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Hawaii Endurance. New York Ambition.
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Maoli™ Collection Expansion. 

Available online now. by @sugi.studios
1
2 months ago
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Maoli Collection Restock & Expansion.

Launching tomorrow. 10AM HST. 4PM ET. 
Sign up for early access with the link in bio. by @sugi.studios
2
3 months ago
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Light as air, smooth to the touch. Our new long sleeve is cut with a fully customized pattern, striking a balance between structure and drape. Debuting in our original Maoli™ camouflage. Suited for warmer months, versatile enough to carry into the shoulder season.

Releases Tuesday August 4th
10AM Honolulu 4PM New York by @sugi.studios
4
3 months ago
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Our new hat reworks the classic baseball cap silhouette in our original Maoli™ camouflage. Finished with side embroidery combining the coordinates of Hawaiʻi and New York, a marker of the places behind the brand. 

Releases Tuesday, August 4th
10AM Honolulu / 4PM New York by @sugi.studios
2
3 months ago
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Maoli Collection Expansion. 

Releases August 4th, 2026

Sign up for notifications and early access with the link in bio. by @sugi.studios
4
3 months ago
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Lāhui hat. Available online. 

sugistudios.store by @sugi.studios
0
5 months ago
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Lāhui Hats Live by @sugi.studios
27
5 months ago
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his & hers. 

Maoli Oversized Hoodie live on website, limited stock available. by @sugi.studios
7
10 months ago
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Our Maoli Oversized Hoodie

Crafted from heavyweight 500 GSM, 100% French terry cotton, this hoodie delivers a substantial, heavy & structured feel. The custom camouflage features native Hawaiian foliage, mainly Koa and ʻŌhiʻa Lehua, layered with grasses, chutes, seeds, and vines, each element intentionally selected to align with the overall creative direction of the pattern.

The name Maoli is drawn from Kanaka Maoli, a term historically used to distinguish Godly manifestations, spiritual deities, and “kinolau” from human beings. This term is shared across the pacific as an identifier of native and aboriginal lineage. The piece was created to shed light on the many uses of the term all the while honoring the many kinolau of Kūka‘ōhi’alaka.

	•	Prewashed custom camouflage
	•	Oversized fit
	•	Enlarged hood
	•	Heavyweight 500 GSM French terry
	•	Embroidered logo on hood & wrist
	•	Metal collar button for a cropped neck fit by @sugi.studios
4
10 months ago
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Maoli Oversized Hoodies Restocked 

Available Now Online by @sugi.studios
2
10 months ago
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Kawailohia’imaikalani Wilson in our Maoli Oversized Hoodie

December 10th 4:00PM HST / 9PM ET

SMS List gets early access by @sugi.studios
2
10 months ago
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behind the lens

December 10th 4:00PM HST / 9:00PMET by @sugi.studios
2
10 months ago
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