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If it's witchy, drenched in culture with a dash of attitude & dipped in glitter. I'm all over it!
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Hello, night dwellers,
 
Every year, a small group of us comes together to build a character and a faux product. It’s turned into its own tradition.  One day, one creature, one small world we make from scratch.

This year, we shifted to lycans.
 
Our 2025 product is Howl & Hold, a hair clay designed for a character who looks like he lives deep in the woods and hasn’t entirely mastered his grooming routine. The project stayed simple — clean portraits, a worn flannel, forest textures in the studio, and a product that felt like it belonged in his world without needing a bigger story around it.

Crafted by the 🐺 Pack at Midnight Miracle Beauty: 

Creative director and photographer, @helynn.ospina captured every dark, moody, and earthy detail to build Midnight Miracle’s world. 

Designer @adriadelmar brought Midnight Miracle’s brand identity to life with her incredible packaging, branding, and design work.

HMUA and art director @stormalex worked his magic to transform our model @skrxxh @mdtagencyinc into our strapping lycan with his assistant @_kai.naka .

Producer and rep @jackierepresents ensured everything ran smoothly from start to finish.

Studio @tangerinepropshop provided the perfect props to bring our vision to life.

Photo assistant @sandygromvik helped bring every shot to life behind the scenes.

#howlandholdclay #midnightmiraclebeauty #conceptualphotography by @stormalex
5
a year ago
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Lycans! Werewolves! Furry Friends! Act Fast! Grab your Howl & Hold Clay Now!

Crafted by the 🐺 Pack at Midnight Miracle Beauty: 

Creative director and photographer, @helynn.ospina captured every dark, moody, and earthy detail to build Midnight Miracle’s world. 

Designer @adriadelmar brought Midnight Miracle’s brand identity to life with her incredible packaging, branding, and design work.

HMUA and art director @stormalex worked his magic to transform our model @skrxxh @mdtagencyinc into our strapping lycan with his assistant @_kai.naka .

Producer and rep @jackierepresents ensured everything ran smoothly from start to finish.

Studio @tangerinepropshop provided the perfect props to bring our vision to life.

Photo assistant @sandygromvik helped bring every shot to life behind the scenes.

#beautyproduct #howlandholdclay #midnightmiraclebeauty #conceptualphotography #creativeconcepts by @stormalex
0
a year ago
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Behind the scenes creating our Lycan/Werewolf  @midnightmiraclebeauty Thank you once again for yet another fantastic experience!!!Such a dream team! #TheSpooksters @helynn.ospina @jackierepresents @_kai.naka @skrxxh @tangerinepropshop #sfxmakeup #fxmakeup #lycans #werewolves #latexprosthetics #hairventilation by @stormalex
16
a year ago
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Howl & Hold Clay:

… Designed for those who walk in two skins, Howl & Hold Clay carries that tradition from pine-shadowed woods to whiskey-lit rooftops. Forged for those who split logs by day and steal the spotlight by night, it marries the grit of the wilderness with the polish of the city—because the legend you carry should hold fast long after the moon has waned. 

Crafted by the 🐺 Pack at Midnight Miracle Beauty: 

Creative director and photographer, @helynn.ospina captured every dark, moody, and earthy detail to build Midnight Miracle’s world. 

Designer @adriadelmar brought Midnight Miracle’s brand identity to life with her incredible packaging, branding, and design work.

HMUA and art director @stormalex worked his magic to transform our model @skrxxh @mdtagencyinc into our strapping lycan with his assistant @_kai.naka .

Producer and rep @jackierepresents ensured everything ran smoothly from start to finish.

Studio @tangerinepropshop provided the perfect props to bring our vision to life.

Photo assistant @sandygromvik helped bring every shot to life behind the scenes.

#beautyproduct #howlandholdclay #midnightmiraclebeauty #conceptualphotography #creativeconcepts by @stormalex
7
a year ago
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Howl & Hold Clay, How to Use:

Scoop a fingertip amount, warm between hands, and apply to dry or damp hair. Style as desired—more clay, more control. Rework anytime with a moonlit touch. 

Crafted by the 🐺 Pack at Midnight Miracle Beauty: 

Creative director and photographer, @helynn.ospina captured every dark, moody, and earthy detail to build Midnight Miracle’s world. 

Designer @adriadelmar brought Midnight Miracle’s brand identity to life with her incredible packaging, branding, and design work.

HMUA and art director @stormalex worked his magic to transform our model @skrxxh @mdtagencyinc into our strapping lycan with his assistant @_kai.naka .

Producer and rep @jackierepresents ensured everything ran smoothly from start to finish.

Studio @tangerinepropshop provided the perfect props to bring our vision to life.

Photo assistant @sandygromvik helped bring every shot to life behind the scenes.

#beautyproduct #howlandholdclay #midnightmiraclebeauty #conceptualphotography #creativeconcepts by @stormalex
0
a year ago
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Howl & Hold Clay Benefits:

Beast-Level Hold, styles stay put from howl to final prowl.

Textural Memory, your look survives the change… and aftermath.

Elemental Ward, guards against forest fog, tavern heat, and silver-tongued weather.

Strength Without Shackles, holds firm but lets the wild breathe.

Moon-Phase Friendly, performs under crescent, half, or blood moon. 

