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Industrial design studio based in Seoul
directed by @byounghwi_jeon
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Studio Practice
Special Exhibition, Seoul Design Week

Objects rarely arrive fully formed. They emerge through sketches, models and prototypes, through making, testing, adjusting and starting again. 《Studio Practice》 brings together eight design studios based in Seoul, Tokyo, London, Bangkok, Paris and Hong Kong to look at what happens before an object is finished. Different in scale, materials and approach, they share an understanding of the studio as a place for experimentation, repetition and discovery.
Here, ‘practice’ refers both to the work itself and the repeated act of doing it. From early sketches to material tests to prototypes and finished objects, the exhibition brings the process of design into view, revealing the distinct ways of working behind each studio.

2026. 10.14(Wed) - 10. 25(Sun)
DDP Design Lab JandiSarangbang (4F)

Participating Designers 
John Tree @johntree_
Unknown, Untitled @unknown___untitled
Jin Kuramoto Studio  @jinkuramoto
PONTI Design Studio @pontidesignstudiohk
THINKK Studio @thinkkstudio
Studio Seongil Choi @seoungilchoii
Studio PESI @studio_pesi
BKID @bkid.co

Curator|Bonkyu Song · Jungeun Lee 
Assistant Curator|Hanna Park · Hantol
Graphic Design|Sarok Jung
Spatial Design|Contributors·tnknmke
Photo|UNREALSTUDIO

Seoul Metropolitan City·Seoul Design Foundation
#서울디자인위크 #SEOULDESIGNWEEK #서울디자인위크전시 by @studio_pesi
2
2 days ago
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New size for MUKI, designed for @fiirn_kr (2026)
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Following the successful launch of MUKI in January and the positive response it has received, the collection has been expanded with two new sizes: 420ml and 550ml. by @studio_pesi
1
4 months ago
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We’re proud to share that the MAIDEN chair, designed for @pleasewaittobeseated , was selected for the panel talks and discussions at @esteelauder ’s International Women’s Day event, held at Copenhagen Airport on March 8 — placed alongside the Series 7 chair by @fritzhansen and the VL Ring Crown floor lamp by @louispoulsen taken in Copenhagen, Dennmark by @studio_pesi
2
7 months ago
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BOB chair and GABI SANG were featured in the K-FURNITURE NOW special of the March issue of ELLE DECO.
Thanks to @elledecorkorea @elledecor 
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BOB chair / designed for @newdocument.kr 
GABI SANG / edition by @studio_pesi
1
7 months ago
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BOB chair, by Studio PESI for New document, Korea
BIG SEE Product Design Award 2026

Stackable and quietly expressive, the BOB Chair is defined by a horizontally spanning backrest that connects directly to the seat, offering subtle flex as you move for a more comfortable posture. Minimal and lightweight, it fits naturally across homes, offices, cafés, and auditoriums.

Discover the project on bigsee.eu.

#BIGSEEProductDesignAward #BIGSEE #FurnitureDesign by @studio_pesi
0
9 months ago
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MUKI for @fiirn_kr (2026)
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MUKI, derived from the Finnish word for ‘mug,’ reinterprets this everyday object with a sense of calm, warmth, and quiet beauty. Within its minimal form, carefully considered proportions and a naturally comfortable grip come together to create an object that feels reassuring in the hand. More than a functional cup, MUKI embodies thoughtful comfort, gently placing the user at the center of the design. The lid helps keep warm drinks hot and protects them from dust. It can also be used as a coaster or a small dish, fitting naturally into everyday use. Rather than standing out, MUKI settles in with ease, quietly enriching everyday rituals and bringing a sense of warmth and comfort to each use.
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photo direction by @studio_pesi 
photo by @jongwon_kang by @studio_pesi
2
9 months ago
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DOLINE (2025) / Personal project
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DOLINE's unique structure not only offers playful versatility in arranging objects but also presents an innovative approach to how trays can interact with everyday items. Whether used in living spaces or work environments, its form invites creativity and functionality in equal measure.
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photo by @byounghwi_jeon 
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#traydesign #productdesign #i̇ndustrialdesign #studiopesi by @studio_pesi
2
a year ago
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MAIDEN chair designed for @pleasewaittobeseated 
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photo by Lee Sang-pil @sangpil 
from @seatingseoul by @studio_pesi
0
a year ago
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BOB chair designed for @newdocument.kr 

