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FOMIENNE Brand Identity Renewal (2026)

Client: FOMIENNE
Package Photography: STUDIO 9042
Project Scope: Brand Identity, Package Design

STUDIO LENS
Kim Dongsung, Kim Haylin, Kim Jonghyung, Oh Jiwon by @studioxlens
0
13 days ago
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FOMIENNE Brand Identity Renewal (2026)

Client: FOMIENNE
Package Photography: STUDIO 9042
Project Scope: Brand Identity, Package Design

STUDIO LENS
Kim Dongsung, Kim Haylin, Kim Jonghyung, Oh Jiwon taken in Seoul, Korea by @studioxlens
3
13 days ago
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FOMIENNE Brand Identity Renewal (2026)

Intimate care has long been surrounded by silence, discomfort, and products made to be kept out of sight. FOMIENNE was created to challenge this perception, reframing inner care not as a response to occasional concerns, but as a natural part of everyday wellness.

From this idea came the tagline FOR YOUR INNER EASE—a promise of comfort that begins within and supports both physical balance and emotional confidence. We developed an identity that brings together professional credibility and quiet sensitivity. A humanist wordmark, a restrained warm-ivory palette, and a precise typographic system create a calm and refined visual language. Across the packaging, centered wordmarks, clear hierarchy, compact information blocks, and generous negative space unify the product range while reinforcing clarity, trust, and expertise.

The result is a brand identity that moves intimate care out of concealment and into daily life, presenting it as a thoughtful, reliable, and beautifully considered act of self-care.

Client: FOMIENNE
Package Photography: STUDIO 9042
Project Scope: Brand Identity, Package Design

STUDIO LENS
Kim Dongsung, Kim Haylin, Kim Jonghyung, Oh Jiwon taken in Seoul, Korea by @studioxlens
0
13 days ago
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ABETTER Brand Identity Renewal (2026)

Client: ABETTER
Merch Photography: STUDIO 9042
Project Scope: Brand Identity, Merch Design

STUDIO LENS
Kim Dongsung, Kim Haylin, Azat Altynbekov taken in Seoul, Korea by @studioxlens
0
16 days ago
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ABETTER Brand Identity Renewal (2026)

Client: ABETTER
Merch Photography: STUDIO 9042
Project Scope: Brand Identity, Merch Design

STUDIO LENS
Kim Dongsung, Kim Haylin, Azat Altynbekov by @studioxlens
0
16 days ago
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ABETTER Brand Identity Renewal (2026)

ABETTER is an e-commerce performance company that accelerates brand growth through data, technology, and execution. As the business expanded across platforms and markets, the challenge was to evolve its image from a performance-focused operator into a trusted, scalable growth partner without losing its youthful energy and agility. 

We translated ABETTER’s values—challenge, learning, passion, persistence, connection, and growth—into a unified brand idea, distilled into the tagline “A Better Way to Win.” This strategic foundation shaped a Swiss typography-inspired logotype and a flexible type system: clear letterforms ensure immediate recognition, while bold proportions and a stable rhythm convey confidence, expertise, and progressive momentum. Together, these elements create a consistent identity that can expand across digital, physical, and global touch-points.

Client: ABETTER
Merch Photography: STUDIO 9042
Project Scope: Brand Identity, Merch Design

STUDIO LENS
Kim Dongsung, Kim Haylin, Azat Altynbekov by @studioxlens
3
16 days ago
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QUIET SWING Visual Identity (2026)

Client: @ohiocompany_ 
Space Design & Construction: @ohiocompany_ 
Photography: @parkminhyeok_kr 
Project Scope: Visual Identity

QUIET SWING is a Yongsan-based space centered around beignets, the classic French doughnuts, and inspired by two kinds of rhythm: the swinging motion of kneading dough and the expressive swing of jazz. Organic forms, fluid graphics, and a warm vintage sensibility capture the neighborhood’s vibrant, free-spirited energy. Bringing beignets, music, and movement together, QUIET SWING creates a relaxed and spontaneous experience that moves to its own rhythm.

STUDUO LENS
Kim Dongsung, Kim Haylin, Lee Yeoungeun by @studioxlens
0
2 months ago
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BLINK Eyewear Graphics (2026)

Through a series of graphic explorations for BLINK Eyewear, we worked to bring a more organic and creative visual language to BLINK’s established identity.

By experimenting with color, composition, and illustration, we proposed new ways for the brand to express itself across different contexts. We look forward to continuing our collaboration with BLINK and developing this visual direction further.

Client: @blinkeyewear 
Photography: @parkminhyeok_kr 

STUDIO LENS
Kim Dongsung, Kim Haylin, Lee Yeongeun by @studioxlens
0
3 months ago
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Entre Rêves Brand Design Guide (2026)

Entre Rêves is a fashion brand built on the spirit of “pure rebellion in pursuit of dreams.” Entre Reves, meaning “between dreams” in French, represents those who refuse to give up on their dreams while navigating the space between reality and aspiration. More than simply creating bags, the brand offers vessels for dreams, objects that inspire and accompany people on their journey toward the future they believe in.

Client: @entrereves 
Photography: Courtesy of Entre Rêves
Project Scope: Brand Design Guide, Tag Design

STUDIO LENS
Kim Dongsung, Kim Haylin by @studioxlens
4
3 months ago
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GLOW DERM Brand Identity (2026)

Client: @chaakan_official 
Product and Package Photography: @gugongsai 
Campaign Photography & Direction: Courtesy of GLOW DERM
Project Scope: Brand Identity, Package Design, Web Design & Devleopment

STUDIO LENS
Kim Dongsung, Kim Haylin, Yun Songhee, Kim Deokhwan by @studioxlens
1
4 months ago
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GLOW DERM Brand Identity (2026)

Client: @chaakan_official 
Product and Package Photography: @gugongsai 
Campaign Photography & Direction: Courtesy of GLOW DERM
Project Scope: Brand Identity, Package Design, Web Design & Devleopment

STUDIO LENS
Kim Dongsung, Kim Haylin, Yun Songhee, Kim Deokhwan by @studioxlens
0
4 months ago
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GLOW DERM Brand Identity (2026)

Rooted in the pursuit of proven results, GLOW DERM explores the relationship between science, time, and skin recovery. Focusing on pigmentation and uneven skin tone, the brand rejects temporary solutions in favor of evidence-based care designed to support the skin’s natural process of restoration. 

Through thoughtful formulations, clinical reasoning, and a commitment to long-term care, GLOW DERM develops products that seek not only to improve the appearance of skin, but to restore confidence through lasting change.

Client: @chaakan_official 
Product and Package Photography: @gugongsai 
Campaign Photography & Direction: Courtesy of GLOW DERM
Project Scope: Brand Identity, Package Design, Web Design & Development

STUDIO LENS
Kim Dongsung, Kim Haylin, Yun Songhee, Kim Deokhwan by @studioxlens
0
4 months ago
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