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Independent creative studio
for intentional brands, agencies, & founders
Located in MPLS, MN
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Hi it’s me, Erin — the designer behind St. Clair Studio :) I help build artful brands + web designs created around what you actually need and who you are.

After years in the industry, going out on my own in design has been on my heart for a long time, and I honestly wouldn’t be here without the encouragement, support, and belief from so many of you 🥹🫶. Thank you for cheering me on, trusting me, and reminding me I could do this 🤍 taken in Minneapolis, Minnesota by @stclair__studio
37
6 months ago
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New work! Logo + Brand Design for Lua Pajamas 🫶

Lua Pajamas is sleepwear for mothers, designed with how babies see in mind. In their earliest months, infants are drawn to contrast, bold shapes, and movement that help them begin to focus and explore the world. And often times what babies look at most is mom. 🤍

Many of the pajama patterns will draw from nature, so the founder wanted the branding to do the same. We landed on a lily as the main emblem (a symbol of motherhood and new beginnings) and designed it with bold positive and negative space, so the logo speaks the same visual language as the patterns themselves.

As a mom, designing a mother-focused brand is making this project extra special.

Website coming soon 🥹

#MotherhoodBrand #MomOwnedBusiness #SleepwearBrand #LogoDesign #branddesign by @stclair__studio
12
2 months ago
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Woww passion and creativity is contagious…. 

Grateful to already have met (and reconnected with) so many dreamers, genuine collaborators, and people who have that desire to build something pure and real.

I’ve been longing for projects like these for a while, and I’m so glad they found their way here. 🤍 Excited to share more down the road!

📸 @byfruitfulstudio taken in Minneapolis, Minnesota by @stclair__studio
9
5 months ago
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Reflecting on a busy Mother’s Day weekend, and feeling grateful to be surrounded by women who remind me that motherhood and personhood can exist together. That softness and ambition can coexist. That there is no “right” way to be a mom…

Love them deeply. Keep becoming yourself. And the rest will follow. 🤍 taken in Minneapolis, Minnesota by @stclair__studio
4
5 months ago
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In a world that moves fast, I believe in design that makes you want to slow down and stay awhile. If that resonates, let’s chat ☕️ by @stclair__studio
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6 months ago
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