Instagram story viewer> @sparkitph> Posts

Spark It Philippines

@sparkitph

14.3K

followers

621

following

A Multi-Awarded Influencer Marketing & Digital PR Agency⁣⁣⁣⁣⁣⁣⁣
#sparkitPH 🇵🇭⁣⁣ | @sparkitla 🇺🇸
Est. 2015 by @fcobigboy⁣⁣⁣⁣⁣⁣

POSTS STORIES REELS TAGGED

Download All

Three years after first joining Spark It, Account Manager Gab Martin found a different spring in his step through running. It’s his way to stay spontaneous and inspired in his job. His extrovert nature finds peace and the right pace when he’s out conquering those kilometers. #BehindTheSpark by @sparkitph

3

20

15 hours ago

Stronger campaigns make room for creator voices.

When brands value authenticity, creative input, feedback, and care, creators can bring more of themselves to the work, making the collaboration stronger.

#BeyondThePost
#SparkItPH by @sparkitph

3

0

3 days ago

We took So Much Color beyond Manila and brought the color to Cebu. 💄🌈

With creators, live color matching, beauty demos, GRWMs, swatches, and plenty of lipstick love, SM Beauty turned its first regional festival into a nationwide beauty moment.

And a Finalist nod for Best PR Campaign: Beauty and Wellness at the PR Awards 2026.

Turns out, color looks good everywhere. 💋

#SoMuchColor
#SMBeauty
#SparkItCaseStudy
#SparkItPH by @sparkitph

3

1

8 days ago

The spark you started continues to live on in Spark It, in the people you inspired, and in all the memories we’ve made along the way.

Missing you, remembering you, and celebrating you today, Franco. Happy birthday. 🤍✨ by @sparkitph

3

4

11 days ago

Put @vinceaseron on the spot and let him take it from there. 🎤

A little hosting challenge to see how he handles the spotlight. Safe to say, Vince knows how to work a room.

#SparkItTakeover
#SparkItPH by @sparkitph

3

0

13 days ago

Social commerce is not e-commerce. They're two completely different commercial models.

E-commerce is a destination you drive traffic to. Social commerce is what happens when the content, the community, and the checkout are all in the same scroll. And in Southeast Asia, including the Philippines, that shift is already underway.

The KOS (Key Opinion Seller) is the creator archetype built specifically for social commerce. They don't measure success in impressions. They measure it in units sold and GMV. And the brands that understand how to work with them, brief them, and structure their deals correctly are seeing conversion rates that traditional influencer campaigns can't match.

Swipe through the full breakdown: what social commerce actually is, how TikTok Shop works, how live selling converts, and how to set up the affiliate infrastructure behind a KOS campaign.

Full guide in Spark It's white paper via DMAP. Link in bio.

Post 7 of 14 in the Influence at Full Funnel series.

#SparkItPH by @sparkitph

3

0

15 days ago

Influence isn’t just about what you put out. It’s about what you stand for.

In a time when audiences are more informed than ever, creating positive influence means taking accountability, being intentional about what you promote, and putting the community first.

#BeyondThePost
#SparkItPH by @sparkitph

3

0

17 days ago

What’s there to know about @vinceaseron beyond beauty and hosting? 🤔

We asked Vince a few questions and got answers that might just make you want to know him a little better.

#SparkItTakeover
#SparkItPH by @sparkitph

3

22

20 days ago

By 2027, 40 to 50% of all digital content is projected to be AI-generated or AI co-created.

That's not a distant forecast. It's roughly three years away. And the creator marketing industry has a very specific choice to make in the meantime: use AI as a production efficiency tool, or let it replace the human relationships that make influencer marketing work in the first place.

The good news for brands and creators who invest in authentic human connections now? As AI content floods feeds globally, genuine human credibility becomes increasingly scarce, and therefore increasingly valuable.

Swipe through the AI content forecast, including the 2025 to 2027 trajectory, a practical framework for what to embrace and what to approach with caution, and why Filipino audiences may be one of the most AI-resistant consumer bases in the region.

Listen to DMAP x The Pod Network's NEXT MONDAY Podcast episode 'From Follower Count to Meaningful Impact' on Spotify. tinyurl.com/DMAPNextMondayPodcast

This is Post 6 of 14 in the Influence at Full Funnel series. Catch up on Posts 1 to 5 on our feed.

#SparkItPH by @sparkitph

3

0

22 days ago

Some campaigns sell a sale. This one started with a little chismis.

For Lazada’s 9.9 Mega Brands Sale, we turned a trending love team “scandal” into a story that had everyone speculating, sharing, and eventually shopping.

And it landed us a Finalist nod for Best Use of Celebrities/Influencers at the PR Awards 2026.

Turns out, a little drama can go a long way. 🛒👀

#SparkItCaseStudy
#SparkItPH by @sparkitph

3

0

24 days ago

@vinceaseron is taking over 👀

A host, model, and former beauty pageant titleholder who knows how to own the room. With personality, confidence, and unapologetic flair, Vince brings his own energy to every space he steps into.

Stay tuned for what’s coming next. ✨

#SparkItTakeover
#SparkItPH by @sparkitph

3

15

a month ago

Your audience isn't just searching on Google anymore. They're on TikTok. On YouTube. And increasingly, on Reddit.

24% of people globally now prefer social media over Google for product search, and that number keeps climbing among audiences under 35. In the Philippines, where Filipinos spend the most daily time on social media of any market in the Asia-Pacific, this trend has real and immediate implications for how creator content is briefed and distributed.

The brands that get on top of Social SEO now will have a compounding advantage over the next two to three years. The brands that show up authentically on Reddit before the mainstream rush will have first-mover credibility in some of the most trust-dense conversations happening online.

Swipe through the breakdown of both channels and what to actually do about them.

Listen to DMAP x The Pod Network's NEXT MONDAY Podcast episode 'From Follower Count to Meaningful Impact' on Spotify. tinyurl.com/DMAPNextMondayPodcast

Post 5 of 14 in the Influence at Full Funnel series.

#SparkItPH by @sparkitph

3

0

a month ago