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Staunch Industries an independent design consultancy and apparel brand.
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Brian McFeely aka Elph to mqny left his mark across Edinburgh in a way few artists ever truly do.
For more than 30 years he was part of the fabric of the city’s graffiti and street art culture, creating work that was unmistakably his own. His signature characters, bold lines, abstract forms and references to folklore transformed walls, forgotten corners and public spaces This particular piece has hung proudly in our home for years raw, confronting, funny, uncomfortable and unmistakably Elph. Like so much of Brian’s work, it carried a strange honesty to it; flawed humanity laid bare with humour, vulnerability Brian had a rare ability to create characters that felt both mythical and deeply personal. His lines were loose yet deliberate, chaotic yet thoughtful. his work always carried the same unmistakable style one that belonged entirely to him.Brian was part of a generation that helped shape Edinburgh’s underground creative spirit. He inspired artists, skaters, musicians, outsiders and friends alike people who recognised in him both immense talent and complete authenticity.His work never felt manufactured or detached from real life. It belonged to the streets, to the people who passed it every day, and to the city that became his canvas. This piece now carries an even heavier weight for us. The words written into it feel painfully poignant today, but also remind us how deeply Brian observed the world around him its absurdity, its pressures, its loneliness and its beauty. We will treasure this work always, not simply because it was made by an important artist, but because it carries part of Brian’s spirit within it.
Rest easy Elph you legend. 
Edinburgh will continue to see you through the walls, characters and your stories for many years to come.💔 by @staunch_industries
13
2 months ago
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STAUNCHY TEE Built in Leith. Worn wherever you end up. by @staunch_industries
2
2 months ago
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Time to shine. Summer 26

#staunchindustries #northseapowered by @staunch_industries
1
3 months ago
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Logo glow-up and apparel. Thanks @staunch_industries - @beeslaar is a talented chap.

What do you think? by @staunch_industries
8
3 months ago
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Smooth operator @john.clements.39982 #staunch #grab #wipeout by @staunch_industries
6
3 months ago
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It’s Friday, let’s catch some waves! We’ve got surfboards available. Open tomorrow.🤙🏼🦅🐊⚓️🐬 by @staunch_industries
2
6 months ago
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Wrap yourself in natural comfort 🤎
Our handmade Kelpie Throw is woven from soft cotton, designed to keep you warm, and made to be lived in, yes, it’s machine washable.. got one yet? #northseapowered #designed #illustration #staysalty #coastal_collection by @staunch_industries
1
6 months ago
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Open daily until Christmas Eve 4pm, pop in support local businesses buy unique independent products. taken in Staunch by @staunch_industries
3
7 months ago
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This weekend marks the 50th celebration of Scottish surfing at the @lostshore and it’s also the Gathering of the Clans. A legendary Scottish surf club competition to see who will be king of the Clans. 

Our surf photography exhibition - “The view from the shoulder” have also moved to the lost shore, where it will be on display and that’s where I met this legend! 

The weekends weather looks amazing, the surf will be pumping& if you find yourself in the hood definitely go check it out. 

Good luck to all the competitors, but please remember - old guys rule 🥹🤙🏼⚓️🔥🦅💯 

#northseapowered #surf #northsea #staunchindustries #scottishsurfing #surfphotograhy 

. by @staunch_industries
10
8 months ago
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Featured photographer @oscrjms_ swung by the Staunch studio the other week, now dropping pure cold-water gold.🔥🔥🔥
His new film Frost Bite with @ned_hart is out now.

North Sea stories worth watching. ❄️🌊 by @staunch_industries
1
8 months ago
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Ready for your close-up? We see you 😎
Huge thanks to everyone who’s been part of our creative ride.
New designs, restocked favourites, and bigger sizes just landed — swing by the showroom and check them out!

#StaunchIndustries
#NorthSeaPowered
#MadeInScotland
#ColdWaterCulture
#AdventureApparel
#IndependentBrand
#CoastalLiving
#EverydayAdventure
#SupportLocal
#ScottishSurfScene
#NorthSeaLife
#inthestudio #backinstock #freshdesigns by @staunch_industries
0
9 months ago
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You have to check out @staunch_industries 🦈 

The shop is like Will’s playground. Packed with creative inspiration, quality clothing and outdoor adventure energy! 

Staunch Industries is a creative studio and lifestyle brand that draws inspiration from the beauty and adventure of the great outdoors, with a particular focus on their relationship with the cold, dark, and wild North Sea.

This passion for nature and exploration runs deep in everything they create and their products are designed to last and inspire you to embrace your adventurous spirit.

📍 Bernard St, Leith

#keepedinburghthriving #edinburgh #supportlocal #edinburghbusiness #leith #creative #edinburghlife taken in Staunch by @staunch_industries
12
9 months ago
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