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Creative Director & founder of
Haute Parfumerie @bibbi.parfum
🌱 Scandinavian based in Paris.
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@bibbi.parfum , the contemporary fragrance house founded in Paris by Swedish-born creative visionary Stina ‘Bibbi’ Seger, has chosen the UK market to continue the brand’s international growth.

Now the brand embarks on two new retail partnerships: one with @harrods, closely followed by @spacenk. The beauty giant will welcome BIBBI to its ever-growing collection of prestige beauty brands at 27 locations and online.

Read more via the link in bio. 

@stina.bibbi by @stina.bibbi
22
6 months ago
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@stina.bibbi is chic, cool and incredibly creative. The perfect mix needed to create a fragrance brand such as @bibbi.parfum, which the brand says so wonderfully 'invites you to embark on an unparalleled olfactory adventure, a journey into the depths of the subconscious.'

Each fragrance has a multitude of layers, leaving you smelling something different each time you wear it. The intricate scents have depth and are modern, yet timeless.

In this exclusive interview, we talk about Stina's creative process and her exciting new pop-up in London's @theofficialselfridges.

Visit the link in bio for the full interview.

#beauty #beautyfounder #beautyinterview by @stina.bibbi
14
a year ago
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There is an extraordinary thing in the advent calendar at @libertylondon this year. #helenabonhamcarter @bibbi.parfum taken in Liberty London by @stina.bibbi
29
a month ago
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Me and my perfume. Grateful for everything. For summer. For life. For death. For city and nature. For music and poetry. @moacronheden took those for an interview for a substack in Australia which is my new little favorite, Reservations. It’s about love and favorite books etc. I didn’t mentioned it in the interview but I’m also obsessed with The Lover by Marguerite Duras. Perfect bcs you can also finish it in one day. If you want the full interview read @danielle_gay ’s substack it’s lovely. 
Happy friday, bye bye xx
Ps love my Loewe glasses @johannarundstrom ❤️ by @stina.bibbi
20
2 months ago
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Last month’s birthdays..
My birthday
Jan’s birthday 
Galilus birthday @galiluneoperfumeria 
@saragitai ‘s birthday 
My mothers birthday
Deep Lotus birthday (btw true Gemini energy) 
Who did I miss? 
☀️ by @stina.bibbi
24
4 months ago
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About last week… celebration of Deep Lotus launch in London 😌 by @stina.bibbi
29
5 months ago
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For Valentines I wanted to create a layering love story between two of my perfumes, Boy of June and Santal Beauty. If you haven’t tried layering them together you should, it’s such a powerful (and loving) combination. 

The love story, in four acts: 

Santal Boy
A layering love story, a tribute to the powerful layering combination of Santal Beauty and Boy of June. 

Part 1: The Touch

Boy of June was all fresh air and restless edges, the kind of presence that makes you look twice.
Santal Beauty whispered vivre and touched his hand, impossible to ignore.
They met in the space in between, and the air shifted. 

Part 2: The Dance

Santal Beauty moved slowly, confident, leaving a scented trail for the boy to follow.
O boy did he follow, pretending he wasn’t, but santal already knew.

Part 3: The Night

One night, the city went silent enough to hear their hearts. Santal Beauty leaned in, with saffron and bamboo. Boy of June gave in, bright, bruised, beautiful. Together they had a secret.

Part 4: The Morning

Morning came, but neither of them left.
Santal Beauty stayed grounded, Boy of June deepend. And yet, this was only the beginning.

Wishing you a very loving weekend <3 taken in Paris, France by @stina.bibbi
9
8 months ago
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Lately ✨ taken in Paris, France by @stina.bibbi
25
9 months ago
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Have you tried it? Right now it’s my go to accessory.. taken in Paris, France by @stina.bibbi
20
9 months ago
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Thanks 2025. I’m ready for the ride 2026 ❤️‍🔥 by @stina.bibbi
30
10 months ago
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Happy holidays xoxo by @stina.bibbi
21
10 months ago
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I reached out to Hanna (@hannahansdotter) in the fall of 2023 and was incredibly happy and honored she was open to collaborating. This piece is a true fusion of our artistery. After much exploration, we finally arrived at this extraordinary creation, a 3 kg scented candle, an object that is as functional as it is a piece of art. ✨ taken in Paris, France by @stina.bibbi
18
a year ago
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