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STUDIO HERRSTRÖM

@studioherrstrom

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Brand design studio for brands who move culture.
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With the publication of THE ECHO: How To Design Brands That Move Culture, @studioherrstrom transforms years of branding experience into a practical guide for creatives looking to build brands with lasting cultural relevance. Written by founder and creative director Erik Herrström @herrstrom , the book introduces a structured framework designed to help designers, marketers, and brand builders create identities that generate connection instead of simply following trends. Published in April 2026, the book introduces a practical methodology for building brands that generate cultural relevance instead of following existing trends, offering designers, creatives, marketers, and brand leaders a framework developed through years of professional experience. Rather than relying on familiar references and safe creative decisions, THE ECHO encourages readers to rethink how brands are created from the ground up. Herrström argues that many branding processes begin with the same visual inspirations, producing identities that struggle to differentiate themselves in increasingly crowded markets. His proposed alternative focuses on creating stronger emotional connections, meaningful narratives, and long-term cultural resonance. Read More, Link in bio Use code BOUNTYHUNTERS10 for 10% off your copy. #bountyhuntersarchive #graphicdesign #book #designculture #graphicdesigncommunity by @studioherrstrom
33
4 months ago
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Together with @thenewcompany we helped @fanatics expand its presence in the world of cards and collectibles by developing a new visual identity for @fanaticscollect Fanatics Collect connects buyers and sellers of trading cards and memorabilia through fixed-price listings and auctions. With thousands of items, ranging from sports and TCG cards to comics, video games, and more, and a global network of collectors, the platform offers a more energized and inclusive way to collect. We worked closely with the team at The New Company to shape the visual identity for Fanatics Collect, designing layout systems, 3D visuals, and treatments for a family of sub-brands. The identity introduces a bold new system that announces Fanatics’ entrance into the category: building on the strength of the parent brand while creating distinct visual expressions in the spirit of ‘The Hobby.’ The system is built to balance structure with flexibility. Capable of organizing a broad mix of content while injecting movement and energy through color, texture, and motion that captures the pace of the culture. Together, we helped carve out a distinctive space for Collect, positioning it as one of the largest global marketplaces and auction houses for sports cards, memorabilia, and collectibles. Learn more at fanaticscollect.com STUDIO HERRSTRÖM: Erik Herrström, Lukas Haider The New Company: Matt Luckhurst, Jules Tardy, Dan McKinney, Peace Park, Andie Vallee, Vinzent Britz Client: Fanatics by @studioherrstrom
32
a year ago
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In collaboration with @spotify’s in-house Creative Team, we developed a refreshed visual identity for Discover Weekly’s 10-year anniversary — creating a dynamic system that celebrates a decade of discovery, embraces the ritual of weekly listening, and introduces new ways for listeners to shape their experience. Learn more on studioherrstrom.com or by visiting Spotify’s newsroom, link in bio. Credits STUDIO HERRSTRÖM: Erik Herrström, Lukas Haider, Alexander Raffl, Martin Carlsson, Marcell Gulyas, Marzena Płaszczyca, Jon Marsh, Wojciech Omiotek, Kara Griffin Cushman, Kerstin Herrström Spotify’s In-House Creative Team Hornet by @studioherrstrom
20
7 months ago
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New project for @spotify In collaboration with Spotify’s in-house Creative Team, we developed the visual and motion identity for Spotify Investor Day 2026. Held in New York City, Spotify’s third Investor Day brought together the financial community for a closer look at the company’s business performance, product strategy, and long-term vision during its 20th anniversary year. The event also marked the first Investor Day led by co-CEOs Alex Norström and Gustav Söderström, alongside members of Spotify’s global leadership team. See the full case study, link in bio. Credits STUDIO HERRSTRÖM: Erik Herrström, Kara Griffin Cushman, Martin Carlsson, Marcell Gulyas, Kimelle Fleary, Floriane Rousselot, Kerstin Herrström Spotify’s In-House Creative Team taken in New York City by @studioherrstrom
34
a month ago
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We’re featured in @offcuts.editions newest release: Patch Work, Logo Archive. The series is inspired by patchwork quilting: a communal tradition of bringing individual pieces together to create something shared, while encouraging creativity and skill-sharing. We’re excited to have our work for @filmhubhq featured among 293 logos from graphic designers and studios including @motherdesign, @wearemotto and Order. by @studioherrstrom
4
2 months ago
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Earlier this summer, @herrstrom had a custom T-shirt made for speaking at @forwardfestivals and got many comments and messages about it. So @studioherrstrom decided to make it available for a limited time. The Age of Meaningless Shiny Things tee is a reference to the first chapter in Erik’s book THE ECHO: How To Design Brands That Move Culture. The T-shirt is made from 100% cotton with an oversized fit and comes as a regular or cropped tee in black or white. Featuring front, back and sleeve prints, each piece is sustainably printed in Austria by @leftkiss. Only available until August 31 at leftkiss.com/pages/the-echo Link in bio #bountyhuntersarchive #graphicdesign #graphicdesigncommunity by @studioherrstrom
11
2 months ago
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New work for @lookingforgame Excited to continue collaborating with @lucyjamesgames by @studioherrstrom
6
2 months ago
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What does brand-building look like when references, trends and polished aesthetics are easier than ever to generate? That question inspired our @sxsw proposal. Toss the Moodboard: Build Brands From and For Culture. A session by @herrstrom and @karagriffincushman about moving past reference-led creative processes and using cultural tension, audience insight and belief to build stronger brand systems. If that sounds like a conversation you’d like to see happen at SXSW in Austin next year, take a peek at our proposal and vote if it speaks to you. Link in bio. This picture shows Erik Herrström and Kara Griffin Cushman of Studio Herrström. It is a promotional asset provided by SXSW 2027. taken in Austin, Texas by @studioherrstrom
3
2 months ago
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Our The Age of Meaningless Shiny Things tee. 💎 Limited edition, available this summer only at leftkiss.com/pages/the-echo or via the link in bio. Printed sustainably in Austria by @leftkiss Photography by @anjuwi This image shows STUDIO HERRSTRÖM’s The Age of Meaningless Shiny Things tee in white floating in a pool. by @studioherrstrom
6
2 months ago
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Join our Creative Roster. We’re looking to connect with talented freelancers who are eager to collaborate with us on projects across music, tech and entertainment. We accept applications from around the world across design, strategy, motion, production, digital and more. → studioherrstrom.com/creativeroster (or link in bio) taken in Worldwide by @studioherrstrom
9
3 months ago
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New work made in collaboration with @spotify STUDIO HERRSTRÖM: Erik Herrström, Kara Griffin Cushman, Kerstin Herrström, Julian Jakob, Alexander Raffl, Marzena Płaszczyca, David Lewerentz Spotify: Yukari Hiraishi, Miho Yamanouchi, Mami Hatori, Nobuhiro Sasaki, Shahin Haghjou, Michelle Pham taken in Shibuya, Tokyo, Japan by @studioherrstrom
7
3 months ago
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Latest work for Ray-Ban Meta featuring Jennie. by @studioherrstrom
10
3 months ago
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