Instagram story viewer> @sumibyco> Posts

SUMI by CO | Unique Fashion Styling

@sumibyco

442

followers

201

following

Fashion styling x Creative direction
Refining your style, preserving your essence
In-house designs: @thesumistudios
💌 [email protected]

POSTS STORIES REELS TAGGED

An Intro🤎:
My names are Thelma Chidinma Oyedeji, Creative Director at SUMI and a real life fairy. I style, I design, I write, I sew & upcycle (DIY) cool stuff. Usually, if I styled it, there is a DIY story behind it.

Welcome to SUMI by Chidinma Oyedeji 🤎.
SUMI (須美) - “‘elegant,’ ‘clear,’ ‘refined.’”

In the summer of 2016, I had my first of a few news features in local Massachusetts publications as one stylist within the state to watch. At the time, I was 6 months into owning a style blog and personal styling. I was bright eyed, bushy tailed and gifted.

I was also enrolled in The School of Fashion Design Boston, with the goal of learning about the business of fashion and honing my related talent in design. The program was preparing us for a final collection display at NY fashion week. I was on track to achieving my vision of a multi-functional fashion house.

In 2017, I decided to prioritize getting a Juris Doctorate degree. I began law school, putting an indefinite pin on the progress and connections I’d made in the creative space in the Boston area. My goal was to become a Fashion Intellectual Property Law attorney.

As 2024 wraps up, four years after completing my academic goal, the vision is re-born.

We are SUMI - refined by the years that have passed. The creative in me is pursuing passions concurrently, stepping out in faith and re-embracing my gifts.

After a 7, almost 8 year hiatus, I am overjoyed to be returning to my passion project - spreading Love Like It’s Confetti through style. It is my goal, calling even, to remind others of the beauty in their uniqueness through writing and style. I want to find the diamond within, refine it, and brainwash you into realizing that you were always art. Even if your event is only for a day, we hope the realization lasts a lifetime. At SUMI, it is more than just clothes.

First came LoveLikeItsConfetti in 2016, and now, SUMI by CO. Our goal remains the same - to see the God in others and remind them that it was always there.
We hope you stay awhile. xx

Love,
C.O.

#SUMI #sumibyco #sumistudios #AisleGoWithOyedeji by @sumibyco

247

28

2 years ago

Noto, Italy in the fall was truly the perfect destination for the warm tones of this look. A sneak peek at our beautiful SUMI couple celebrating their wedding welcome ceremony. We can’t wait to share their traditional wedding looks as well as our recap of the creative process.🤎
.
.
.
#sumibyco #destinationwedding #bostondesigner #customdress #bridalstylist taken in Noto, Italy by @sumibyco

74

7

5 days ago

A repost (because Instagram turned off our audio) of this short BTL vlog. You’ve seen the dress. Here’s the brain process behind it🤎
.
.
.
#vlog #newengland #custombridal #designer #stylist by @sumibyco

39

17

5 days ago

Get into the beautiful, beautiful details 🤎

Styling & creative direction - @sumibyco
Designs by - @thesumistudios
Brought to life by - @komeh_swish
Hairstylist - @ladyafrikaxtensions
Makeup artist - @gemsbykem
Photographer - @contentwclau @contentwclaubridal

#weddingdress #bridalinspiration #bridaldesigner #bridalmua

She looked unreal on this day😍. GemsbyKem kept screaming “This is AI.”😂.

Truly a timeless beauty🤎

Sugar, spice, and everything fire. Oh she served us framesss🔥

If you’re not planning to be a SUMI bride (and groom), kindly send in your double spaced, MLA formatted essay on exactly why you’re still sleeping on your slay. This could be you🙉😍

A clean, soft, yet interesting look for the sweetest girl

Goodness, gracious. What a beat😍. Whew!🔥

Way too many unreal photos sent to even begin to choose from. Just insane 🔥😍

A little commotion for the hair too y’all 😍😍😍.
Incredible even to us seeing our SUMI vision come to life so beautifully. We couldn’t have put together better vendors if we tried. Wow ladies 🤎🤎🤎🤎

Our beautiful Helenne🥹🤎🤎🤎. Oh we laughed and laughed and laughed on this day. Our creative director 100% cried seeing her 🤣

