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social media management bestie 🧚‍♀️

@sparkcreatives.co

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784

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✨ social media fairy for hot spiritual girlies 💅🔮
✨ your favorite healer’s favorite marketer🤳
👩🏻‍💻 @its.sierraiskra
👇 let’s build your dream brand

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a lot of clients think they need to come to me with everything already figured out.

the clear brief. the final concept. the perfect words to explain what they want.

but most projects actually start with a half-baked idea, five screenshots that don’t look related, and an “okay, i don’t know how to explain this, but hear me out…” 😭

soooo, here’s what ur going to do;
you give me the tiny idea, the random references, the feeling you’re trying to describe—and then i start pulling everything together.

i ask a lot of questions. i look for the little details…

so if you’re having a lot of doubts whether you’re not ready for it, trust me, we’ll make it work!

“i don’t know how to explain it, but—” is probably one of the most common things clients say to me.

and then comes the voice note. the random screenshots. the very specific description that somehow makes perfect sense, like:

“i want it to feel playful, but not childish.”

“clean, but not too clean.”

“a little weird, but still cute.”

“like this… but also not like this.” 😭

and that’s totally fine.

you don’t need to know the right design words. you don’t need to hand me a perfectly written brief. you don’t even need to know exactly what the final thing should look like yet.

just tell me what you do know.

what feels right. what feels off. what you want people to feel when they see it. what you never want it to become. even the references that only make sense inside your head.

my job is to listen, notice the patterns, and translate all of that into something we can actually build from.

sometimes the weirdest, most oddly specific explanation ends up being the one that unlocks the whole direction.

so please don’t apologize if you’re struggling to explain your idea.

send the voice note. send the screenshots. say the weird thing.

we’ll figure it out :>

this is the part of the job that never fits neatly into a list of deliverables:

figuring it out.

the idea might start as one sentence, one reference, or one tiny detail you really want to keep.

then i sit with it. ask questions. pull it apart. put it back together. try different directions. remove the things that don’t belong. stare at it for a suspiciou by @sparkcreatives.co

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2 months ago

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2 months ago

Not sure what to post this September? We’ve got you. 🌿

We created 100 content ideas for Reiki healers—from behind-the-scenes moments and reflective prompts to ready-to-use carousel topics—so you have a guide whenever content planning feels overwhelming.

Save this for your September planning, and tell me: which idea are you posting first?

Want a content strategy tailored to your specific Reiki practice and ideal clients? Send me a message—I’d love to help. ✨ by @sparkcreatives.co

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2 months ago

Educational content isn’t bad!!! Please still teach your audience things that can actually help them.

But alsooo… there are already sooo many posts saying:

“5 signs you need to heal your inner child”
“3 ways to regulate your nervous system”
“Healing isn’t linear”

And if your post sounds exactly like every other healer’s post, your audience might just scroll because they’ve probably seen it before. 🥲

The goal isn’t to stop educating.

It’s to stop posting content that could have been written by literally anyone.

Your audience doesn’t only need information. They need to know YOU.

Your perspective.
The experiences that shaped the way you heal.
The things you believe that other people might not say.
What it actually feels like to work with you.

Because they can Google general healing advice anytime.

But they can’t Google your stories, your process, or the way you hold space for people. 🫶

So instead of only posting generic tips, try sharing:

✨ the advice you stopped giving—and why
✨ a real experience that changed your approach
✨ what actually happens when someone works with you
✨ a belief you want your audience to unlearn
✨ the small things you notice that make your work different

That’s the kind of content that builds trust and makes people remember you.

Anywayyyy, if you need help turning what’s already in your head into content that sounds like YOU…

Comment UNIQUE 🤭✨ by @sparkcreatives.co

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2 months ago

lol just kidding!!! :P

I’m obviously not redesigning my entire content just because Canva’s background remover can suddenly trigger an “AI Info” label lol 🙂‍↔️

But alsoooo, consume media wisely please 👀

Seeing an AI label doesn’t automatically mean someone opened a Gen AI tool, typed a prompt, and had their entire content created for them.

Not everyone uses Generative AI for content creation and editing.

A lot of tools creatives have been using for YEARS already involve AI or automated processing in some form: background removal, object selection, image enhancement, retouching, smart editing tools, etc.

Imagine conceptualizing the post, shooting the content, writing everything, designing and editing it yourself…

then you remove ONE background and suddenly: ✨ AI INFO ✨ (ughhhhhh it sucks right?????)