Seating Seoul 
Archive, Chair, 21Century, Seoul

시팅서울
아카이브, 체어, 21세기, 서울

서울에서 활동하는 디자이너, 작가, 건축가, 공예가들이 제작한 의자를 통해 도시의 현재 디자인 흐름을 기록하고 아카이브하는 전시《시팅 서울》이 열립니다. 이번 전시는 의자를 단순한 가구가 아닌, 문화를 담고 실험을 이끄는 플랫폼으로 바라보며, 디자이너와 생산자, 사용자, 그리고 콜렉터를 연결하는 장을 마련합니다.

기간 : 2025.10.15 (수) – 2025.10.26 (일)
시간 : 10:00 – 20:00 (*26일 오후 6시까지)
장소 : DDP 디자인랩 4층 잔디사랑방

기획 : 송봉규, 이정은, 소동호, 양정모
그래픽 디자인 : 코-워커
공간 디자인 : 컨트리뷰터스
사진 : 이상필
편집 : 박은영
아카이브 도움 : 조옥님

주최 : 서울시
주관 : 서울디자인재단

@seatingseoul by @studio_pesi
0
a year ago
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COCKTAIL MAKER (2024)
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Designed for a Korean startup, the COCKTAIL MAKER was designed with the ambition to create “the most beautiful measuring cup in the world” — one that elevates not only the atmosphere of a refined bar, but also the simple joy of mixing drinks at home with family and friends. More than just a tool, it is an object that transforms everyday rituals into meaningful, sensory experiences. by @studio_pesi
0
a year ago
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In 2021, we designed a modular cardboard sofa system called VOYAGE for the South Korean cardboard product brand @paperpopkorea . At the time, we felt that we had already designed quite a few cardboard products, and we were concerned that continuing in this path might label our studio as being 'specialized in cardboard design'—something we wanted to avoid. As a result, we chose not to include the sofa in our portfolio or share it on social media. However, over the years, thanks to the brand’s continued effort, VOYAGE has quietly made its mark and found unexpected success in the market. Now, we believe it’s the right time to finally introduce our cardboard sofa design, VOYAGE.
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VOYAGE is a modular sofa system built with a corrugated cardboard frame. The basic setup consists of two key modules: an ottoman and a single-seater.
By connecting two backless modules, you can create an ottoman. By combining one backless module with one module that includes a backrest, you get a single-seater. All modules are fully compatible with each other, allowing for flexible configurations.
Both the ottoman and the single-seater are designed to be expandable. Additional modules can be added to either side countlessly, enabling the sofa to grow into a two-, three-, or even more seaters—adapting easily to different spatial and functional needs.
Thanks to its internal grid-reinforced structure, each seat can support more than 100 kg with lasting durability.
Targeted toward modern compact living spaces and temporary meeting or lounge areas, VOYAGE is designed to deliver comfort without occupying excessive space. Instead of enveloping the user with bulky cushioning, it provides a smaller footprint while still offering adequate support and relaxation.
Because it's made of cardboard, the sofa is extremely lightweight and easy to move. And when it’s no longer needed, it can be disposed of or recycled with minimal effort.
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#sofa #sofadesıgn #furnituredesign #studiopesi by @studio_pesi
0
a year ago
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FIN chair designed for a new South Korean brand @haeres_official , + art direction as well.
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exhibited at A-127 @sldf_official 
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Photo by @park.yoon_ by @studio_pesi
3
2 years ago
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