Crafted by the 🐺 Pack at Midnight Miracle Beauty: 

Creative director and photographer, @helynn.ospina captured every dark, moody, and earthy detail to build Midnight Miracle’s world. 

Designer @adriadelmar brought Midnight Miracle’s brand identity to life with her incredible packaging, branding, and design work.

HMUA and art director @stormalex worked his magic to transform our model @skrxxh @mdtagencyinc into our strapping lycan with his assistant @_kai.naka .

Producer and rep @jackierepresents ensured everything ran smoothly from start to finish.

Studio @tangerinepropshop provided the perfect props to bring our vision to life.

Photo assistant @sandygromvik helped bring every shot to life behind the scenes.

#beautyproduct #howlandholdclay #midnightmiraclebeauty #conceptualphotography #creativeconcepts by @stormalex
0
a year ago
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Howl & Hold Clay:

Legends whisper that in the Black Forest, lycanthropes once brewed a balm not to hide their beast, but to crown it. Drawn from ancient fur-care rituals, this formula was made to tame, enrich, and command shape shifted strands without dulling their strength… 

Crafted by the 🐺 Pack at Midnight Miracle Beauty: 

Creative director and photographer, @helynn.ospina captured every dark, moody, and earthy detail to build Midnight Miracle’s world. 

Designer @adriadelmar brought Midnight Miracle’s brand identity to life with her incredible packaging, branding, and design work.

HMUA and art director @stormalex worked his magic to transform our model @skrxxh @mdtagencyinc into our strapping lycan with his assistant @_kai.naka .

Producer and rep @jackierepresents ensured everything ran smoothly from start to finish.

Studio @tangerinepropshop provided the perfect props to bring our vision to life.

Photo assistant @sandygromvik helped bring every shot to life behind the scenes.

#beautyproduct #howlandholdclay #midnightmiraclebeauty #conceptualphotography #creativeconcepts by @stormalex
1
a year ago
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I'm still obsessing over the stunning makeup my talented friend @stormalex did for me yesterday! I felt like a real-life Barbie, thank you so much Samuel! taken in Noe Valley by @stormalex
18
2 years ago
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We created a ‘Faux’ Beauty Campaign, @midnightmiraclebeauty . 

Designer @adriadelmar went all in creating frightfully flawless ad comps with @helynn.ospina ‘s final images to take our Halloween project to the next level. 💎😈

Born from the shadows of the beauty industry, Midnight Miracle emerged from a desire to craft 🧪enchanting products that cater to all immortal beings 🖤.

#CommandTheNight #GlowSoGoodItsScary #LookAliveEvenIfYoureNot #MidnightMiracle 

Spooky Crew 2024:
Creative Director ➕ Photographer @helynn.ospina 
Agent ➕ Producer @jackierepresents 
Creative Direction ➕ Makeup Artist @stormalex 
Branding ➕Graphic Design @adriadelmar 
Talent AKA Amaris @herawynnsf 
Photo Assistant @reciprocity 
Studio ➕ Props @tangerinepropshop by @stormalex
6
2 years ago
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We created a ‘Faux’ Beauty Campaign, @midnightmiraclebeauty . 

What’s the secret to ageless beauty? A formula brewed at the crossroads of science and sorcery 🩸. But we’ll never spill the tea. Only the serum ✨.

#CommandTheNight #GlowSoGoodItsScary #LookAliveEvenIfYoureNot #MidnightMiracle 

‘The Spooksters’ Crew 2024:
Creative Director ➕ Photographer @helynn.ospina 
Agent ➕ Producer @jackierepresents 
Creative Direction ➕ Makeup Artist @stormalex 
Branding ➕ Graphic Design @adriadelmar 
Talent AKA Amaris @herawynnsf 
Photo Assistant @reciprocity 
Studio ➕ Props @tangerinepropshop
Client @midnightmiraclebeauty by @stormalex
3
2 years ago
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We created a ‘Faux’ Beauty Campaign, @midnightmiraclebeauty . 👀

💫 That undead glow... no makeup required. Beauty that’s built to outlast every era—just like you 💜.

#DropDeadGorgeous #SleepAllDaySlayAllNight
#LookAliveEvenIfYoureNot #MidnightMiracle 

Midnight Miracle Eternally Beautiful Crew 2024:
Creative Director ➕ Photographer @helynn.ospina 
Agent ➕ Producer @jackierepresents 
Creative Direction ➕ Makeup Artist @stormalex 
Branding ➕ Graphic Design @adriadelmar 
Talent AKA Amaris @herawynnsf 
Photo Assistant @reciprocity 
Studio ➕ Props @tangerinepropshop
Client @midnightmiraclebeauty by @stormalex
4
2 years ago
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Corvus🐦‍⬛ 2023 🎃
 
Corvus was a fun character to bring to life. 5 hours in the makeup chair but totally worth it. Not to mention working with an incredible, imaginative team! 

Photographer: Helynn Ospina @helynn.ospina 
SFX MUA: Samuel Richard @stormalex 
Talent: Jalen Justice @jlntyre @mdtagencyinc 
Photo Assistant: Dan Moore @reciprocity 
Producer: jackie Hancock @jackierepresents 
Retoucher: Dennis Dunbar @dennisdunbar taken in San Francisco, California by @stormalex
33
3 years ago
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