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Knitwear for people who let the dog on their sofa.
Designed by a lawyer & two unhelpful dogs.
Be the first to know when we launch šŸ‘‡šŸ»
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I don’t think dog people hate dog-themed clothes.

I think we hate that they so often look like dog-themed clothes.

A giant Golden Retriever across my chest? Probably not.

A really beautiful wool and cashmere jumper with a tiny tonal retriever embroidered on it? Completely different proposition.

The dog isn’t the design. It’s the detail. by @stitchandspaniel
0
25 days ago
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Stitch & Spaniel started with a simple idea: knitwear for people whose lives are built around their dogs.

Our first four, each named after a dog: The Louie (moss), The Chance (grey), The Anton (oat) and The Heidi (rust).

Which would you choose? šŸ‚ by @stitchandspaniel
3
2 months ago
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Meet the team.

Anton, Louie, and me — the slightly chaotic trio behind Stitch & Spaniel.

If you’re new here, welcome. I’m Julia and this is where it starts. 

Stitch & Spaniel started with a fairly simple idea: dog-inspired knitwear I would actually want to wear.

Now I’m building our first collection, figuring things out as I go, and sharing rather more of the process than I originally intended.

There’ll be beautiful knitwear, samples that don’t quite work, decisions I’ll probably overthink, Anton + Louie, and plenty of life with dogs in between.

If that sounds like your sort of thing, stay awhile.

Inspired by your best friend. 

As for the photo credit, I can’t take any, it’s the very talented @mariachelseyphotography by @stitchandspaniel
8
4 months ago
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Made for her. Made for him. Always inspired by them. 🐾

Because loving your dog doesn’t have to mean wearing one across your chest.

At Stitch & Spaniel, we’re creating premium merino wool and cashmere knitwear inspired by the dogs who make our lives that little bit better.

Timeless silhouettes, considered details and subtle nods to our four-legged companions.

Beautiful clothes for people who love dogs. Not necessarily clothes that announce it.

We’re only just getting started. Follow along as we bring our first collection to life.

Dog-inspired. Never dog-themed.

#StitchAndSpaniel #PremiumKnitwear #DogInspiredFashion #SlowFashion #MerinoWool by @stitchandspaniel
0
12 hours ago
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A lawyer, a toddler, two dogs and a slightly ambitious idea to launch a premium knitwear brand.

Welcome to Stitch & Spaniel.

We’re building a collection of beautiful merino wool and cashmere knitwear, inspired by the dogs who make our houses homes. Understated, considered and decidedly not covered in paw prints.

Today was our very first event. We’re still at the beginning, which means there’s plenty more to come: new designs, behind-the-scenes decisions, the occasional manufacturing disaster and, inevitably, a lot of dogs.

If you love dogs, beautiful knitwear or watching someone attempt to build a fashion brand from scratch, you’re in the right place.

Follow along. We’re only just getting started.

And to those that came today, thank you. It means a lotšŸ¤ŽšŸ¾

#StitchAndSpaniel #PremiumKnitwear #DogInspiredFashion #BuildingABrand #SlowFashion by @stitchandspaniel
2
13 hours ago
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POV: Not everyone wants their dog embroidered on their knitwear. We understand.

But for those who do, we thought you deserved something rather beautiful.

Meet Stitch & Spaniel. Premium merino wool and cashmere knitwear, with subtle, tonal embroidery inspired by the dogs we love.

Designed to be worn for years, not just for dog walks.

If you believe good clothes and a life with dogs belong together, follow along. We think you’ll like what’s coming.

Dog-inspired. Never dog-themed.

#StitchAndSpaniel #PremiumKnitwear #CashmereBlend #DogInspiredFashion #SlowFashion by @stitchandspaniel
1
12 hours ago
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Plenty of Jersey’s small businesses were up to something this Saturday morning, so we went to see a few. 

@stitchandspaniel gave us a first look at their dog-inspired knitwear at @lockes_stories (launching in March, but the email list is open now). 

After a third coffee from @batwjersey and a brief Wes Anderson moment, we headed to @almasanaliving x @willowhomefragrance for the shop’s first birthday and the launch of @jerseyshroomco - Jersey-grown lion’s mane. 

We finished at @reformher.je, where @bloom.courses marked a year of helping new mums build their village, with cupcakes from @petitgateaujersey.

Who should we visit next? taken in St. Helier, Jersey by @stitchandspaniel
8
7 hours ago
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Tomorrow is a big day for Stitch & Spaniel.

Our very first First Look when only a few months ago, this was just an idea I couldn’t stop thinking about. 

As expected (thanks cup half empty brain), not everything has gone to plan. Some samples are still somewhere in Asia and I’m learning that starting a business involves a remarkable amount of waiting for things, something that I am too impatient to do. 

If you’re in Jersey, we’re at @lockes_stories in St Helier from 9–10.30am. Come for a coffee, have a look at the knitwear and bring your dog. 

And if you’ve been following along from elsewhere, thank you. It means a great deal to have people interested in something I’m building from scratch.

Here’s to making things happen before everything feels quite ready. šŸ¤Ž

Dog-inspired, never dog-themed. by @stitchandspaniel
0
2 days ago
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A house is just a house until there’s a dog in it. šŸ¤Ž

The muddy paws, that sound of them lapping up water in the kitchen, them following you from room to room and occupying space on every sofa. 

Stitch & Spaniel was born from the belief that the dogs we share our lives with deserve to be celebrated in the things we wear, too.

Thoughtfully designed luxury knitwear, inspired by our best friends. Understated, timeless and made to be worn for years.

Because the dog is the detail, not the design.

Discover The Louie, our Cavalier-inspired merino wool and cashmere knitwear.

#StitchAndSpaniel #LuxuryKnitwear #cavalierlife #DogInspiredFashion #MerinoCashmere BritishStyle by @stitchandspaniel
4
3 days ago
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You can love your dog without wanting to wear their face across your chest.

Stitch & Spaniel is knitwear inspired by the dogs who shape our lives, with tonal embroidery that feels like a detail you discover rather than a novelty you wear.

I’m introducing the dogs and designs behind our first collection, and sharing how it’s all coming together.

Follow along to meet them. šŸ¤ by @stitchandspaniel
2
9 days ago
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I started Stitch & Spaniel on maternity leave because I couldn’t find the kind of dog-inspired clothing I actually wanted to wear.

No cartoon prints. No novelty slogans. Just beautiful knitwear, natural fibres and the dogs we love, worked quietly into the details.

Dog-inspired. Never dog-themed.

Since then, it’s been samples, mistakes, manufacturers, late-night decisions and slowly watching an idea become a real collection.

If you love dogs and beautiful clothes, follow along — you’re still early. by @stitchandspaniel
12
10 days ago
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The Chance is the one knit in our first collection that isn’t inspired by a particular breed.

It’s for the rescues. The strays. The dogs whose beginnings might be a little less certain.

Named The Chance, and embroidered in the same quiet, tonal style as the rest of the collection.

Because the dogs that shape our lives don’t need a pedigree.

Meet The Chance. šŸ¤

Dog-inspired. Never dog-themed.

We’re building the dog brand we couldn’t find. Follow along — you’re still early. by @stitchandspaniel
8
11 days ago
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