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The memes are AI.
The words are mine.
Surf content for the masses, let’s have a laugh at your expense.
Thanks to my sponsor in advance
@bajablast
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 by @stringermagazine
1
a month ago
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I mean, not really. But maybe really?

There’s so much hype around this swell. How much is too much? 

#hurricanemarieswell by @stringermagazine
5
a month ago
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Is @steko22_ ‘s pseudo “Ungu” remake, FUDŌ going to build the brand? I think it might. Hell, if you can’t think of a creative banner in your native language, just slap on some Kanji characters and pray it sticks. 

Versace said that, I think.
#fudo #kolohe #surf taken in A Theater Near You by @stringermagazine
1
2 months ago
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@steko22_ has officially kicked off its grandeur PR tour— clips, promotions, premiers. Ceteris paribus, will this be enough for the brand?

@surfsplendor’s recent 𝚃𝚑𝚎 𝙶𝚛𝚒𝚝! episode suggests not.

If Kolohe 𝘳𝘦𝘢𝘭𝘭𝘺 wants to set this brand apart, he ought to look [pun intended] to the likes of Jack O’Neill, whose façade was defined by a bada** eyepatch.

- Jerry Garcia and Tony Iommi sported fingerless hands on the mainstage
- Samuel Jackson fashionably sports the patch as Nick Fury in the Marvel universe

What will make Kolohe stand out? 

Behold: Slice. by @stringermagazine
0
2 months ago
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Big Surf died. Independent surfers picked up the pieces — and the data says they might actually win.

THE TL;DR

Brands like @former with a strong ambassador-to-brand coefficient -- they can win

Brands like @steko22_ who do not -- they will lose.

Male-Dominated Brands are undercapitalizing their female consumer demographic. @mfsoftboards is patient 0 of this.

Bring more women ambassadors onboard, the industry needs this more than ever. @moana.17 and @blakbearsurfclub are the current working experiment of this as a success story.

Consumables win over Clothes, but at a $147m cost to scale. @koasmith that means you.

Florence, JOB, Fanno, Slater, Laird can and have hired operators/ outside capital… they win their realm. We already knew this.

This is my extensive take on the industry, and where it’s headed. Bear with me on this one, it’s a doozy. 

Link in bio fam. by @stringermagazine
0
2 months ago
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I’d prefer Jennifer Garner over #jamieobrien, but I’m willing to settle for less. High off of an emotionally fueled anti-Catch-Surf vendetta, there’s only one place to bring JOB’s true emotions to life— the big screen, my brothers in christ. by @stringermagazine
0
2 months ago
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Silly me, I didn’t watch the #outerknowntahitipro in IMAX! Odyssey’d myself. #kellyslater #tahitipro taken in Commentator Box by @stringermagazine
0
2 months ago
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@sethmoniz’s ability to fleece barrels of all shapes and sizes, in an event of ever-varying conditions, was just remarkable to watch. Congrats on the win!

Slater— consider updating your brand presence!

#outerknowntahitipro 
#wsl taken in Teahupoo, Tahiti by @stringermagazine
0
2 months ago
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Wait… an athlete? Commenting on other athletes? In the middle of the competition? Imagine if Lebron hopped off the bench to tell Bill Macdonald what he really thinks about Shai’s persistent flopping.

From inserting himself as a wildcard into an event he’s sponsoring, to judging the very competition he is up against, this had me thinking —

HOW FUCKING COSMICALLY LARGE HAS SLATER’S HEAD BECOME?

It pains me to admit, oh so very much, that I actually want to listen to him.

The WSL is cosplaying as the Christopher Nolan of surf scripture; and this is hero’s journey AF. Not only is Kelly absolutely shreddy eddy at the ripe age of 54, he is arguably (and more importantly) — an interesting Tune-In.
Give her a go, article and video in bio!

#kellyslater 
#outerknown 
#outerknowntahitipro by @stringermagazine
2
2 months ago
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[checkout the AI language generator— link in bio!] 

In 2020, Timeout Worldwide ranked Italian as the “sexiest language”, and again in 2024, The New York Post praised French and Italian as the “most attractive” languages and accents.

Are the Romantics truly that musical when they speak?
Is the native French tongue a chemical aphrodisiac?
Are other languages truly that harsh?
..or are you just not, like… cultured, man?

I’m far from the polyglot that TikTok Superstar @yuji_beleza is, but I have traveled various corners of the planet where English was, whether intentionally or not, entirely foreign to the locale. And like many other venturers, I do my part out of courtesy, and a little bit of brute curiosity, to learn piece of the language, so that I can seem at least marginally like I fit in.

But, what about foreign surfing lineups?

Here’s the irony — surfing’s vernacular is characterized by a series of nods, grunts, squawks, nudges, passive aggressive smirks, paired with hyperbolized “YEWs”, and a side dish of “Fun out here, ya?”

It’s hardly romantic.

However, amidst the chaos of content, and WSL’s incessant desire to slap on a headset to the sopping-wet loser of a CT heat, one cannot help but subconsciously think — “ooooo lovely Ozzy accent there aye?” What about the rest? Can surf lingo be… sexy? You be the judge.

Here are some fun samples I put together with our good friend Sterls.

@sterlingspencer — don’t sue me. Please and thank you. by @stringermagazine
1
4 months ago
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 by @stringermagazine
0
4 months ago
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Hollywood moves quick. Jack Robinson, Robinson Jack, Robinson Crusoe, Swiss Family Robinson by @stringermagazine
0
4 months ago
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