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Sugar Cycles

@sugarcycles

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The Sweetest Bike Shop In Town!

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Saturday Morning MTB Group Ride 🚵‍♂️
Join us for a fun and social mountain bike ride this Saturday morning! We’ll keep a steady average pace between 10–12 mph over 10–14 miles of great local trails. This ride is perfect for intermediate riders or anyone looking to get some solid miles in without racing the clock.

Expect a friendly pace, a few regroups, and plenty of good vibes. Helmets required, smiles encouraged!

📅 When: Saturday morning
📍 Where: Brazos River trails
[18427 Southwest Fwy, Sugar Land Tx, 77479]
⏰ Rollout: 9am Sharp!!
💪 Pace: 10–12 mph average
📏 Distance: 10–14 miles taken in Brazos River Park Sugar Land, TX by @sugarcycles

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a year ago

Some bikes are explained. Others are experienced. Class-leading power. SuperNatural ride quality.

Test ride a Levo today.
@Iamspecialized taken in Sugar Cycles, Inc. by @sugarcycles

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2 days ago

Some bikes are purchased.

Others are dreamed about long before they ever exist.

Every component chosen with purpose. Every detail imagined. Every piece slowly coming together until one day, the bike that lived in someone’s head is finally standing in front of them.

These four Tarmacs are four completely different visions—and we’re incredibly proud that Sugar Cycles got to bring each one to life.

But maybe the coolest part is that our job doesn’t always end when the final bolt is torqued.

Sometimes we get to step back, pick up the camera, and freeze that moment in time.

Before the first ride.
Before the first scratch.
Before thousands of miles and countless stories.

Just the bike. The dream. And the moment it became real.

We don’t just build dream bikes.
Sometimes, we get to capture the very first page of their story.

Built at Sugar Cycles.
Captured forever. 🚲📸i taken in Sugar Cycles, Inc. by @sugarcycles

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12 days ago

The All-New Specialized S-Works Diverge 4
“With our 12r S-Works lay-up, Internal Cable Routing, Future Shock 3.3 and SWAT 4.0, this is the Diverge that truly deserves the S-Works name.”
- Alex Jerome, Road & Gravel Product
Leader at Specialized
Come See Us To Experience The Ultimate Getaway Vehicle
#iamspecialized #Diverge4 taken in Sugar Cycles, Inc. by @sugarcycles

1

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a month ago

Some bikes are built to be ridden. Others are built to become LEGENDS. 🏆

Introducing the new Specialized Legends Collection — a lineup that takes rare and exclusive to another level.

🔥 The Crux — limited and individually numbered to just 55
🔥 The Tarmac — numbered to only 119
🔥 Plus two more incredibly rare builds completing this ultra-exclusive collection.

But it’s not just the numbers that make these bikes special. The attention to detail is unreal — from the one-of-a-kind finishes to the paint-matched components that bring every build together from front to back.

These aren’t bikes you’re going to see everywhere. They’re the kind of machines you see once, remember forever, and wish you grabbed when you had the chance.

Rare. Exclusive. Paint-matched. Legendary.

This collection won’t be around forever.

The only question is…

DO YOU WANT TO BE A LEGEND? 👑🚲🔥

#Specialized #SpecializedBicycles #SpecializedLegends #LegendsCollection #crux5 taken in Sugar Cycles, Inc. by @sugarcycles

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a month ago

@memorialparkcrit Week 2 with a bit of week 1 sprinkled in there 👏🏽👏🏽👏🏽🤌🏽🤜🏽🤛🏽 taken in Sugar Cycles, Inc. by @sugarcycles

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3 months ago

25

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3 months ago

Huge congratulations to @vskinnerjr on his New S-WORKS Tarmac SL9 taken in Sugar Cycles, Inc. by @sugarcycles

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3 months ago

Every new bike has a story.

Not just the one you’ll read about in reviews or experience on your first ride, but the story that starts long before the launch. Years of sketches, prototypes, testing, engineering, marketing, and countless hours from people who are passionate about creating something extraordinary.

When launch day finally arrives, everyone sees the finished product.

We get the privilege of helping tell the story.

There will be no shortage of videos explaining how this bike rides, climbs, descends, and performs. Those are important. But sometimes it’s worth stepping back to appreciate the incredible amount of work that goes into bringing a new bike from an idea to something sitting on the showroom floor.

We’re honored that our Cycling Specialist and Social Media Lead, Most Epic Media gets to scratch that creative itch by capturing these photos and moments behind the scenes. It’s more than taking photos or filming videos—it’s helping bring years of passion and innovation to life through a different lens.

Because great bikes deserve more than a launch.

They deserve a story.

#Specialized #BikeLaunch #BehindTheScenes #MostEpicMedia #SugarCycles RideSpecialized taken in Sugar Cycles, Inc. by @sugarcycles

30

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3 months ago

Meet the All-New Specialized Tarmac
SL9
The S-Works Tarmac SL9 is the fastest road bike ever made, delivering the lowest real-world Time to Finish of any road bike. Lightweight, aerodynamic, ride as one with the bike. When the goal is to cross the line first, no road bike gets you there faster.
Visit us to experience One Bike To Rule Them All
#iamspecialized #tarmacs(9 taken in Sugar Cycles, Inc. by @sugarcycles

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4 months ago

Want to experience the all-new LEVO R for yourself?

We currently have two LEVO R demo bikes available in sizes S2 and S4, ready to hit the trails. If you’ve been curious about what the next generation of e-MTB performance feels like, now is your chance to find out firsthand.

Give us a call at the shop or stop by Sugar Cycles to schedule your demo ride. Whether you’re looking to compare sizes or see what all the buzz is about, we’ll get you set up and rolling.

⚡ LEVO R Demo Bikes Available Now
📍 Sugar Cycles
📞 Call or stop by to reserve your ride taken in Sugar Cycles, Inc. by @sugarcycles

1

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4 months ago

Custom builds are always the best!

#tarmacsl8sworks #roadbike #iamspecialized_road taken in Sugar Cycles, Inc. by @sugarcycles

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4 months ago