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Gianluca | Content Marketing + Systems

@storyforma

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🎬 One day → 90 days of content + ads
🎞 Creative direction + strategy
📊 Last install: 8.9× ROAS on $11K
💬 DM for a personalized 90-day plan

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35

10

10 months ago

You don’t need to be a creator. You need a system. Start with these 4 content types.

#contentstrategy #personalbrand #creativedirector #contentstrategist by @storyforma

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10 months ago

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a year ago

Waiting to be “ready” was the most expensive mistake I made.

I used to hide behind my work, hoping it would speak for itself.

No content. No ads. Just word of mouth and some cold outreach.

But once I started showing up—just a few videos, a few simple ads—
everything changed. More leads. More momentum. More clarity.

Visibility isn’t vanity. It’s leverage.
Start before you feel ready.

#contentmarketing #contentstrategy #creativedirector #contentstrategist #localbusiness by @storyforma

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6

a year ago

This “ugly” iPhone ad brought in 253 luxury remodeling leads in 30 days.

No fancy camera. No pro lighting. Just a raw iPhone clip + IG text.
Why did it work? Because it didn’t look like an ad.

It felt native - like something a friend might post.

Here’s the breakdown:
• Direct callout to the audience
• One-line offer = instant desire
• 3 clear benefits → each tied to an outcome

253 leads. 30 days. $0 production budget.

If your ad looks like an ad, you’ve already lost.
Make it feel native, and you win.

👉 Follow @storyforma for ad frameworks that actually work.

#contentmarketing #contentstrategy #creativedirector #contentstrategist #localbusiness by @storyforma

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a year ago

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a year ago

Here’s what most people get wrong about ads:
They think better visuals = better performance.

For the past 6 months, I’ve been running the simplest ads possible:
📱 iPhone clip
✍️ Bold, clear text
🎯 One strong offer

They take 20 minutes to make — and they consistently book calls + sell $5K–$8K packages (for me and my clients).

It’s not about polish.
It’s about positioning.

Want the exact prompt I use?
👇 Comment “ADS” and I’ll send it to you.

#contentmarketing #contentstrategy #creativedirector #contentstrategist #instagramads by @storyforma

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a year ago

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a year ago

If you're a dentist, these are the only 3 types of content you should post to get more patients:

🦷 1. Bust Dental Myths
Most people believe things they heard from childhood or a random blog. Flip that with quick true/false reels.
🧪 Example: “True or False: It’s okay not to floss if you use mouthwash.”

⚖️ 2. This vs. That
Patients get stuck choosing between treatments. Help them decide.
💡 Try: “Invisalign vs. At-home Aligners — What they don’t tell you.”

📸 3. Real Transformations
Nothing converts like proof. Post before/afters, 15-sec journeys, and patient stories that make people say, “I want that.”

This exact content framework got our West Hollywood ortho client 90 consults and 42 Invisalign starts. Why? Because this kind of content builds trust before they ever walk in the door.

➡️ Follow @Storyforma to improve your content

#contentmarketing #contentstrategy #creativedirector #contentstrategist
#dentist by @storyforma

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a year ago

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a year ago

Most content isn’t bad.
It’s just unstructured.

Many people fall in the same two traps:

Some overshare.
They dump knowledge, hoping volume = value.
Others oversell.
Every frame screams buy now.

Both miss the point.

The real problem isn’t the message.
It’s the shape.

Because attention isn’t earned by shouting.
And trust isn’t built by over-explaining.
It’s about rhythm.
Pacing.
Structure.

The best Reels don’t just inform.
They transform.

Here’s the structure I see behind the ones that actually convert:

1. Open a curiosity gap.
Not just a hook—create tension they need to resolve.

2. Introduce the shift.
Say the thing they didn’t expect—but deeply feel.

3. Back it up.
Proof, story, system—whatever makes it real.

4. Land the belief.
Leave them thinking differently than when they started.

5. Offer a soft action.
A next step, not a hard sell.

No fluff.
No tricks.
Just content that earns attention
and knows what to do with it.

Follow @storyforma if you want to improve your content

#contentmarketing #contentstrategy #creativedirector #contentstrategist taken in Los Angeles, California by @storyforma

10

0

a year ago

I thought ChatGPT would make content easier.
Faster. Smarter. Streamlined.

Instead, I was rewriting generic scripts that didn’t sound like me.

Until I realized—
It wasn’t the tool that was broken.
It was the context it was missing.

So I built one that knew me.
Not just my voice, but my audience.
Not just my offers, but my beliefs.
A creative assistant trained on the system I actually use to write, think, and build content that converts.

Now?
I feed it a rough idea.
It gives me a structured draft in seconds—based on storytelling frameworks I trust.

It feels less like AI.
More like creative direction on demand.

The secret isn’t automation.
It’s alignment.

Follow + Comment ASSISTANT and I’ll show you how to build one that thinks like you—not like everyone else.

#storyforma #contentmarketing #creativedirector #chatgpt #contentideas #contentstrategy taken in Los Angeles, California by @storyforma

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a year ago