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the studio'farrell experiment | VIS brand identity design | packaging design
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The thing I miss most during travel is tea and matcha. I have single-source sublime quality of both and a clean milk alternative.
I take my tea, dark and scalding hot, and my matcha dark and just to the edge of hot without burning it. Current vessels of choice are the UNITEA small glass tea cup from @kintousa and the small mug in neutral colors from @eastforkpottery 
(mine are in Eggshell, Morel, Panna cotta, Longleaf. I’m vacillating over the limited color: Malt)
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ALL THIS TO SAY - Details, rituals, and good branding are paramount. Each detail of an experience can elevate and inspire… Or drain you of the will to live.
@matchahaus.ca carried me this week… It’s not the quiet simplicity one would traditionally associate. However, clear, clean, and crisp are all good associations with matcha. I had the matcha and hojicha, both classic hot, daily. (double fisting and decanting into my mini 8oz @yeti for later.) The matcha bagel with red bean and matcha butter - Gorgeous.
• Another sweet branding moment was @thecoffee.ca decent matcha and good latte for @studiofarrell
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PLEASE BRING BACK CRAFT. Let it be known, I was never a fan of the blanding movement.
The original YSL logo by Cassandre has always been a favorite. Loved passing this on my daily walk.
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@amadeuspatisserie divine flavors. Take note on how to present: on white with plenty of clear space. The Lemon Raspberry croissants are marvelous. An experience only made lovelier on Friday, by the sounds of Hebrew, I sat next to two Israelis, we wished each others Shabbat Shalom.
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PS Ellie & Willy do not care for travel, and the hat I borrowed from Tom doesn’t make me the “head of AI” it’s for our favorite 🏝️ by @studiofarrell
6
3 days ago
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TBT @cocacola by @studiofarrell
1
2 months ago
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NEW WORK
Brand identity design for BrightNorth Studios, a film production company creating compelling investigative content by seeking out authentic human stories and the people behind them.

The BNS ID 
Our concept represents shining light into corners of the culture that have not been discovered before and whose stories need to be told. 

The BNS VISION
Telling true stories is our Bright North Star; It leads us everywhere we go.
It teaches us about our past, and illuminates our future.

@deklahpolansky @bright_north_studios #graphicdesign #branding #brandingdesign #typography 
#storytelling by @studiofarrell
2
a year ago
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NEW WORK
A three second sting/endtag for the new brand identity design for BrightNorth Studios, a film production company creating compelling investigative content by seeking out authentic human stories and the people behind them.

The BNS ID 
Our concept represents shining light into corners of the culture that have not been discovered before and whose stories need to be told. 

The BNS VISION
Telling true stories is our Bright North Star; It leads us everywhere we go.
It teaches us about our past, and illuminates our future.

@deklahpolansky @bright_north_studios #graphicdesign #branding #brandingdesign #typography 
#storytelling by @studiofarrell
0
a year ago
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TYPE’FACE‘23
May the Design God wink favorably at you in the coming year — Excited to ‘face’ 2023 with our clients, friends, and families. 
HAPPY NEW YEAR! from the entire SO’F design team❤️23

@deklahpolansky #newyear #2023 
#graphicdesign #brandingdesign #typography #artdirection @jimgaffigan #creativedirection #avenirnext #getyourboostershot #studiofarrell by @studiofarrell
5
4 years ago
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NEW IDEAS —a fun (cutting room floor) identity design project we worked on for our friend, and multi-talented artist, @byheathkane. 

HAPPY PROPAGANDA is a new art platform that Heath is developing —check him out at @ministryofhappypropaganda 

@deklahpolansky #graphicdesign #branding #brandingdesign #happypropaganda #studiofarrell by @studiofarrell
2
4 years ago
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HAPPY FATHER’S DAY to all you DDDs out there!
❤️@studiofarrell

#fathersday #graphisdesign #brandingdesign #baskervilletype 
@deklahpolansky #studiofarrell by @studiofarrell
4
4 years ago
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LIFE BEGINS WITHIN. 
A redesigned brand identity for INVOcell, a first-of-its-kind fertility treatment; a medical device that houses the fertilization and incubation process within the body of the mother versus storage in a laboratory — this greatly increases the involvement, emotional connection, and experience of a mother as she gets to carry the eggs during the fertilization stage.

The three nesting circles represent the trimesters of pregnancy with the inner circle being the critical beginning stage. They also represent the three brand entities: The Company, The Product, and The Centers, creating one overarching visual identity system, while maintaining a high-tech/high-touch consumer facing product and centers.

We brought in branding and typographic cues from the fashion and cosmetics categories to normalize the conversation around fertility treatment and help destigmatize the procedure for people trying to have a baby.

Of course, when you get to work with outstanding client partners! @meryle_lynn @rdzl72 

@deklahpolansky #design #branding #graphicdesign #typography #didotcustom #designforpeople #studiofarrell by @studiofarrell
4
4 years ago
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NEW WORK —Putting the ‘0’ into ZERO SUGAR. A CCZS VIS graphic mashup and moniker we designed to romance the new Coca-Cola no sugar beverage benefits across a select number of promotional applications.

#graphicdesign #brandingdesign #tcccunity #ideas #zerosugar #studiofarrell 
@deklahpolansky by @studiofarrell
14
5 years ago
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THANK YOU @d_and_ad 
Shortlist / Graphic Design / Stationery / 2022

Possibly the saddest sight signaling the end of the Christmas period is the appearance of previously adorned and healthy trees dumped on the side of the street as the holiday winds down. It's been a peeve of ours for ever, so this year we decided to make our holiday card an initiative to highlight and support ONE DOLLAR. ONE TREE. 

Every Christmas, an estimated 120 million trees are cut down across the world. 

To offset carbon output and fight climate change, One Tree Planted, a non-profit based in Vermont, makes it simple for anyone to plant a tree for just one dollar. Please consider a dollar donation at onetreeplanted.org.

We hope you agree and will offer to help a great organization in their reforestation efforts across the globe.

@deklahpolansky #studiofarrell 
#reforestation 
#sustainableagriculture by @studiofarrell
18
5 years ago
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Celebrating #pridemonth 🌈👏🏻
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#studiofarrell #ciclonenergydrink #graphicdesign #visualidentity #artdirection #dowhatyoulove #pride #pridemonth #love #energy by @studiofarrell
4
5 years ago
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NEW WORK — Wordmark for @change.the.stage conference planning design consultancy @thedudadiaries 

By reversing a character in the type lock-up, we see how the disruption of a single letter can cause the viewer to double-take and reconsider what they are reading -- it creates a degree of visual discomfort.

That same principle can apply to conference design, content and presenters; by changing predictability in the line-up, introducing unexpected and disruptive content, and designing with a larger purpose in mind, audiences are challenged to reconsider what they comfortably perceive as their reality and push them to consider alternative perspectives and new ways of thinking.

@deklahpolansky #typography #graphicdesign #designideas #branding #studiofarrell by @studiofarrell
6
5 years ago
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