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Sweet William

@sweetwilliamdesigns

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Gifts for the dog obsessed 🐾
Founded by William the Black Lab ❤️
Run by Cooper the Golden Retriever (mostly unsupervised)
London born and bred

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We've had a little work done…

The new Sweet William website is finally live. It's been a long time coming, but we do like to make an entrance!

To celebrate, we're giving you 25% off everything for one week only.

Just enter NEWSITE25 at checkout.

Come and have a nose around. We hope you love it as much as we do. ❤️

www.sweetwilliamdesigns.com

Cannot be used in conjunction with other offers. by @sweetwilliamdesigns

🚇🐾 by @sweetwilliamdesigns

Halloween gifts are generally a fairly terrifying affair. And not always for the intended reasons…

So, if you’d rather give something that doesn’t involve plastic, flashing lights or an alarming amount of orange, may we suggest our Black Cat wool socks?

Unisex, one size fits all and, mercifully, still wearable on 1 November. 🐈‍⬛🖤 by @sweetwilliamdesigns

Olive has asked for a meeting with HR to discuss her current working conditions.

Being wedged between several hundred Boxer mugs has apparently been the final straw.… 🐶❤️ by @sweetwilliamdesigns

We had an idyllic weekend in Wales a few weeks ago. It may have taken us ten hours to drive there from London (yes, TEN!) and I may have provided a running commentary from the back on all the countries we could have travelled to in the same time… but I have to say, it was worth every minute! All was forgotten when we arrived just in time for pizza night…

We stayed in an onsen dome at the incredibly dog-friendly @fforest. Coops and I would highly recommend! ❤️ by @sweetwilliamdesigns

So proud of our little Olive who joined the march on Saturday to abolish animal testing. Her little brother trying to make her smile at the end of the video ❤️. Thank you @savethedogsuk for all the incredible work you’re doing 🙏🏽❤️🐶 by @sweetwilliamdesigns

And that’s a wrap!! Thank you, thank you, thank you to all our wonderful stockists who came to see us over the past few days. We are so grateful for your loyalty and support. We’ve had the best few days catching up with you all, enjoying far too many Deliveroo’s and cups of tea. But best of all how lucky we are to have jobs where we can chat about dogs all day long 🐶❤️ by @sweetwilliamdesigns

We’re keeping everything crossed you won’t unfollow us for mentioning the C word in September….. but blame our lovely buyers who are stocking up now 😍 (some for Christmas 2027 😳)!!

To all our wonderful stockists visiting today we’re on stand M29. The leather armchair is waiting for you if you’re feeling weary ☕️❤️ by @sweetwilliamdesigns

And we’re back!! Looking forward to seeing all our lovely stockists at Top Drawer over the next few days. Sneak preview of our new scarves and Christmas socks 🧣❄️. We’re on stand M29 but just look up and you’ll see our angel boy to guide you to us! ❤️ by @sweetwilliamdesigns

A belated Happy Father’s Day! ❤️

We hope all the dads of both two and four-legged children had a wonderful day.

A huge thank you to everyone who chose Sweet William for their Father’s Day gifts this year. Every order means so much and we truly appreciate each and every one. 🙏🏽

We spent the day with Sweet William’s number one supporter – Gramps! ❤️ A day filled with BBQs, laughter, tennis lessons and plenty of time together. Memories we’ll treasure forever ❤️ by @sweetwilliamdesigns

🐾 Sweet William Mugs, Socks & Keyring Restock! 🐾

Looking for the perfect Father’s Day gift? Our popular Sweet William mugs, socks, and keyrings are back in stock and make a thoughtful present for any dog lover! 🎁

With a wide range of dog breeds available, you’re sure to find one that matches their favourite four-legged friend. And if you can’t resist treating yourself, we won’t blame you! 🐶💚

Shop in-store or browse the full collection on our website.

Be quick – these favourites never stay on the shelves for long! ✨

#FathersDay #DogLovers #GiftIdeas #ShopLocal #SmallBusiness by @sweetwilliamdesigns

⚡️ FLASH SALE ⚡️

Still searching for the perfect Father's Day gift?

Our bestselling Dog Walker, Countryside, Sports and Cat socks are currently 25% off - just £11.96 (usually £15.95).

Whether he's a dog dad, cat dad, golfer, skier or countryside enthusiast, we've got a pair with his name on them.

Use code EARLYBIRD25 at checkout.

Offer ends at midnight tonight. by @sweetwilliamdesigns