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STORM

@stormbymontecristi

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The evolution of a legacy in hat craftsmanship.
Fur felt and straw hats handcrafted in Santa Fe, NM.
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The New Mex. A classic form, reimagined for those who command the moment. Explore our collection of statement making fur felts. Link in bio. #cowboyhat #modernwesternstyle #iconicstyle #boldminimalism #ɴᴇᴡᴀʀʀɪᴠᴀʟ #craftedpower by @stormbymontecristi
19
a year ago
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The STORM has landed. The wait is over. Pre-sale has ended and we’re now officially LIVE and shipping! 📦 Ready to elevate your style? Shop now - we’re shipping daily. #handcraftedhats #NowShipping #craftedwithcare #madeinsantafe #qualitycraftsmanship by @stormbymontecristi
31
a year ago
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Meet the Founder : Chenoa Storm, a woman of many hats. I grew up in a hat shop. My father, Milton, has been a custom hatter for over 50 years, at his workshop @montecristicustomhats. His shop was my playground, my classroom, my foundation. But I didn’t go straight into the family business. I spent two decades exploring other paths in New York and LA, trying on different versions of myself. Eventually, I realized what I’d been running from was exactly what I needed to return to. Enter STORM, a brand where tradition meets intention, and every hat tells a story. My father taught me that hats are heirlooms, not trends. Thanks for joining us as we write this next chapter. image by @taostintype #meetthefounder #founderstory #hatmaker #heritagebrand #memorywakingup by @stormbymontecristi
43
9 months ago
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Chicago, what a weekend. Thank you @misanthrope_agency for hosting us in such a beautiful space. More events are coming soon. Join the newsletter for first word on where we land next. Link in bio. by @stormbymontecristi
0
4 hours ago
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Summer’s fading. The Noir isn’t. #fallhats #seasonschange #thenoir taken in Santa Fe, New Mexico by @stormbymontecristi
0
5 days ago
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Different city, same craft. Chicago—see you this weekend. Sept 25th & 26th 12pm-6pm 2108 N. Damen Ave Misanthrope/Robin Richman taken in Chicago, Illinois by @stormbymontecristi
0
6 days ago
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Seasons change, the Nina remains constant. A straw to carry you into fall. #terracotta #strawhats #vacationstyle by @stormbymontecristi
1
7 days ago
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The Johnson doesn’t discriminate. Great on everyone, every time, everywhere. Starring @midnightlujan John Jaramillo Photography @delriophotography Styling @maidagoods Assist Styling @mariamanuela Hair/makeup @_mamipeach Creative Direction @maidagoods Clothing @santafevintage Boots @tecovas Hat styling @mauitigers #cowgirl #cowboystyle #westernhat by @stormbymontecristi
4
11 days ago
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Summer said it’s not done yet. We’re not arguing. Explore our straw collection and find the perfect hat to carry you through the seasons. #strawhats #extendedsummer #hatstyle by @stormbymontecristi
1
13 days ago
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WE’RE HIRING STUDIO MANAGER Santa Fe, NM JUNIOR/MID-LEVEL In-Person · Part-Time (potential to evolve into full-time) THE ROLE Storm by Montecristi is looking for our next right hand. This isn’t a sit-at-a-desk-and-manage-spreadsheets job — it’s a ground-floor opportunity inside a luxury handcrafted hat brand built on five decades of craft legacy. You’ll work directly alongside our founder, keeping operations tight, the studio beautiful, and the business moving. We’re a small, intentional team. That means you’ll touch a lot — and if you’re hungry, you’ll learn fast, and have lots of room to grow. The person who thrives here loves owning their domain, sweats the details no one else notices, and takes genuine pride in a well-run, well-organized space. See full job description, qualifications and how to apply at link in bio. by @stormbymontecristi
2
14 days ago
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The Noir. 100X. Cuban link hardware. Dual draped chain straps. A solid sterling silver ‘S’ logo pin, hand-forged by New Mexican jewelers. This isn’t an accessory. It’s a statement. NOW AVAILABLE Modeled by the stunning @mariamanuela Photography @delriophotography Styling @maidagoods Assist Styling @mariamanuela Hair/makeup @_mamipeach Creative Direction @maidagoods Clothing @santafevintage Hat styling @mauitigers #thenoir #luxuryhats #statementpiece by @stormbymontecristi
12
18 days ago
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Summer’s ending. The Wrangler isn’t. Starring @_lecuyered_ @midnightlujan Photography @delriophotography Styling @maidagoods Assist Styling @mariamanuela Hair/makeup @_mamipeach Creative Direction @maidagoods Clothing @santafevintage Hat styling @mauitigers Boots @tecovas #strawhats #westernwear #cowboyhat taken in Northern New Mexico by @stormbymontecristi
0
19 days ago
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