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GRUND—Creative Studio

@studiogrund

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GRUND is an award-winning creative studio based in Vienna.
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The @matternity.co brand’s graphic system expands into digital spaces through additional design elements. For social media applications, a secondary visual language introduces a more playful style, putting “ideas that matter” in focus. Various shapes can be combined in diverse ways, providing an appropriate framework for the content. Branding for @matternity.co Photography: @ina_aydogan Type: @pangram.pangram + @maxitype_com taken in Vienna, Austria by @studiogrund
2
2 years ago
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The bold color palette underscores the urgency of finding smart solutions for socially relevant issues, and adds vibrancy to the website, while the block system provides a clean, structured grid layout. Special elements, such as the animated marquee, create space for current and prominent topics. Branding for @matternity.co Photography: @ina_aydogan Type: @pangram.pangram + @maxitype_com taken in Vienna, Austria by @studiogrund
2
2 years ago
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The consultancy @matternity.co stands for big ideas, new ways of thinking, and a clear vision to develop creative concepts that transcend traditional consulting—creating positive changes for brands, businesses, and society. This clarity is reflected in the simple logo: the customized »m« signifies the beginning of something new. Standing alone, it serves as a logomark; in its continuous form, it becomes a guiding element that emphasizes Matternity’s forward-thinking mindset and readiness for change. A modern color-blocking system flows throughout the design, highlighting their unique approach and strategy toolkit. Branding for @matternity.co💡 Photography: @ina_aydogan Type: @pangram.pangram taken in Vienna, Austria by @studiogrund
6
2 years ago
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The brand takes shape across a variety of applications – with great attention to detail, fonts were chosen to balance character with delicacy and femininity, harmonizing seamlessly with the custom logo typeface. Inspired by nature, the brand mark visualizes the connection from root to head, as well as the concept of equilibrium. The hand-drawn style creates a natural and approachable feeling in the visual language. Bespoke illustrative elements support the visual representation of specific thematic areas. Branding for @innerbloom_acupuncture 🌸 Photography: @sophieekirchner H&M: @mariettadang Model: @_atelier_mira Location: @pda.space taken in Viena, Austria by @studiogrund
2
2 years ago
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An essential element of the design concept is the brand photography, which helps to visualize the essence of »Inner Bloom«. This approach illustrates the process of blossoming, offers a unique interpretation of treatment methods, and emphasizes the importance of balance and a holistic perspective. Branding for @innerbloom_acupuncture 🌷 Photography: @sophieekirchner H&M: @mariettadang Model: @_atelier_mira Location: @pda.space taken in Vienna, Austria by @studiogrund
1
2 years ago
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At @innerbloom_acupuncture, acupuncture and holistic healing methods restore balance to body, mind & soul, helping patients to flourish from within. The brand’s visual identity artfully intertwines these themes of blossoming, balance, and holistic wellbeing—creating a harmonious composition from logo to brand mark, graphics, and photo concept. Featuring @productiontype, @smuss.studio & @general_type ✨ Photography: @sophieekirchner H&M: @mariettadang Model: @_atelier_mira Location: @pda.space taken in Vienna, Austria by @studiogrund
10
2 years ago
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Continuing the organic visual language of @sophienawratil’s branding, a fluid grid serves as the guiding thread throughout her website and takes you on a journey through the multiple facets of her work. Client: @sophienawratil Logo design: @bernadette_jo by @studiogrund
1
2 years ago
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Visual language & layout for photographer @sophienawratil 🍊 The use of strong colors, such as a vibrant orange, draws attention and highlights specific sections, serving as a powerful contrast to the otherwise calm color palette of light blue, soft beige and dark brown tones. Client: @sophienawratil Logo design: @bernadette_jo by @studiogrund
1
2 years ago
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“A picture paints a thousand words” — photographer Sophie Nawratil’s motto perfectly illustrates how she captures the world through her lens. She observes and notices more than what can be seen on the surface and knows how to capture unique moments in all their authenticity. We created the visual language and a harmonious framework for her work, opting for lots of white space for her photographs to shine for themselves, in combination with a playful use of typography, reflecting Sophie’s nature of dancing outside the ordinary. Client & photography: @sophienawratil Logo design: @bernadette_jo by @studiogrund
1
2 years ago
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The printed matter features illustrations and photography, along with the brand’s different color combinations. The assembly manual maintains the use of a fine-lined grid, which is also adopted for the illustration of the furniture to create a comprehensive visual aesthetic. Client: @mowo_movewithwood Photography: @niko.havranek, @sfreynschlag taken in Vienna, Austria by @studiogrund
2
3 years ago
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The branding extends across printed materials, digital applications, and packaging, coming to life on multiple mediums. On the website, a clear grid provides structure but leaves room for playful use of typography and the incorporation of fun and energetic imagery. The photography highlights the seating furniture in action, capturing its movement and essence. Client: @mowo_movewithwood Photography: @niko.havranek taken in Wien by @studiogrund
1
3 years ago
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Branding for @mowo.studio – innovative seating furniture that encourages movement 〰️ Thanks to its curved shapes made of elastic wood, sitting becomes a playful experience on MOWO’s stools. The pieces embody ease and joy of movement – elements also found in the new branding. In combination with a fresh color palette, clean typography, and an imaginative visual world, the logo represents the character and style of the brand, as well as the furniture itself. Featuring @tightype’s squiggly Sneak typeface. Photography: @niko.havranek taken in Vienna, Austria by @studiogrund
2
3 years ago
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