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Strela Studio

@strelalondon

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Elevated clothing for Italian Greyhounds & Whippets
Designed, cut and sewn in London.
↓ Online store ↓

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Completely convinced the world revolves around her.
Very particular about her wardrobe.
Owns more clothes than I do.

She’s the reason I started making them.

Lola remains the chief product tester for Strela and a very demanding fashion critic.

Everything begins with her.

#strelalondon #italiangreyhound #iggygram #dogfashion #iggyclothing taken in London, England by @strelalondon

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7 months ago

Went for a walk, somehow ended up in a photoshoot in a Porsche
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Collar - @tiptopfox_
Top - @strelalondon

#italiangreyhound #cardog #porsche #luxurydog #doglove taken in London, United Kingdom by @strelalondon

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6 days ago

Our Saturday agenda: Nothing extravagant, just the good stuff🤎

#lifewithdogs #dogfriendly #city #vienna #outfit taken in Vienna, Austria by @strelalondon

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9 days ago

That wasn’t one of our finest moments! 🫣🫣🌧️🌧️ #dograincoat #italiangreyhound #iggy #puppylove #walkies by @strelalondon

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22 days ago

A little warmth for dogs dramatically under-equipped for the cold.

Soft fleece-backed cotton, a two-way fold collar, and six colours worth leaving summer for.

Made in London for Italian Greyhounds and Whippets. taken in London, United Kingdom by @strelalondon

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a month ago

Some colours are practical. White is a statement.

Admittedly, choosing white for dog clothes requires a certain suspension of practical judgement. Dogs. Mud. Britain. I deliberated over it. Then I looked at it.

Some things are worth saving for dry days.

#strelalondon #italiangreyhound #whippet #dogfashion taken in London, United Kingdom by @strelalondon

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a month ago

If autumn had a uniform.

Rich chocolate brown, a sculpted fold collar and an everyday layer for dogs who don’t see why a walk should lower the dress code.

Made for Italian Greyhounds and Whippets.

#strelalondon #italiangreyhound #whippet #dogfashion taken in London, United Kingdom by @strelalondon

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a month ago

For the park, the pub and everything in between.

#strelalondon #italiangreyhound #whippet #dogfashion taken in London, United Kingdom by @strelalondon

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a month ago

Black is the easiest colour to decide on.

Clean lines, a sculpted fold collar and one silver button. Fasten it to wear the collar high for more coverage, or fold it down for easy access to your dog’s collar and lead underneath.

Made for Italian Greyhounds and Whippets.

#strelalondon #italiangreyhound #whippet #dogfashion taken in London, United Kingdom by @strelalondon

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a month ago

The Autumn ’26 collection has arrived.

Two silhouettes in six colours, designed for Italian Greyhounds and Whippets.

Available now at strelastudio.com

#strelalondon #madeinlondon #iggyclothing #italiangreyhound #whippetclothes taken in London, United Kingdom by @strelalondon

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a month ago

The wardrobe is about to need more room.

Two new silhouettes. Six colours each.
12 new reasons to want the temperature to drop.

Launching September 7th.

#strelalondon #madeinlondon #iggyclothing #whippetclothes #dogfashion taken in London, United Kingdom by @strelalondon

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2 months ago

Come make a raincoat with me and Lola

#strelalondon #madeinlondon #iggyclothing #italiangreyhound #whippetclothes taken in London, United Kingdom by @strelalondon

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2 months ago