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SHUM is a team of new media artists working internationally with physical art objects, installations and digital content
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The Rock of History
Sharjah Light Festival 2026
Al Rafisah Dam, Sharjah, UAE

For this year’s projection artwork at Rafisah Dam and Reservoir for Sharjah Light Festival, we were given a brief and a treasure trove.

The brief was to work with local history and the archaeology of the Faya Palaeolandscape, Sharjah’s newly inscribed @unescoworldheritage site, with exhibits featured in the Mleiha Archeology Centre.

The treasure trove was a fully digitised, 3D-scanned collection of Mleiha artefacts from @sharjaharchaeology.

This is how The Rock of History came to life through our collaboration with @studio.shum .

From prehistoric petroglyphs and Neolithic arrows to Roman coins and Islamic pottery, these artefacts had to tell the story of Sharjah alongside local flora and fauna.

The nature of the medium and canvas (projection onto uneven rock) required bold, high-contrast imagery. And bold, high-contrast imagery was exactly what the artists from SHUM came up with.

They worked with the rock’s shape, making the objects seem to emerge from within it. Ancient vessels became monumental. Rock drawings danced across the cliff. Coins moved through water and light.

This is what excites us about working with heritage. You discover something extraordinary in a collection, then work with artists to help others discover it too.

Lightscape Ventures x Studio SHUM
Producer: @onlygalka taken in Al Rafisah Dam by @studio.shum
0
6 days ago
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Seedling
New media art installation by @studio.shum 
2026

Seedling  is a new media art installation where industrial material and organic forms meet. It was premiered at @prosvetfestival

The metal went through a metamorphosis, and in place of rusted scrap, a mosaic emerged – woven from sheets of shiny metal, light, and thousands of pixels.

The metal went through a metamorphosis, and in place of rusted scrap, a mosaic emerged – woven from sheets of shiny metal, light, and thousands of pixels.

The metal went through a metamorphosis, and in place of rusted scrap, a mosaic emerged – woven from sheets of shiny metal, light, and thousands of pixels.

Materials for the project were provided by @gradas.ru, a manufacturer of facade panels using EMOCIO® volumetric perforation technology.

Its metal surface reacts to the direction of light and the viewer’s position: as you move, the image becomes clear, dissolves and appears again. A single step can completely transform what you see.

The whole installation is powered by @touchdesigner software❤️

The «Seedling» installation is available for booking 🌿 by @studio.shum
6
10 days ago
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NEUTRINO
INTERACTIVE INSTALLATION
2024

MICRORAVE
ART INSTALLATION
2023

OMODA C7
LAUNCH EVENT
2025

THE WEB
ART INSTALLATION
2024 by @studio.shum
2
3 months ago
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As artists working with technology and digital media, we see the @flametreeseason initiative in Dubai as a source of inspiration and a great material for creative experiments.

This reel is our first interpretation of Flame Tree through creative coding and interactive LED screen system. We hope it is only the beginning.

Thank you to everyone behind this beautiful initiative for inspiring artists and creatives to see Dubai in new ways ❤️ taken in Dubai, United Arab Emirates by @studio.shum
1
3 months ago
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Every @touchdesigner artist was a beginner once 🙂‍↕️
Shoutout to @hou2touch for making the first steps easier.
#touchdesigner #mediaart #newmediaart taken in Derivative by @studio.shum
4
4 months ago
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Almost every art installation made in our studio is powered by @touchdesigner. This one is called Microrave. 

#touchdesigner #newmediaart #rave by @studio.shum
7
4 months ago
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Everything that has ever entered the global 🕸️ will never leave its boundaries.

The internet is a kind of collective memory mechanism that should not be trusted with the most personal things, as at any moment your information can be accessed by someone else. The five-meter hand crafted art object ‘the Web’ has caught photographs and memes, personal data, messages and news headlines, books, and audiovisual content created by us.

Take care of your privacy!

#artinstallation #newmediaart by @studio.shum
1
4 months ago
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Antipodes explores planetary duality through the contrast between Earth’s hemispheres 🌎

The globe is so familiar that we often forget how different life can be across the equator. For centuries, people created myths, calendars, navigation systems, and worldviews based on their own skies. Northern cultures relied on Polaris, while southern cultures looked to the Southern Cross. Yet all found meaning and orientation through their own constellations and stories.

We all know that maps and atlases distort the planet’s true form, right? New media art installation Antipodes proposes an alternative vision: two LED spheres represent separate hemispheres, connected by beams of light that create a shifting network of meridians and parallels.

Inspired in part by astronomical imagery shared by @nasa, the work reflects how our view of Earth depends on where we stand.

Antipodes has not yet been produced. We are seeking museums, festivals, cultural institutions, public art programs, and partners interested in bringing the installation to life. We have a full set of technical documentation, visual materials, and presentation assets available. Please contact us to request additional information. by @studio.shum
1
4 months ago
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He fell in love with his own reflection — and forgot about the entire world around him.

#narcissus #newmediaart #sculpture by @studio.shum
0
5 months ago
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The pump goes hard by @studio.shum
0
5 months ago
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Dummy is an unrealized installation concept by SHUM.

The work imagines a crowd of 50+ identical white mannequins placed across a multi-level space. They do not move, but light, shadow and spatial sound make them feel almost alive.

As visitors move through the installation, perception starts to glitch: where is another person, where is your own shadow, and where is the dummy?

This concept has not been produced yet. We are ready to bring Dummy to life anywhere in the world by invitation — for festivals, museums, cultural spaces, brand events and site-specific programs.

3D visualisation by @e.v.yung by @studio.shum
0
5 months ago
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Wait for the kick 🤤 taken in 𝙊𝙐𝙏𝙇𝙄𝙉𝙀 by @studio.shum
1
5 months ago
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