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⋆。˚ Graphic Design, Support & Marketing ˚。⋆
making brands feel iconic since Ask Jeeves
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You ever forget you're actually good at what you do, just because you've been going so long?

That's what happened to me. After a decade-plus of head-down grinding, imposter syndrome crept in. So I sat down one day to organize my portfolio — and it hit me: wow, I'm actually really good at this. I actually love this.

Here's the thing this industry doesn't tell you: it'll take the fun out of your dream if you let it.

And I almost did. But then I started building my own path — my own systems, my own experiences — and I couldn't stop. When I finally paused to look, I saw it: the same sparkle I had 15 years ago, the one that started all of this.

I saw Studio Oera aka Our era, redefined as art.

Same heart and same girl who coded Myspace layouts on a Windows XP with a free trial of Internet because she had more vision than budget. I asked Jeeves how to code, not Google — I had nothing but heart and soul to give haha. I was never scared to step outside the box, to scribble, to make something just because it felt right to me, not what was "trending". We were artists in our own right.

So let me reintroduce myself: no doubt, no shrinking, no waiting for permission. Hi! I'm Ella and I design stuff that makes people ask questions, marketing that actually moves, and the behind-the-scenes support to make brands and creators keep their spark.

To everyone here since the Reignland, and Origin Haus days — thank you. You didn't just watch me build. You watched me become.

Welcome to Studio Oera. 🤍 by @studiooera
0
2 months ago
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48 — @laurielarkeah is available now. 

We’re just two issues away from 50 (!!), and this one is special. 💫 Our cover star Lauriel Arkeah opens up about stepping into motherhood, leaving the hustle behind, and building a legacy of love. Plus, we’ve got exclusive features with @asherst.studio , @kategodfrey , @pamelazapata , and @anaphoenixxofficial —each bringing their own inspiring story to the mix.

And because no issue is complete without a little something extra, we’re serving up:

🌸 Our Spring Product Review Guide—only the best of the best

🎶 The Ultimate Spring Playlist—for fresh vibes all season

🍿 Entertainment We Can’t Stop Talking About—so you don’t have to search

We poured our hearts into this one, and we hope it makes your day just a little brighter.

📷 Cover — @estherruthphoto

📖 Read now at the link in bio by @studiooera
28
2 years ago
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Hi, I’m Ella Rae—the misfit mind behind Origin Haus. 

I’m a 30-year-old designer, social media marketer, publicist , and journalist who’s spent years blending creativity with purpose. From working with over 100 brands across multiple industries to publishing 47+ successful issues independently, I’ve poured my heart into helping businesses grow, thrive, and tell their stories unapologetically.

My journey started in 2003 when I discovered coding on Myspace with a Windows 95 computer (yep, that long ago). Fast-forward to today, I’ve rebranded what began as Reignland Creatives into Origin Haus—a dynamic marketing and design brand that empowers women-led brands to stand tall, shine bright, and own their space.

Fun facts about me:

👉 I’m obsessed with everything Y2K, 90s, and 60s. I still have my iPod Touch, Game Boy, and even a cassette player. And honestly, nothing brings me peace like my early 2000s playlist.

👉 I’m a Jesus girly through and through—I’ve been leaning on Him since I could read. 

👉 I’ve had OCD since I was 7 due to childhood trauma. It’s been a journey, but I’ve found the blessing in it and hope to help others cope someday. 

👉 I’ve learned over 60 platforms from front to back that I actually never use for my business just in case someone needs it. 

👉 I taught myself how to produce music at 14 and have four songs recorded and copyrighted (that you will never hear 😅).

👉 I’ve never drunk alcohol. 

👉 I am an anime nerd and go to three cons every year. 

👉 I have a publication brand that has reached over 500k reads in the span of 47 issues. 

But here’s the truth: I’ve been where you are. I worked 16 hour shifts at a 9-5 while building my business and being a single mom just to get by. I’ve been homeless. I’ve cried under my desk and still here I am. 

More than anything, I want you to know:

👉 Your wild ideas? They matter. Bring them to the table.
👉 They won’t give you a seat? Build your own table.
👉 You’ve got this—and I’m here to help you make it happen.

Tell me something random about you in the comments—I’d love to get to know you. 💬 by @studiooera
0
2 years ago
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I'll be honest, I've been sooo inspired lately to shake things up. the way i approach design. the skills i choose to use. even the way i manage my clients. You wanna know what happens when you stop doing things the way you've "always" done them? Sometimes you actually find what your business has been missing.

