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Styled by Nif | Creative Branding Agency

@styledbynif

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Your brand should feel like an experience.
We build strategy, campaigns & events that do exactly that.
Fashion | Art | Lifestyle | Hospitality
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Sold out event. Three inbound brand partnerships. Here is what it took. @liannecharlene and @emilieiggiotti came to us with something real: a day-long women’s business and wellness workshop (@verygoodbrandingworkshop), a room they wanted full, and a community they genuinely cared about reaching. So we built the campaign around that community. 13 videos that actually felt like the room they were creating. A content roadmap where every post had a job to do. And a clear audience focus brought to life through real people, not just pretty graphics. No paid ads. No inflated numbers. Just a strategy rooted in the people they were trying to reach, and content that made those people feel seen before they ever walked through the door. We helped them fill the room. The partnerships came. The energy carried. If you have an event, launch, or campaign coming up and you want it to land the same way, DM me “CAMPAIGN” or book a 15-minute discovery call through the link in bio. #CommunityMarketing #BrandStrategy #EventMarketing #CreativeAgency #ContentStrategy CultureDriven LaunchStrategy CommunityBuilding BrandPartnerships WellnessWorkshop OrganicReach CreativeMarketing taken in Edmonton, Alberta by @styledbynif
8
5 months ago
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Day 24/30 (pt.2) — The challenge wasn’t to add fashion, it was integrating it without diluting the mission. @bcwinaction serves high-performing women who value leadership, learning, and growth. We designed the fashion show as an extension of the conference. By integrating fashion as a storytelling tool aligned to values, pacing, and purpose, the experience became cohesive and intentional. The result? ✔ Sustained engagement across programming ✔ Re-energized audience attention during the second half of the event ✔ Stronger emotional connection to the overall experience Fashion elevated the event instead of interrupting it. This is how Styled by NIF translates audience insight into impact. If you’re designing an event, activation or conference and want impact without distraction, let’s talk. → Book a clarity call (link in bio) #ExperienceDesign #Culture #WomenInLeadership #BlackExcellence #BrandingDesign taken in Edmonton, Alberta by @styledbynif
2
9 months ago
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Day 8/30—Everyone sees the final photos, but here’s what really went into bringing The Parks Gala (@livetheparksyeg) to life. A rooftop evening designed for connection: elevated, intentional, and rooted in culture. But behind the scenes? Whew. Space limitations, last-minute layout changes, and shifting the entire experience indoors because of the weather. It pushed our creativity and coordination to the limit. I oversaw every part of the guest journey: ✨ Indigenous-led culinary experience by @shanescchartrand ✨ Live music by @thetajastunes & @melafrique_ ✨ Pop-up photobooth by @bemyguest.portraits ✨ Bar flow + service Every touchpoint crafted with purpose. And the payoff? Watching residents connect, collaborate, and build real community. That’s when I said, “Yep… THIS is why I do this.” If your organization is ready to create experiences that feel intentional, elevated, and unforgettable, let’s build something together. Book a 30 minute clarity call with us! Video by @w.media_ #EventPlanning #CommunityBuilding #CulturalExperience #UrbanCommunity #BrandExperience #Residential #YEG #YegLiving taken in The Parks by @styledbynif
15
10 months ago
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For everyone who’s asked us about scaling their fashion brand across & beyond Canada… this one’s for you. 🚀 We’re excited to join @startupcanada for their Industry Roundtable: Women in Retail & E-Commerce on September 10. We’ll be sharing insights from my work with @fashionbyinforma (@coterie_show, @magicfashionevents and @projectbyinforma), and how Canadian apparel, footwear, beauty, accessories and lifestyle brands can unlock international growth through the right mix of digital strategy and physical retail. We’ll also bring the agency perspective from Styled by Nif, where we help brands create customer engagement strategies that build loyalty, strengthen relationships and drive sustainable growth. Especially when navigating today’s tariff landscape and the complexities of international markets and culture. Because scaling isn’t just about selling more. It’s about knowing where to expand, how to show up, and which opportunities actually move your brand forward. 📅 September 10 🎟️ Space is limited — link in bio. If you’re planning to attend, let us know in the comments or tag another founder who should join us! 👇🏾 #startupcanada #womensupportwomen #retailfashion #ecommercebusiness taken in Canada by @styledbynif
8
a month ago
