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@sunjaykohli

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CEO & Founder | @aaamedia.co
Ambassador | @theericapp
Previous: @thenewbmg @warnermusic @ticketmaster @nation_billions

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What can I say? 🤷🏽‍♂️ A truly empowering and inspiring experience to speak in front of hundreds at this TEDx event.

A big thanks and congratulations to all the team of organisers, volunteers and students of @tedxastonuniversity_ for putting on an amazing show and of course the incredible team at @millenniumpoint

Can’t wait to share the full story and talk on @tedx_official official YouTube channel soon enough.

Until then, as always, the mission continues. taken in Birmingham, United Kingdom by @sunjaykohli

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2 years ago

Thank you @musicweekinsta for the Rising Star feature 🙏🏽💫
Happy Independence Day 🇮🇳 by @sunjaykohli

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4 years ago

Received my first plaque today 📀📀📀 KSI certified Gold in the UK. Honoured to work on such a big impactful campaign. These shiny things are just tokens of the mission though. That remains strong 🙏🏽 by @sunjaykohli

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5 years ago

Boys Will Be Boys 🐶 by @sunjaykohli

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5 months ago

Excited to be joining SXSW London for the 2nd year in a row as an official mentor this June!

Looking forward to connecting with the next generation of musicians, producers, business leaders and creatives. See you in Shoreditch

#SXSWLondon

Full mentor programme here:
https://lnkd.in/e_2nXbhB by @sunjaykohli

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6 months ago

I was fortunate enough to be invited by @brits Fringe to run some talks and carousel sessions for young ambitions artists and creatives in Manchester last month.

We had such open, honest dialogue about the state of the industry, what will work and what won’t, with real practical advice. No fluff.

The next wave aren’t just noticing the shifts, they are the shifts.

Thank you to @manchestermusiccity @brightersound 🔥🙏🏽 by @sunjaykohli

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7 months ago

2016

Since we’re all doing this.

Though the pursuit never ends, a lot has passed in a decade. Most prominently and impactful, 2016 my year living in Vietnam came to a close. Music industry work truly started and we got to travel a lot.

1. I landed in Vancouver and an hour later headed into the city to interview @bishopnehruarchives at the @fortunesound club. The interview went up on NUBI. I didn’t make it to the show that night, jet lag.

2. My time working in Vietnam was epic. Here I was on a judging panel providing students feedback on their business projects.

3. This photo was twin in Sapa and was featured on a big Viet photography page, couldn’t find it though

4. This was the view from my 6am shower in the mountains during a 2 day hike. Will never get over this feeling

5. Celebrating Tet holiday with colleagues. Learnt to love fish sauce.. 🐟

6. Nhậu over everything. A gathering sharing drinks, food and life. A fundamental part of Viet culture.

7. Work friends wishing me farewell

8. Final ride 🏍️

9. A stop on HK

10. 🌆

11. 🇳🇱

12. 🇨🇦

13. I had a lot of plans to break into music following my degree. This was my final year flat workspace

14. The legend Ox King and I were still running NUBI and trying to hustle something into fruition @amlak_blac

15. I continued with the artist interviews and reviews. WMG sent us tickets to review the Kano show

16. My mom has always been a big @simplyredofficial fan. I managed to pull a favour and get her press tickets for the show. It felt special to do that. 10 years later I did the same thing on their last tour. This time though they’re on @aaamedia.co books 🙏🏽

17. We worked a lot with artists from Birmingham. Especially @lekkyavenue This was her performing at the legendary but no longer Sunflower Lounge in Brum.

18. Press passes and gig reviews for NUBI continued

19. My journey with Slenky. The speaking events went from uni seminar rooms to Wembley Stadium and most evenly Coventry Arena. @cecrichards

20. Shortly after I met up with @dejadejadejaaa before her gig in Brum to discuss her music and plans 🥂 by @sunjaykohli

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8 months ago

Early Q4 ♐️♐️ by @sunjaykohli

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10 months ago

Q3 🏟️ by @sunjaykohli

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a year ago

Pleasure to deliver an AAA MEDIA | Mastering YouTube For Music Masterclass at Output Belfast Music Conference.

Coming home to Belfast is always great, though this was my first time at Output - filled with incredible talent, artists and creators.

Evolving how they perceive and what they can do & achieve on the platform is why we do these workshops and masterclasses.

More to come.. taken in Belfast by @sunjaykohli

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a year ago

HISTORY IN THE MAKING 👑

UK Music Scene Royalty. Mak 10 bringing together two Grime GOATS @dizzeerascal @iglooceo

@djmakten on a generational run right now 🔥

Honoured for @aaamedia.co to play a part 📥 💻

MAK10 LIVE - DIZZEE & WILEY out now

The whole scene is watching.

🎥 @pierrejermainefilms @linkuptv
📸 @dcexposure by @sunjaykohli

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a year ago

Next month, I’ll be heading back home to Belfast for Output Belfast Music Conference – hosting an AAA MEDIA masterclass on YouTube for Music.

🎬 Mastering YouTube For Music: Make Your Content Stand Out On The World’s Biggest Music Discovery Platform

We’ll be diving into how artists, teams, and labels can unlock real growth, visibility, and revenue from YouTube without chasing trends or burning out.

This isn’t a vague panel. It’s a practical, strategic masterclass made for music people who want to actually level up.

If you’re serious about making YouTube work for your music — I’ll see you there.

⬇️

📍Output Belfast
📅 25th September 2025
🔗 https://lnkd.in/gK36FuXt by @sunjaykohli

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a year ago