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Huffer Founder • Brand Builder
Audi Ambassador
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My first experience in a car that has been on so many peoples ‘life moodboards’ or if not, already in their garages in past generations. There’s no hiding the fact that I’m passionate about driving and to me, this is a highlight drive moment. As we move into a tech-driven world, it is very encouraging to see that the new RS5’s technology only enhances with the most amazing engagement and connection to something very real. Well done Audi 🙌🏽 #AudiRS5 taken in Hampton Downs by @stevedunstan
7
8 days ago
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93 til… Pretty cool spending some time back in Queenstown with @a_n_t_s_f_o_r_r_e_a_l and the @questqt team. I worked for Ants over 30 years ago, when snowboarding was still finding its feet. Originally named B.O.A, Quest has always been more than somewhere you went to buy stuff… it’s always been part of the culture.
A place to meet, hang out and feel a sense of belonging.
Inspiring to see what Ants and the team have built from those roots. Still evolving, still independent and still connected to the culture that started it.
30+ years on and still killing it. Respect 🫡 taken in Quest Queenstown by @stevedunstan
16
a month ago
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A few cm’s coming down out here! #powederday ❄️👍🏽 by @stevedunstan
5
a month ago
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Taking a moment to appreciate #Audi #SQ5 #Queenstown taken in Queenstown, New Zealand by @stevedunstan
2
a month ago
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Warms my heart to see these amazing people all working together on such a great body of work: @beachbrains NZFW 2026.
What a cool experience to be around, watching good friends and family create something that has an impact well beyond a runway show.
An imprint of aesthetic, attitude and community.
Feeling the energy in the building last night was a reflection of the momentum this brand is building and the support it has around it.
Congratulations @dandgosling @jodycoggan and the whole Beach Brains team…. and a special shout out to having @ariki.wallace home for longer than 18 hours this time. by @stevedunstan
21
2 months ago
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I feel so energised doing what I love. Being in Queenstown, bringing those loves to life amongst great people and adventures, has been remarkably rewarding. To work across such a variety of projects… and, for a moment, to do it remotely from a winter paradise has been amazing. Much love to the South and Queenstown… being a semi-spiritual home to me 💙 #ontour taken in Queenstown-Lakes District by @stevedunstan
29
2 months ago
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Spending time at @sherwood_queenstown with my Rane Four getting preparing for this Saturday night at @hydebarnz with good friends @scapegrace If in the Southern Lakes region, please pull up as if last years gig was anything to go by, it’s looking to be a good one. It’s not often these days that you get true Club Nights and this is sure to be one. Bass up, lights down 🔊 💃 🕺 taken in Sherwood Queenstown by @stevedunstan
5
2 months ago
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Great to be able to present at the iMedia Marketing Summit this week. It was a chance to share some of the lessons I have learnt over the past three decades building brands, communities and cultures. 
Great brands don’t start with marketing.
They start with values, values create culture, culture shapes identity, identity creates belonging.
Belonging lived consistently, earns trust. Code of the streets.
Thanks to everyone who came along and continued the conversation afterwards. @imedia_summits_apac taken in Christchurch, New Zealand by @stevedunstan
24
2 months ago
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South Island road tripping 👍🏽 by @stevedunstan
8
2 months ago
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There are some things I love about the Southern Lakes District and one of the best is the @sherwood_queenstown Looking forward to this evening on Aug 1st. If in the area - pull up 🎵 🪩 @thunderdonk_ 👌🏽 taken in Sherwood Queenstown by @stevedunstan
9
2 months ago
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Sunday morning coffee and a drive in the new Audi A6 Avant… I’ve always had a soft spot for an Avant (otherwise known as wagon). There’s something about the proportions that make this look so right. Finished in Maderia Brown with the black wheels, I think this is one of Audi’s best looking wagons yet. 👌🏽🤎 @audi_nz #quattro #AudiA6 taken in Tāmaki Makaurau - Auckland by @stevedunstan
16
3 months ago
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Two loves of life. Surfing and driving. It’s amazing how similar it they can be. I have been taught on track experiences, to look through the corner and how that can be also be applied to surfing and life in general! ‘You go where you look’ this has stuck in my head for a longtime and I most definitely use it in life! Some shots by @___ambush___ on the @audi_nz Q5 commercial we created ☀️ 🏄🏽‍♂️ 🤙🏽 taken in Raglan, New Zealand by @stevedunstan
5
3 months ago
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