That's why my favorite has to be the custom-coded, one-page client dashboard i built. It let me drop a ton of platforms and work the way I needed a system too. 

My clients don't have to learn a brand new platform or dig through five tabs to find anything. everything they need lives on ONE page. it even has a custom onboarding experience built in, and all of it feeds straight into my backend dashboard.

That's time saved, money saved, and way fewer headaches for my clients (hi hello if you're one of them, i LUV YOU!)

Swipe through and tell me which one's your fave <3

#graphicdesigns #vibecoding by @studiooera
2
19 days ago
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When everything is “ASAP,” nothing is truly prioritized especially the mental well-being of your team.

Your team members are contractors meaning their days  are already filled most of the time, so your asap for them could mean being late on other tasks for other clients, working longer hours, and them quietly absorbing the cost of a timeline that was never realistic to begin with.

Quality over quantity. Give them room to breathe. Build your own personal systems. It will always be worth it. 

Save this one for the next time everything suddenly becomes “urgent.” by @studiooera
2
2 months ago
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Nobody told us building a business would feel like this. So we're telling each other. 💜 by @studiooera
4
7 months ago
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Soft is a strategy. 

After 15 years, I’m choosing it. This season is greener, happier, and more me. Here’s my refined mood—and the change I’m ready to share. by @studiooera
0
a year ago
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This week, choose progress over polish. One small shift (a clearer ask, a protected deep-work block, a kind boundary) can change the whole project. ☕

Save for mornings + share with your team. by @studiooera
0
a year ago
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First full week back and if you’re feeling a little overwhelmed, this is your sign to breathe.

Which goal are you prioritizing this week? by @studiooera
0
9 months ago
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Let’s talk about something we’ve all felt—trying to juggle every little thing in your business and feeling like you’re constantly playing catch-up. Sound familiar? 

Here’s the thing: if you’re feeling overwhelmed, it’s probably not because you’re doing too much. It’s because your systems aren’t doing enough.

I’ll be honest—it took me a long time (and a few burnout cycles) to realize this. I used to think working harder was the answer. 

Taking on every client, every project, every opportunity. But without solid systems in place, it just left me running in circles.
And guess what? That doesn’t scale. 

So, what’s the fix? Systems. 

Automate your workflows. Streamline your processes. Get clear on how you operate so you can protect your time and your sanity.

Because here’s the truth: having a well-oiled system doesn’t just save you time—it lets you show up for your clients with less stress and way more energy. 

You don’t need to change your niche. You don’t need to do less. You just need to work smarter.

Trust me, your future self (and your inbox) will thank you for it. by @studiooera
4
2 years ago
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You ever get that special email asking for “hours of work in exchange for exposure”? 😩

Sis, please. 

Exposure won’t pay my rent, cover my groceries, or fuel my caffeine addiction. I need coins, not clout.

And here’s the kicker: they’re usually asking for top-tier work—the kind that requires late nights, creative magic, and a sprinkle of professional genius. But apparently, that’s worth nothing more than a shoutout? Make it make sense.

Here’s the truth: Your skills are valuable. Your time is valuable. YOU are valuable. Don’t let anyone tell you otherwise.

✨ Want exposure? Buy an ad.
✨ Need expertise? Run me my money.

This is your reminder: It’s okay to say no to “opportunities” that don’t respect your worth. Stay confident, set boundaries, and always charge your worth.

Now, tell me: What’s the wildest unpaid “opportunity” someone’s offered you? Let’s laugh (and cry) together in the comments. 😂

#knowyourworth #creativebusinessowner #paycreatives #womeninbusiness by @studiooera
3
2 years ago
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If you’re trying to speak to everyone, you’re speaking to no one. 🙃

And here’s why: your audience wants to know who you are and who you’re for. 

They’re scrolling through their feed thinking, “Is this for me?”—and if it’s not immediately obvious, they’re moving on.

That’s why clarity is everything. 💡 Be clear about what you do, who you serve, and the values you stand for. Don’t shy away from showing your expertise—or your personality! And yes, your visuals matter too (your aesthetic speaks before your captions do, trust me). 

So, stop trying to be the Swiss Army knife of brands. Focus on your people and let them know you’re exactly what they need. by @studiooera
2
2 years ago
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