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Ashley Grace Jefferson | Baddie in charge(@startupbaddie)'s profile avatar HD Profile

Ashley Grace Jefferson | Baddie in charge

@startupbaddie

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🍅 Jersey girl
I help startups & corporations use IRL events as customer acquisition & data engine
For collabs email: [email protected]
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B2B Haus is officially growing beyond SXSW. What began as a collaboration between @startupbaddie and @tiff_or_die // @brandcurators.co has become something much bigger. After debuting B2B Haus at SXSW 2026, they’re making it official and stepping into their next chapter as co-founders. And the duo is now a trio. Meet Maci Parr, our third co-founder, bringing the operational expertise and event passion needed to scale B2B Haus for next year’s SXSW and a second city. We’re building the next version of B2B events, and we’re only getting started. Welcome to the Haus, @maciparr by @startupbaddie
23
3 months ago
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Most business leaders say they are (or want to be) customer-centric. 2026 will expose who is doing the work and who is just talking about it. This year will reward clarity, community, and creativity, not noise, not sameness, and not reactive decision making. I created this prediction set to help founders and business leaders navigate the changes shaping product, hiring, growth, and trust. Scroll, save, and share with a business leader. Which prediction is your team focusing on this year? —— I’m Ashley. I help startups and established teams make better decisions by staying deeply connected to their customers as they build, scale, and evolve. I have spots open on the roster for February. DM if you need help on the above ^ by @startupbaddie
3
9 months ago
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I’ve been noticing something across founders, teams, and culture: the internet isn’t enough anymore. Trust is fragile. People are overwhelmed. And digital-only brand building is becoming less effective by the week. What people do trust? Spaces where they feel understood. Conversations that aren’t driven by algorithms. Connection > content So I wrote about it Why the old brand playbook is collapsing, and what replaces it Swipe through the photos for the core ideas If you’re building anything in 2026, learn how you can be ahead of the shift —— I’m Ashley. I help startups and established teams make better decisions by staying deeply connected to their customers as they build, scale, and evolve. (hint - one of the ways I do that is through IRL community events!) by @startupbaddie
2
9 months ago
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The Founder Confessions episode with Joseph Lee, Co- founder & CEO of Supademo is now streaming on Spotify, Apple, and wherever you listen to podcasts. Video streams at 9:30 Eastern on Linkedin and YouTube. @justbeingsweta on the mic! by @startupbaddie
0
4 days ago
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He raised way too much for his startup, gave up control, and paid for it the first time around. Joseph Lee built @supademohq to $4M ARR on $1M raised. In Ep. 2 he tells us what he got wrong the first time, and what he’d tell every founder starting now. What did you assume about building a business that turned out to be wrong? 👇 Full episode drops this week. Sign up to be alerted via the Founder Confessions link in bio. Or comment CONFESSIONS below. #founderconfessions #founders #startups #fundraising #bootstrapping by @startupbaddie
0
6 days ago
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Founder Confessions is out NOW on Linkedin, YouTube, X, & wherever you listen to podcasts!!! #startups #founder #Tech #podcast by @startupbaddie
0
7 days ago
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📣 Calling all the women who are serious about their business! I’m speaking at BAUCE HAUS 2026, and I’d love to have you in the room. On November 6 at The Yard (@theyard ) In Herald Square I’ll be gathering with an exclusive, intimate group of founders to discuss strategy, tools and insights that can help them scale their businesses and make it to 7-figures. The day ends with an intentional and empowering networking party, so you leave with an actionable plan and a new contact in your phone. I can’t wait to connect with some true movers and shakers! Grab your seat today at baucehaus.com 💚 #BAUCEHAUS2026 @baucemag by @startupbaddie
2
8 days ago
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If you could go back to when you started your business, what would you tell yourself? Founder Confessions drops TOMORROW with co-hosts @justbeingsweta & @startupbaddie Visit our site to stay notified on episode drops! #founder #startups by @startupbaddie
5
12 days ago
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Happy Founder Confessions launch week! Today, let’s meet the founders in this limited series before the sneak-peek drops: Six founders sat down with us to share what it took to build their companies, the doubts, the hard calls, and the parts that never make the highlight reel. Meet: Joseph Lee, CEO of Supademo Caroline Dell, CEO of Goodword Maria Jesus Perez, Co-founder of Arete Studios Ashley Chang Dawson, CEO of Sundays Sharon Joseph, CEO of CREWASIS.AI Mukund Venkatakrishnan, CEO of Upfront Tell us, what would you say if you thought no one was watching? These founders told us on Founder Confessions. Swipe through to meet them, then follow along at founderconfessions [dot] io by @startupbaddie
2
12 days ago
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The official Founders Confessions trailer drops NEXT TUESDAY. Are you ready? @justbeingsweta & I can’t wait to show you! 📍Kit 🎥 BTS & editing captured by @raquelitamariaq taken in New York, New York by @startupbaddie
20
17 days ago
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We are less than 2 weeks away from The Next Era: The Summit for Leaders Building in the Age of AI! Ashley and I have a PACKED itinerary for you. Here’s a sneak peek of what you can expect over the course of our 5 sessions: Session 1: The Brand Newsroom: The New Content Operating Model Powering New Media (6/15 @ 11 AM ET) Session 2: Introducing the Community Product Manager (6/16 @ 11 AM ET) Session 3: AI as Infrastructure, Not a Shortcut (6/17 @ 11 AM ET) Session 4: The Creativity Gap (And Why It’s Costing You) (6/18 @ 11 AM ET) Session 5: Building for What’s Next — Talent, Teams and the Future of Work (6/19 @ 11 AM ET) RSVP now (only registrants get access to the recordings of the sessions). Link in the bio 🔗 by @startupbaddie
0
5 months ago
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So excited to join @unifypublic TOMORROW from 6:00 PM - 7:30 PM PST/ 9:00 PM - 10:30 PM EST as the virtual series finale speaker in the lead up to the Mind & Heart Fest Los Angeles. A Take Action LA initiative, funded by @lacdmh. Join us as we talk about how to stay joyful in the reinvention process. If you’re an entrepreneur or find yourself newly at a career crossroads, this is for you. Visit my bio for details on how to register. by @startupbaddie
2
5 months ago
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