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Proud to have led my first special livery project, too many talented people invovled in this to name. Big up the football x F1 cultural crossover ⚽️🧊🤏

Shoutout @eleanor.eer on her Creator Platform magic, @hattiecrowther and @flossburns.art for some serious art, the whole @versus team for their shoot magic, and the rest of the VCARB marketing team for embracing the vision and cooking with it 🙏🙂‍↕️

#loveyouvcarb by @sprongsienna
33
a month ago
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Special Liveries are so back 🎌

Another @visacashapprb x @willcorneliusphotography x @murdohepburn link up, always delivers. Japanese Grand Prix hero shoot to capture our driver content, drawing on cultural references and shodo inspired elements within the set design, movement direction and lighting.

Creative Lead: @sprongsienna 
VCARB Brand: @alexwallbank @martafariaaaa 
VCARB Content/Video: @milesarkell @ryanjamiejohnson 

Photographer: @willcorneliusphotography 
Digi Op: @henryjphoto 
Lighting Technician: @jolly.lights 
Lighting Technician: @j03sm17h 
Hair Make Up: @celinebopp 

Set Design and Build: @murdohepburn
Set Assistant: @betterpetrabetter 
Set Assistant: @_joehrrsn 

🍒 by @sprongsienna
12
4 months ago
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really calm chilled start to the year by @sprongsienna
10
5 months ago
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26 set up locked in🔒🥶🧊

Photographer: @jtjtjtjtjtjtjtjtjtjtjtjt
1st Lighting Assist: @josephironmonger
Digi Op: @alexgallowaay
Gaffer: @salv_fitz
Videographer: @tomombutler
Movement Director: @liam_jhill
Set Construction: Omar O’Reilly / Abdou Tebib
Production: @kodemedia
EP: @matt_kode
Producer: Emily O’Meara
Head of Photography: @headofphotochris
VCARB Creative: @sprongsienna 
VCARB Brand @alexwallbank @martafariaaaa @jaz_virgo 

💌 by @sprongsienna
3
5 months ago
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26 season starting real hot 🫦😮‍💨🥵 

Milestone project unlocked - shifting the narrative on F1 kit launches with @visacashapprb, bringing a lifestyle-led creative direction that moves beyond the traditional motorsport space. Super proud to have made this happen.

Big up the @hypemaker team and everyone who brought the vision to life. Huge shoutout to @jaz_virgo and @brittanycronin for helping push it from day one.

Hypemaker Team
Creative Producer @colinsimsogrady 
Creative Director @jd.til.infinity
Senior Creative @sankolodziej
Director of Accounts @oliviaviolet.roth

Talent
Liam Lawson @liamlawson30
Arvid Lindblad @arvid.lindblad

Crew
Photographer @zachapotsang ℅ @kintzing_
Digi @andrewjwbroadhurst
1st Assistant @damienhockey
2nd Assistant @rhphoto_studio

Retouch @nd_creative.studio

Movement Director @liam_jhill

Stylist @molly.ashman
Stylist Assistant @rebeccamevanswhite

Set Designer @roisinjenner
Set Designer @rafehamilton

Hair Stylist @karlaqleon
Hair Assistant @kazue__seki
Makeup @gracemariaellington 
Makeup Assistant @tshnartist

Models
Florence @florenceros.e
Grace @_gracien
Promesse @promessekay 
Angela by @sprongsienna
6
6 months ago
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Last VCARB shoot drop from 2025. Vegas Holographic Livery race suit campaign 🫦 

Photographer: @willcorneliusphotography 
Digi: @henryjphoto 
Lighting Tech: @jolly.lights 
Set Design/Build: @murdohepburn @katherinepickup @aaronrigal 
Creative Lead: @siennasprong 
Creatives: @alexwallbank @jaz_virgo @martafariaaaa 
HMU: @celinebopp by @sprongsienna
7
6 months ago
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sensory overload taken in Las Vegas, Nevada by @sprongsienna
22
8 months ago
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austin recap

01 🤫 Social teaser asset 
02 🎨 Race Day poster 
03 📲 Social Identity
04 🥁 Sprint Points hero graphic 
05 ⏳ SQ3 hero graphic 
06 ✍️ Brand device and identity sketchbook 
07 📹 Shoot BTS @isackhadjar 
08 🫦 On set 
09 🎸 On set previews @liamlawson30 
10 🚨 Baddies everywhere 
11 🏞️ CGI renders @simonrdesigns livery @alexwallbank vibes @bencheesman97 @martafariaaaa 
12 ⬆️ by @sprongsienna
4
9 months ago
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Oooop, here we go again 🦅

Loved leading the creative and art direction for our @visacashapprb US Grand Prix campaign shoot. An Austin inspired, yeehaw, acoustic guitar, casual cool aesthetic - best yet, best yet. 

Photographer: @willcorneliusphotography 
Digi Op: @henryjphoto 
Lighting Tech: @jolly.lights 
Creative Lead: @sprongsienna 
Brand Creatives: @alexwallbank @emmagemmasidey @martafariaaaa @jaz_virgo 
Hair and MUA: @celinebopp 

🇺🇸🤠🐎🫦🥵☕️ by @sprongsienna
13
9 months ago
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a year of vcarbing, it’s been hot x 

run it back 🫦⬇️

01 🥶 2024 Mid-season brand refresh
02 🪩 2024 Garage Sessions identity 
03 📹 Creator Platform identity 
04 💎 2025 Brandshoot w/ @hmdfilm 
05 🚀 F175 Launch
06 🧊 2025 Brand identity 
07 💿 2025 Garage Sessions refresh
08 🍕 Team kit launch w/ @yardsalepizza 
09 💅 2025 Miami special livery 
10 🖍️ 2025 Silverstone special livery by @sprongsienna
11
a year ago
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@visacashapprb x @hugo_official x @olaoluslawn 

Proud to have led the creative on this one, serious vibes from everyone involved 🙏 Silverstone special livery campaign went hard 🫦

Photographers: @willcorneliusphotography @samtoddphoto 
Digi: @henryjphoto 
Lighting techs: @richardcookza @lawrence_atkin_photo 
Production: @crxss_agency @berniesismey 
Art Direction: @murdohepburn 
Set build: @katherinepickup @aaronrigal 
Creative/Brand: @alexwallbank @martafariaaaa @jaz_virgo & me
MUA: @celinebopp by @sprongsienna
13
a year ago
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if it’s not on socials i don’t want it ✋

miami takeover part ✌️

🫦💖✨🌸💝💄🎀👛🩰🎟️ by @sprongsienna
4
a year ago
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