper, debossed poster and handwritten notes, every little detail was designed around that idea really loved working on this one👯‍♀️ 🌼 design and direction: @soulsome__ 🌸 motion & 3D: @itsrushikeshmore @rushimore___ . . . . . #soulsome #lettering #illustration #branding #flower by @soulsome__
31
2 months ago
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🪄 #soulsome #lettering #illustration #pins #clayart taken in Mumbai, India. by @soulsome__
22
2 months ago
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🌼🥰 #soulsome #lettering #intro #illustration #painting taken in Mumbai, India. by @soulsome__
41
2 months ago
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slow is good! 🤍 . . . #lettering #soulsome #slowisgood by @soulsome__
6
a year ago
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hiii 🙋🏻‍♀️🌼 #soulsome #letteringartist #illustrator #lettering #branddesigner taken in Mumbai, India. by @soulsome__
28
2 months ago
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Seeds & Story (Part 2) i’ve always loved fruits, veggies, and the joy of grocery shopping (especially at local markets), so i decided to explore what it would look like to design for a farmer’s market brand that feels fresh, honest, and rooted in story. Seeds & Story is imagined as a local brand that brings organic produce straight from farms to people - no middlemen, just good food and real connection. typefaces: Seasons Sans by @xyz_displaay Very Vogue by @nickylaatz Motion by @itsrushikeshmore by @soulsome__
5
a year ago
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Seeds & Story (Part 1) i’ve always loved fruits, veggies, and the joy of grocery shopping (especially at local markets), so i decided to explore what it would look like to design for a farmer’s market brand that feels fresh, honest, and rooted in story. Seeds & Story is imagined as a local brand that brings organic produce straight from farms to people - no middlemen, just good food and real connection. this is part 1 of the identity: - a custom type logo - a sunday market poster - a know your farmer card (because you should know who grew your bhindi) typefaces: Seasons Sans by @xyz_displaay Very Vogue by @nickylaatz Motion: @itsrushikeshmore . . . . #soulsome #branding #brandidentity #visualidentitydesign #localmarket #farmersmarket #localproduce by @soulsome__
10
a year ago
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when the sun warms your face but the breeze gives you chills - it’s like nature’s way of saying, ‘you get the best of both worlds.’ spent the most unreal day in the fields with my artwork and honestly, i could live in this moment forever 🌞🍃✨ . . . . #soulsome #lettering #illustration taken in Mumbai, India. by @soulsome__
24
2 years ago
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