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As I step into the second half of 2026, I’m in awe of God’s goodness and faithfulness. The first half of this year stretched me, humbled me, and required me to rebuild parts of my life I thought were already strong. Looking back, I see it clearly now. Rebuilding wasn’t delay, it was preparation. This season has taught me that sustainable success is built on strong foundations, not constant hustle. 🌿 Rebuilding my systems. I’ve created clearer structures around the services I offer so every client experience is intentional, strategic, and rooted in trust. That clarity has already opened doors I don’t think I would have been ready for six months ago. 🌿 Healing what was holding me back. Reading Overcoming Trauma by @e.adewusi helped me uncover the root of my confidence gaps. As God restored me, I started saying yes to opportunities I once would have doubted. I’m learning I wasn’t created to play small, but to steward what’s been placed in my hands. 🌿 Recognizing the grace to build people. This year, I fully stepped into mentoring others. I’ve had the privilege of seeing one mentee step into an international opportunity with her fashion brand. A reminder that one of the greatest investments we can make is in people. As I step into this next chapter, I’m choosing: ✨ Faith over fear ✨ Excellence over urgency ✨ Consistency and long-term thinking in every opportunity A big part of my growth has also come from my church community at @cccghq. It has been a place of healing, growth, and renewed perspective, shaping how I lead, serve, and build. If the first half of 2026 taught me anything, it’s this: God often rebuilds us before He expands us. And for that, I’m grateful. What’s one lesson this year has taught you so far? #Faith #Growth #Purpose #Leadership #IAmCornerstone Photo by @jordhon taken in Edmonton, Alberta by @styledbynif
1
3 months ago
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Being Nigerian-Canadian didn’t automatically give me cultural intelligence. It just meant I had more cultures to be ignorant about. 🌿 This took me years to understand. I grew up navigating multiple cultural contexts daily. I code-switched, translated, adapted. And I assumed that made me culturally intelligent. It didn’t. Navigating is survival. Strategizing is a practice. I had learned how to move through cultural spaces. I hadn’t yet learned how to build from within them. The investment: Years of intentional study and practice: → Cultural policy in Canada — how government shapes cultural identity and who gets to define it → Diaspora economies — how communities build economic infrastructure outside the mainstream → Indigenous creative sovereignty — what it means to build from culture, not just represent it What changed in my business: I stopped pitching services. I started naming cultural gaps that my clients didn’t have language for. That shift from service-selling to gap-naming changed every client conversation. And it’s entirely a product of deliberate CQ practice. CQ is a competitive advantage. But it’s built through curiosity, study, and proximity, not just lived experience. Share this with a founder who’s building their cultural competency. It doesn’t happen by accident. ✉️ #CulturalIntelligence #CreativeEntrepreneur #WomenInBusiness #CulturalStrategy taken in Edmonton, Alberta by @styledbynif
2
5 months ago
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Are you a 🇨🇦 fashion & lifestyle brand who’s ready to take their brand global? 🚀 We are calling on wholesale-ready Canadian fashion & lifestyle brands in: 🧥Apparel (Men’s & Women’s) 🥾Footwear 💎Accessories 🧴Beauty & Skincare 🕯️Home goods 🧢Hats and headwear @fashionbyinforma trade shows in New York, Nashville, and Las Vegas via @coterie_show, @magicfashionevents, @projectbyinforma are where international buyers go to find their next great brand. We’re here to make sure that Canadian brands are proudly represented & supported With global demand for Canadian products rising, we’re dedicated to helping you shine on the world stage. But we are not just getting you a booth. We are getting your brand positioned, prepared, and ready to close rooms. 🏆 If your brand is production-ready and has a wholesale line sheet, start here.📍 Fill out our pre-qualification form or book a 15min discovery call with our team to learn more about our strategic advisory services. Link in bio. #fashion #lifestyle #tradeshow #advisory #informamarkets taken in Canada by @styledbynif
1
5 months ago
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Big news! Styled by Nif is now the official Canadian Agent for @fashionbyinforma. That means we can officially help wholesale-ready Canadian fashion and lifestyle brands get into trade shows in New York, Nashville, and Las Vegas (@coterie_show, @magicfashionevents, @projectbyinforma). 💫 But here is the part that matters most: we do not just get you there. We get your brand ready to compete when you walk through the door. Export-ready brand strategy. International buyer positioning. Representation that opens the right rooms. This is for brands who are wholesale-ready and building toward something bigger. 🚀 Womenswear | Menswear | Footwear | Accessories | Headwear | Lifestyle | Sports etc… 🤩 We’re especially excited to open doors for 🇨🇦 brands, not just to world-class trade shows, but to the kind of brand support, guidance, and opportunities most shows simply don’t offer. Think that is you? Fill out our pre-qualification form or book a 15min discovery call and let us find out together. Link in bio. #fashion #lifestyle #tradeshow #canada #brandgrowth taken in Canada by @styledbynif
