Instagram story viewer> @soursolution> Posts

Sour Solution

@soursolution

58.1K

followers

253

following

POSTS STORIES REELS TAGGED

Download All

@ax3lb ’Jante - 5:34’ @freeskatemag by @frit.te by @soursolution

419

12

16 days ago

Jante - 5:34 by @frit.te now playing over at @freeskatemag 🍻 by @soursolution

3

2

21 days ago

@barneypage by @soursolution

3

13

a month ago

@barneypage & @josefskottjatta136 from the new Etnies promo that’s now playing over at @thrashermag 📺

🎥 @angel.4now by @soursolution

617

10

a month ago

@cafecremeblog by @soursolution

431

3

2 months ago

New stuff now available in stores and on the web 🤝 by @soursolution

778

14

3 months ago

Last but not least, Simon Hallberg from 3,3 video

Full video on our YT channel, Link in bio 🍿 by @soursolution

4k

35

3 months ago

Nisse from 3,3 video ⏳

Link in bio by @soursolution

1k

15

4 months ago

Vincent & Oscar from 3,3 video 📺

Link in bio by @soursolution

1k

22

4 months ago

Martin from 3,3 video, playing in full on our YT channel. by @soursolution

533

14

5 months ago

Throwback Sour x Etnies 🤝 by @soursolution

2k

29

5 months ago

The Legend of the Sour MJ Boards

It was 2019 and we were about to launch Michael Jackson boards for Nisse and Josef. The joke was self-evident and Sour alike controversial. Nisse was having the young Michael and Josef the later version of the deceased King of Pop as a graphic.

The pre-books were on fire and by then it was our best selling board by far. Once again we put all our money into production, spun the wheel of this skateboard business roulette and sat back waiting for the questionable, totally illegal masterpieces to arrive.

Some months later I was smoking a little doobie with Jamie the dancer on the Theatre Ledge when somebody mentioned that a (now infamous) documentary Leaving Neverland had just come out. And then it hit me!

Ah fuck! We were about to receive the MJ decks the following morning.

Well let’s watch the program first and see how bad it is. Well bad it was, and indeed the next morning we received the boards. A lot of them.

Here was the dilemma: Would we send these out and potentially get our stores and distributors in trouble, and put Sour in a very questionable light? But by not sending them we would face potential bankruptcy.

It was a decision time.

After deliberating hard and talking to our (very understanding) stores and distributors, we decided not to release them.

Instead we sent the boards back to the factory to be re-printed as “sensitive content” and sold ’em as such.

BUT we saved a few board boxes for future something special.

AND Despite people asking, begging, and even attempting to steal em, we have refused to release any of the original boards. Until now.

The highly limited collector items – Twenty of each graphic – available at soursolution.club , right now. by @soursolution

2k

35

5 months ago