We just knew this needed a jumbo bowtie veil to bring it all together. We were right😍😍 (as we usually are 😁)

Okay, interactive caption over. You’ve earned yourself some peace through the swipe🤣. Enjoy the rest of this simple, clean, sweet, soft, look. We love you for watching, sharing, reposting.🤎🤎🤎 by @sumibyco

175

14

3 months ago

Throwback to June😍. Once upon a soft, sweet, whimsical, fairy SUMI bride.🤎

Styling & creative direction - @sumibyco
Designs by - @thesumistudios
Brought to life by - @komeh_swish
Hairstylist - @ladyafrikaxtensions
Makeup artist - @gemsbykem
Photographer - @contentwclau @contentwclaubridal

:
:
.
#bridal #weddingphotography #ny #wedding #newengland by @sumibyco

468

28

3 months ago

Once upon a soft, sweet, whimsical, fairy SUMI bride.🤎

Styling & creative direction - @sumibyco
Designs by - @thesumistudios
Brought to life by - @komeh_swish
Hairstylist - @ladyafrikaxtensions
Makeup artist - @gemsbykem
Photographer - @contentwclau @contentwclaubridal
Content edited by - @ohhh.content
:
:
.
#bridal #boston #ny #wedding #designer by @sumibyco

215

58

3 months ago

Behind The Look: @isiehis23 ‘s “In The Wild” safari themed birthday look.
:
:
:
:
:
:
:
:
:
#bts #vlog #fashionbusiness #massachusetts #bridalexpo by @sumibyco

44

16

3 months ago

Closer details. A dress designed and styled by our team for @isiehis23 ‘s “In the Wild” safari themed birthday. The creative challenge: If IsI’s “In the Wild” theme came alive as a functional mini dress for a cookout party, what would that look like? From our creative director’s mind to sketch paper and production, here’s what “In the Wild” looked like to us. Designed and sewn in 3 weeks. Hand fan DIYd by our team.🤎

Our usual Behind the Look video recapping the creative process coming soon🤎.

Design - @thesumistudios
Styling - @sumibyco
Brought to life by - @labisi.adrian.studio
Handfan - @sumibyco
Makeup by - @gemsbykem
Hair - @scbysherene
.
.
.
.
.
.
.
#birthdaydress #designstudio #couture by @sumibyco

75

21

3 months ago

That birthday girl energy when you look too gewd 😍.

A dress we designed and styled for Isi’s “In the Wild” safari themed birthday cook out. Isi told us she wanted to embody her theme in a short dress, and gave us free rein to make something happen. And we did.🤎

Birthday girl - @isiehis23
Design - @thesumistudios
Styling - @sumibyco
Brought to life by - @labisi.adrian.studio
Makeup by - @gemsbykem
Hair - @scbysherene

.
.
.
.
.
.
.
.
.
.
.
#birthdaygirl #ootd #bostondesigner by @sumibyco

76

21

3 months ago

BARBARA💚
The beautiful, warm, bride who won our SUMI 1 year anniversary experience back in February. We had such a fun time creating magic with the incredibly talented creatives credited below. We all want to wish you an incredibly fulfilling married life, Barbara
———
Bride - @bperfectlyright
Design direction & Styling - @sumibyco
Dress brought to life by - @jegedeofficial_
Hat made by - @yunik.works
Makeup artist - @gemsbykem
Hairstylist - @touchedbythania
Photographer - @contentwclau
Creative direction - @sumibyco by @sumibyco

537

44

4 months ago

One last look at the details 💚
———
Design - @thesumistudios
Styling- @sumibyco
Dress brought to life by - @jegedeofficial_
Hat made by - @yunik works
Makeup artist - @gemsbykem
Hairstylist - @touchedbythania
Photographer - @contentwclau
Creative direction - @sumibyco

#bride #formaldress #newenglandwedding #bostonweddingvendor rhodeislandwedding taken in Massachusetts by @sumibyco

170

21

4 months ago

Barbara in Custom SUMIBYCO

Enjoyed working with this group amazing and talented group of ladies!

Model: @bperfectlyright
Design Direction & Styling: @sumibyco
MUA: @gemsbykem
Hair: @touchedbythania taken in Boston, Massachusetts by @sumibyco

272

22

4 months ago