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Svetlana Stotskaya

@svest3a

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Marketer / Mentor / Awards Jury Member / Speaker
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In 2026, I served as a marketing coach for Creative LIAisons by LIA - London International Awards. This journey included mentoring emerging creative talent through one-to-one sessions and online coaching at Creative LIAisons. The final step of Creative LIAisons has been an immersive week in Las Vegas, USA alongside LIA judging — a programme designed to develop, educate, nurture and inspire the next generation of creative leaders. After years working with brands, global companies, marketing agencies and startups, mentoring reminded me of something essential: great work still starts with a clear idea and the courage to defend it. taken in London, England by @svest3a
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a day ago
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Autumn shows us how beautiful it is to let things go. — Unknown 🍂 As the leaves turn gold and drift to the ground, nature reminds us that release can be graceful. Letting go of what no longer serves us creates space for growth, clarity, and new beginnings. Yesterday, I delivered the last presentation of a marketing strategy project for a consumer brand. I took the photo in the middle of the day when I was heading to the last meeting in the office as part of the project. These beautiful tree leaves reminded me that meaningful results rarely come immediately; they grow over time when we focus on what truly drives impact. by @svest3a
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2 days ago
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Heineken turned a modern social frustration into a reason to meet up: instead of sending long WhatsApp voice notes, users could forward them to the brand’s bot and receive free beers. Launched in Brazil—where voice-note culture is especially strong—the idea, “Could have been a Heineken,” sparked global conversation across 82 countries, converted 280+ hours of voice notes into 1,086 beer vouchers, and delivered the highest-ever brand power in the launch market. This campaign took the Gold award at London International Awards 2026 in the Ambient & Activation, Use of Mobile and Devices categories. by @svest3a
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4 days ago
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The KitKat Heist — KitKat / @vml_unitedkingdom won the Grand LIA (London International Awards 2026) in Creativity in Media for “The KitKat Heist PR Statement” and “The #kitkat Heist TikTok Filter.” The idea treated media not as a distribution plan, but as part of the creative concept: a playful heist narrative extended through PR, social conversation and a TikTok filter. It demonstrates how modern campaigns win when each channel adds a new layer to the story instead of repeating the same message. taken in London by @svest3a
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7 days ago
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Vaseline Originals — #vaseline / @ogilvysg took the Grand LIA (London International Awards 2026) in Business Transformation. Rather than treating Vaseline as simply an established skincare product, the work repositioned the brand around its original, uncomplicated purpose. In a category where transformation is often reduced to digital tools or new services, this campaign shows how a brand can transform by returning to a clear truth and making it commercially and culturally relevant again. taken in Singapore by @svest3a
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7 days ago
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@levis , @betcparis and @akqa — “Unsponsored” has won the Grand LIA in Ambient & Activation at the London International Awards in Las Vegas, USA. When #fifa2026 ’s clean-stadium rules required #levis branding to be covered, the brand didn’t disappear — it became unmistakable. A white cover over the logo recreated the iconic Levi’s Batwing silhouette, turning a restriction into a global creative statement. The idea then moved beyond the stadium: Levi’s teams across 20 countries and five continents replicated the gesture across its own spaces, proving that the most recognisable brands do not need to say their name to be seen. by @svest3a
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8 days ago
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SKF and NORD, Stockholm — “The Faroe Islands Space Program” has won the LIA Grand Prix in B2B in Las Vegas, USA. A space program that never leaves Earth: the campaign reframed tidal energy as “moon energy,” showing how the Moon’s gravitational pull can be harnessed here on Earth through innovative tidal-energy technology. By turning industrial innovation into a global sustainability story, SKF and NORD proved that B2B can be bold, culturally relevant and genuinely creative — without losing sight of real business impact. A well-deserved recognition for work that makes the invisible visible: engineering, energy transition and imagination, all in one idea. by @svest3a
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8 days ago
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When loyalty wasn’t enough, Wisła Kraków FC turned fans into active participants in the club’s story. ⚽️ Facing relegation, the Polish giants needed more than discounts and loyalty cards. They needed a mechanic that made every supporter feel personally counted — matchday by matchday. The result: the first-ever “fan luck” statistic in sports marketing. Built from the club’s own compliance data, new technology and a deep insight into football fan psychology, it gave every attending supporter a personal, ongoing stake in the club’s fortunes. This campaign won the Grand Prix award at the London International Awards 2026. taken in London, England by @svest3a
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12 days ago
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Comeback City (San Francisco) became a finalist in the Local Campaign category at the 11th Annual Shorty Impact Awards. When the “doom loop” narrative dominated headlines, this campaign chose a different path: make people feel connected to San Francisco again. Created by Portal A with director Joe Talbot (The Last Black Man in San Francisco), the hero film follows a coyote—an increasingly iconic SF symbol—on a cinematic journey through the city’s landmarks, neighbourhoods and local characters. More than 150 social assets, cameos from figures like Stephen Curry and Francis Ford Coppola, and deliberate representation across communities turned a civic message into cultural content that resonated locally and beyond. The strongest local campaigns don’t just promote a place. They give its people a reason to recognise themselves in its future. taken in San Francisco, California by @svest3a
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16 days ago
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This video is part of the #marvelstrikeforce campaign, the winner in the Video Ad category at Shorty Awards 2026. First introduced in the 1960s, the #fantasticfour emerged during a time when optimism, imagination, and futurism shaped popular culture. @scopely has made the campaign to promote this #game . These results reflected the #gaming campaign’s success in driving sustained engagement and renewing connection with both active and returning players. by @svest3a
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22 days ago
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This video is part of the Bronze Honor in the Meme, GIF, & Emojis category at Shorty Awards. It has been made as part of #whotels "Cheeky Text" , a brand campaign toredefine how W Hotels shows up on social by merging #luxurytravel with casual conversation. . . . #seashore #oceanside #oceans #travel_drops by @svest3a
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23 days ago
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This video with @badbunyy.official "Una Más" was part of the @amazonmusic Livestream campaign to build anticipation for Bad Bunny’s Una Más livestream on Amazon Music into a culturally resonant moment that audiences would genuinely want to be part of. The campaign became the Winner in the Multicultural Campaign category at Shorty Awards 2026. by @svest3a
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23 days ago
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