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Design and Creative Direction
Building brand worlds
Lisbon • Europe
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Savia is the essence, the vital force that renews, nourish, and fosters growth. To materialize this concept, it was developed a central symbol based on the seven-pointed star, an alchemical emblem that reflects the absolute meeting point between science, nature, and the body. 

In crafting the identity and packaging, it was important to combine minimalistic typography with intensely tactile materials. taken in London, England by @studio_nf
2
3 months ago
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After careful refinement, our identity has taken shape.

At NF Studio, our custom calligraphy draws inspiration from the ancient Iguvine Tablets (Tabulae Eugubinae), incorporating letterforms deeply rooted in the Arcadian script.

This historic connection makes complete sense for our brand: the Iguvine Tablets represent one of the earliest forms of structured, expressive communication, while Arcadian lettering brings an organic, fluid, and handwritten quality to the composition. By fusing these ancient origins with modern design, we give NF Studio a visual language that feels raw, autentic, and deeply grounded in craftsmanship. taken in Lisbon, Portugal by @studio_nf
13
3 months ago
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A parent who once purchased their first Mercedes-Benz returns years later with their child, continuing a legacy shaped by trust, craftsmanship, and time.

Developed around the idea of generation after generation, the creative direction explored heritage as something lived rather than remembered. A restrained visual language, timeless typography, and a monochromatic palette were chosen to reinforce permanence, elegance, and emotional continuity. by @studio_nf
0
3 months ago
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Fragments taken from the interior of Murcia, reworked and repositioned.
Images cut, reduced, and placed in dialogue with the text.

A series of short stories grounded in everyday life
until something breaks it.

Editorial design and image construction for Cuerpos Celestes. by @studio_nf
1
6 months ago
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The logotype is rooted in a classical typographic structure, yet the “O” is interrupted a cut that disrupts its static form and introduces movement.

An open system, in flow mirroring the restaurant experience, which is not confined to a single moment.

The graphic elements extend this principle through fragments, arches and visual rhythms building a consistent language without becoming predictable. taken in Setúbal District by @studio_nf
1
6 months ago
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Every editorial project begins with reading what sits beneath the surface.

From there, the role of the designer is to translate that layer into something visual, precise, and engaging without revealing everything at once.

These icons were the starting point.
A way to guide the reader before the full system unfolds. taken in Murcia, España by @studio_nf
0
6 months ago
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@samsungportugal Watch & Learn started as a series of episodes to explain the Galaxy Watch 7.

At this point, the language is applied across multiple touchpoints, including street, digital, and physical objects.

The goal was to keep everything coherent, without 
losing legibility or its connection to the product. by @studio_nf
2
6 months ago
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This book was designed with a clear editorial system focused on structure, readability, and consistency.

The layout balances image and text to ensure clarity while maintaining a strong visual identity throughout. 

Typography was selected to support hierarchy and navigation, without overpowering the content. White space 
is used intentionally to create rhythm and improve legibility. by @studio_nf
0
6 months ago
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Makech Royale is rooted in origin and expressed through color.

The deep green carries the memory of agave fields, the raw material at the heart of tequila. Historically, green has been associated with prosperity and prestige a quieter form of royalty.

The bottle design follows this same logic.
Minimal, controlled, and intentional.

This project moves between nature and nobility. 
Between origin and elevation. taken in Los Angeles, California by @studio_nf
0
6 months ago
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When creating a visual identity, a creative process is always at play.
For a brand to endure, it doesn’t draw from fleeting pop culture, but from art, where time is suspended and meaning remains.

A word that feels familiar, yet slightly out of place, inviting curiosity and interpretation.

Conceived with the intention to last, Outtro is a luxury restaurant shaped by artistic sensibility, where every detail is designed to exist beyond the moment. by @studio_nf
0
6 months ago
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An identity and product challenge.

I developed the logo and translated that same visual language into the bottle design, ensuring consistency between brand and object.

The goal was to build a system where typography, symbol, color, and material work together.

From the embossed details to the matte green finish, every decision was made to reinforce clarity, quality, and positioning.

Designing the brand meant designing the product. taken in Orlando, Florida by @studio_nf
0
6 months ago
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“Watch & Learn” is a series of videos developed for @samsungportugal , showcasing the features of the Samsung Galaxy Watch 7.

Its radial composition draws from the watch itself, referencing time, motion, and feedback through a restrained graphic gesture.

Refined. Intentional. Measured.

The design intention was to extend the logic of the product. taken in Lisbon, Portugal by @studio_nf
1
6 months ago
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