And whether we like it or not, AI-assisted tools are slowly becoming part of the norm.

You can embrace them. You can choose not to use them. Both are fine.

But technology will continue to evolve either way, so pls don’t come after every creator with an AI label on their post 🤪 Context matters.

This is literally part of working alongside ever-changing technology.

And if platforms are going to label AI use this broadly, I honestly hope our policies, laws, and general understanding of what counts as “AI-generated” evolve alongside the technology too.

Because there HAS to be more nuance between:

“I used an AI tool to generate this entire thing” (i see AI slop from FAAAR AWAY, yuck)

and

“I literally just removed the background of my own photo.” 😭

Those are wildly different creative processes being placed under one very broad label.

ALSOOO, thanks @thatjessbruno for the heads-up!

Anywayyyy, Canva background remover, you’re safe with me 😄🤞✨

I’ve been using you for too long to give you up now hahahahaha by @sparkcreatives.co

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2 months ago

You know Canva is free, right?😀 by @sparkcreatives.co

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2 months ago

I don’t think I’ve ever had a client call that stayed on one topic. 😅

We start by talking about content…

Then somehow we’re discussing your website.
Your offers.
A random business idea you’ve been sitting on for months.
Something from your Notes app.
A voice note you recorded at 2 AM.
Or that one thing you’ve been wanting to launch but didn’t know where to start 🤭

Before we realize it, we’ve spent an hour talking about your business instead of next week’s content.

I think that’s just how my brain works. 😄

I naturally connect ideas. I ask a lot of questions.
And I genuinely enjoy helping founders make sense of everything that’s already in their heads.

So if you’re the type of person whose brain is constantly jumping from one idea to another…

(Mine probably works the same way🤪)

Bring me the messy version first.

We’ll figure it out together. 💖 by @sparkcreatives.co

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3 months ago

I’ve been working in social media for the past 7 years, and there’s one thing I’ve learned✨

Clients don’t come back because you made a pretty feed. They come back because the work made an impact.

Because you listened before creating.
Because every content decision had a purpose.
Because every post was backed by research, audience behavior, and business goals, not just trends.

Recently, a former client reached out to work together again.🤭🤩

And to me, that’s one of the biggest compliments you can receive in this industry. They remembered the experience of working with me. That’s the kind of work I want to keep creating.

Strategy people remember.
Not just content people scroll past.

This is my Day 4/100😀 See you tomorrow?👀 by @sparkcreatives.co

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3 months ago

Today, I sat down with my journal and asked myself, “What else should I do?”

And somehow, every card I pulled brought me back to the same message:

You’re already doing it.
Stop overthinking.
Keep facing your true north.

I think I’ve spent so much time looking for another answer, another direction, or another version of myself to become that I sometimes forget I’m already in the middle of the process.

The pause helped me hear myself again.

It gave me the space to understand what I still want from this career, how I want to work, and what kind of business I actually want to build from here.

So this 100-day journey is also me learning to trust that clarity.

To stop second-guessing every step and finally give my ideas, my creativity, and Spark Creatives the focus they deserve.

Apparently, the answer has been within me this whole time. Very The Star of me. 😌

Day 3 of 100. 🤍 by @sparkcreatives.co

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3 months ago

Funny how the week I thought I was "behind" ended up reminding me how much can happen when you keep doing the work.

Not every win is public.
Not every opportunity announces itself.
Sometimes things are quietly falling into place while you're busy wondering if you're doing enough.

Here's to trusting the process a little more. :) by @sparkcreatives.co

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3 months ago

I’ve been thinking about doing this for a while...

For the next 100 days, I’ll be sharing more of what I’m building, what I’m learning, and everything in between.

Over the last 7 years, I’ve spent most of my time behind the scenes. Working with clients, building brands, managing communities, creating websites, writing content… all while trying to figure out what I wanted my own work to look like.

I also realized I got way too comfortable staying behind the scenes that I forgot that I also have to do something for myself.

Someone close to me pointed out how easily I shut people out whenever life gets overwhelming. They’re right.

It’s something I’ve been working on, little by little. And I'm doin a lot of reflections lately because of that person.

This challenge is part of that. Showing up consistently.

I don’t know what these next 100 days will look like. I just know I’m done waiting and just sitting out things out until everything feels “ready.”

Day 1, hopefully in the future, this is the key for my "One Day" by @sparkcreatives.co

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3 months ago

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a year ago