10
5 months ago
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There’s a skill most brands are sleeping on right now. It’s called CQ (cultural intelligence) and it’s quietly separating the brands that connect from the ones that miss the room. 🌍 Here’s the simple version: We all know IQ — book smarts. We all know EQ — people smarts. But CQ? That’s culture smarts. CQ is knowing how to show up, speak honestly, and build real trust with people whose world looks different from yours. And the numbers are clear: → Companies with cultural diversity at the top are 35% more likely to outperform their competitors on profit. (McKinsey) → Culturally aware companies generate 2.3× more cash flow per employee. (Bersin by Deloitte) → Brands leading with CQ outperform the competition by 29% on average. (Blackrock, 2023) Now zoom into Canada: Multicultural Canadians are on track to control $1.7 trillion in spending by 2031. (Vividata, 2025) In Edmonton alone, nearly half the city identifies as a visible minority. That’s not a niche market. That’s THE market. So here’s the question: Does your brand actually understand the community it serves or just assume it does? On a scale of 1–10, rate your brand’s cultural intelligence in the comments. I’ll be reading every single one ⬇️ #TrendForecast #CulturalIntelligence #CQ #CanadianBranding #BrandStrategy MulticulturalMarketing StyledByNif EdmontonBusiness CreativeEconomy taken in Edmonton, Alberta by @styledbynif
0
5 months ago
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I had the privilege of guest facilitating for @theupnetwork Sustainable Fashion Foundations Fellowship this weekend. 🧵✨ The topic? Cultural Storytelling as a Bridge to Cultural Sustainability: exploring how young African creatives can translate their heritage into strategic, differentiated work. We worked through a 4-step cultural storytelling framework (Identify, Interpret, Translate, Express) using real examples from fashion brands across Africa. The energy in that room was incredible. 🎉 One of our fellows shared: “I absolutely loved the session today! I’m so glad I was able to join live—it was incredibly instructional and truly inspired me to take action. Thank you, Ikeoluwa, and the SFFF team. I’ll be catching up on the recordings from the sessions I missed and will definitely keep you updated on my progress.” Thank you, @theupnetwork and @ike0luwa for the opportunity to lead this week’s session! 🙌🏾 This is the work I love, helping entrepreneurs and creators build brands rooted in cultural intelligence and social impact. If your organization is looking for guest facilitators, workshop leaders, or speakers on cultural branding, sustainable marketing, or creative strategy, let’s connect. 📧 info@styledbynif.com Slide 1 & 4 Photos by @jordhon #CulturalStorytelling #SustainableFashion #BrandStrategy #CulturalIntelligence #AfricanCreatives GuestFacilitator StyledByNif UPNetwork taken in Nigeria by @styledbynif
6
6 months ago
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This evening at the Sustainable Fashion Foundations Fellowship, we are exploring the storytelling as a bridge between cultural and economic sustainability. We are excited to have Ms. Nifemi Adeleye @becomingnif lead the conversation. ___ Nifemi Adeleye, MBA, is a Brand Producer, Community and Social Impact Consultant, and the Founder of @styledbynif , Inc., a boutique creative branding strategy agency based in Edmonton, Alberta, Canada. She designs culture-shifting, on-brand event experiences, community-centered content campaigns, and brand ecosystems for visionary businesses. #sustainablefashionfoundationsfellowship #theupnetwork by @styledbynif
4
6 months ago
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I’m honoured to share that I’ve been selected as an expert consultant for a brand new @startupfashionweek 2026 experience: 1:1 Speed Consulting (private event). 🤩 This new SFW initiative brings something I care deeply about to the forefront of fashion week: real, one-on-one or group strategic conversations between designers and industry experts. I’ll be consulting with designers from coast to coast across Canada, supporting them as they refine their brand, sharpen their positioning, and map out their next move with intention. The Canadian creative industry is full of extraordinary talent. Often, what’s missing isn’t vision, it’s the right strategic lens to bring that vision into focus. That’s the work I’m proud to step into in these rooms. 🌻 Thank you, @startupfashionweek, @jodigoodfellow, and @hornandmane for creating space for meaningful, impact-driven collaboration. This is the kind of industry progress I’m proud to be part of. 👏🏾 Looking forward to the day! 🚀 #StartupFashionWeek #SFW2026 #CanadianFashion #BrandConsulting #Fashion taken in Toronto Ontario Canada by @styledbynif
9
6 months ago
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