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Studio Chong

@studio.chong

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Launching the boldest consumer brands that are up on the rise.
🤳 Remote-first studio based in London/Amsterdam.
📮 DM us to chat.
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Dirty Birdy: The making of. by @studio.chong
39
a year ago
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Even 2 years on, @mcmiller.games is easily the most fun project we’ve worked on, and it’s obvious why - they make laughter! Reflecting back on their very first e-mail, it started out as a brief just to gently evolve the brand. But through collaborative work with the client, we changed their name from McMiller Entertainment to just ‘McMiller’; we wiggled out their new positioning: a toy and game company that made laughter; and we completely overhauled their two characters and brand execution. It really goes to show how the strength of a brand positioning flows into the identity. Everything we created centered around the hilarity and ridiculousness of generating laughter. Our Mac & Miller characters are the two founders and boy did we have fun making them. We created an interchangeable ‘face palette’ to embody all the different ‘gamer’ styles - from the quiet competitors to the cheeky ones or the animated and excitable. The result: not just a brand, but feeling. And our client’s ultimate confidence in themselves and their vision. So, come on it and try not to contain yourself! #toysandgames #gamebranding #queerowned #brandidentity #brandstrategy #logodesign #characterdesign by @studio.chong
10
3 years ago
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Bringing to life the @haveavacay drinks attitude with a fresh new identity. More at www.chong.studio taken in London, United Kingdom by @studio.chong
21
3 years ago
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So cozy your games shelf will want a blanket. The tone carries all the way down to the small stuff most brands skip: a spicier edition for date night (hello, Talking Hearts After Dark), a bear-shaped incense holder, and even the shipper box, which reads more like a love note than a delivery slip. Coziness, all the way through to the packing stickers.
 That’s our wrap up for Cozie Games: warm, funny, and built to bring people a little closer, one deck at a time.
 Check out the full case study at www.chong.studio

#branding #brandidentity #packagingdesign #coziegames by @studio.chong
2
a month ago
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A.B.C. Always Be Cozy. This is our identity for @cozie.games out in the world: warm colours, cosy language and the Cozie bear turning up everywhere from the sofa to the shelf. 
 We also built a custom wordmark for the brand, with intentionally wide letterforms and small gaps to reinforce a group of friends sitting shoulder-to-shoulder on the couch. Check out the full case study at www.chong.studio #branding #brandidentity #packagingdesign #coziegames by @studio.chong
6
2 months ago
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Turns out coziness comes in a box. @cozie.games is a small indie games company with a big love for connection. They make offline games built to help you sink into the moment, wherever you are. It started with couples games, Talking Hearts and It’s a Date! But the ambition was bigger than that: to grow into a games house, not just an Amazon bestseller. The insight was simple: we’re living an era where we are busier than ever, and relationships are usually first to take a backseat. What’s actually missing isn’t more time – it’s better quality time. So we built Cozie Games around one job: get people bonding through play. Not high-intensity drama, but a good time best enjoyed with a blanket over your shoulders, in the right place and with the right people. 
We developed a new brand positioning, visual & verbal identity, a custom logomark, and the Cozie bear. A full identity to make coziness a brand you can actually buy into.
 #branding #brandidentity #cardgames #brandstrategist by @studio.chong
1
2 months ago
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@Era69.co set out to do something the category hadn’t managed before: make intimate care feel desirable. Not clinical, not embarrassing - but something you’d reach for on purpose, leave out on purpose, and remember. We’re proud of what we built here, especially given the constraints. Small budget client with big ambitions and an open mind when it comes to creative. That’s the brief we like best. Full case study at www.chong.studio taken in New York, New York by @studio.chong
5
2 months ago
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Six SKUs, six scents, six personalities. Each fragrance in the @Era69.co range carries its own colour story - drawn directly from the ingredients behind the scent, so every bottle tells you something before you’ve even opened it. From a warm amber glow to a deep, bruised plum, here’s the full range, laid bare. Full case study www.chong.studio taken in New York, New York by @studio.chong
5
2 months ago
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Just how sexy can scent get? With @Era69.co’s product being as sensual as it is, we wanted visuals to match – but photography and illustration weren’t manageable for our small budget budget client of 2025. So we turned to AI, not as a shortcut, but as a considered creative choice: writing every prompt ourselves to conjure tongue-in-cheek portraits of sexualised ingredients, based on each scent note that felt uniquely Era69’s own. A rose caught mid-blush. A grapefruit that knows what it’s doing. An amberwood that needs no further explanation. Filthy in the best possible way. Full case study www.chong.studio taken in New York, USA by @studio.chong
1
2 months ago
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One of our briefs from the start: make something people actually want to leave visible. Intimate deodorant has a habit of living in the bottom of a dark drawer. We wanted the @Era69.co bottle to earn a spot on the dresser. We paired a round cap that sits satisfyingly in the hand, and sleek matte black with fiery gradients that bring to mind the heat of the moment. Our wordmark was custom made, inspired by fonts like Beirut, OT Abalos & Tan New York. And the ‘69’ symbol was made in a calligraphic style to form a more decorative element. The goal was always to build something luxurious, but we also wanted the brand to be sexy and naughty, without being crass. Full case study at www.chong.studio taken in New York, New York by @studio.chong
6
2 months ago
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We wanted every @Era69.co touchpoint to feel like opening something you shouldn’t. The box sleeve is finished with a custom wordmark and blind-embossed ‘69’ symbol on the front - understated until you look closely. Slide it open and undress the box for the reveal: a lush interior printed with a tantalising visual of the scent notes, and a line of copy that doesn’t take itself too seriously. Eau so tempting. Eau so naughty. Luxury with a wink. Note: We used AI to generate the brand visuals 🍑 , as a deliberate choice to fit a tiny client budget. More info on and the full case study www.chong.studio taken in New York, New York by @studio.chong
8
2 months ago
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We don’t take on many small-budget projects. But when we do, we want to make them count. Introducing our brand identity & packaging for @Era69.co – an intimate silk deodorant that had no business being this chic and eau so naughty 🍑 We built a full identity system, custom wordmark & 69 symbol, packaging suite, and visual world for a product that deserved to sit on the perfume counter, not the pharmacy shelf. And yes, elephant in the room, we used AI. Not as a shortcut, but as a deliberate creative decision to fit a tiny budget. More on that on the full case study at www.chong.studio taken in New York, New York by @studio.chong
18
2 months ago
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