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Sweetzels Cookies

@sweetzelscookies

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Philadelphia's Original! Since 1910
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Our story starts with our great grandfather, Rocco Borzillo, who came to America from Benevento, Italy in 1892 and made his way to Norristown in 1903. What began as a small grocery store grew into Borzillo’s Bakery, opening its doors in 1910, filling the block with the smell of fresh Italian bread and pastry. By 1924 (pictured here), that bakery had a whole fleet of trucks delivering loaves across the community. Fifty-five years after opening, in 1965, we acquired the cookie division of Perfect Foods in Lansdale, PA... and a little company called Sweetzels was born, known for a Spiced and Molasses Cookie you could only find in Philadelphia each fall. More than a century later, that cookie, our Spiced Wafer, is still ours to make and for you to love.🍂 🇮🇹 #sweetzels #philadelphiascookie #phillyoriginal #spicedwafers #since1910 by @sweetzelscookies
Halloween’s all wrapped up... Spiced Wafer season is just getting started. 🧡🖤 #sweetzelsspicedwafers #sweetzels #philadelphiascookie #fallcookie #fallrecipes by @sweetzelscookies
Our kind of trick-or-treaters. Happy Halloween from the whole Sweetzels crew. 👻 #sweetzels #philadelphiascookie #phillyoriginal #halloweentreats #bestcookies by @sweetzelscookies
Plot twist: the best treat in the bucket isn’t candy. Mini Ginger Cremes. 🧡🖤 #Sweetzels #MiniGingerCremes #TrickOrTreat #HalloweenTreats #PhillyHalloween by @sweetzelscookies
Snap one in half and that’s the smell of October.🧡 #Sweetzels #SpicedWafers #FallBaking #OctoberVibes #CookieSeason by @sweetzelscookies
The back of our box tells a story worth reading. Long before pumpkin spice had a season, our bakery was blending cinnamon, cloves and blackstrap molasses into a Spiced Wafer that families have reached for every fall for over a hundred years. Pick up a box this season and give the back a look while you’re at it. 🧡🖤 #Sweetzels #SpicedWafers #FallBaking #FallTradition #philadelphiascookie by @sweetzelscookies
Two Philly favorites, one fall flavor. 🍂🍦 We’ve teamed up with @sweetzelscookies , the family-owned brand behind Philly’s iconic Spiced Wafers, to bring you a little taste of nostalgia. Introducing Bassetts 𝙎𝙬𝙚𝙚𝙩𝙯𝙚𝙡𝙨 𝙄𝙘𝙚 𝘾𝙧𝙚𝙖𝙢, made with the warm spices and signature crunch of the Spiced Wafers Philadelphians have loved for generations. A true Philly collaboration, just in time for fall. 🧡 #philly #readingterminalmarket #bassettsicecream #sweetzelsspicedwafers by @sweetzelscookies
Spiced Wafers are here for Fall… go find you box🧡 #sweetzels #philadelphiascookie #spicedwafers #phillyoriginal #sweetzelscookies by @sweetzelscookies
the moment I took a bite of this spiced apple cheesecake, I went into another galaxy 🥵 this cheesecake is the epitome of fall 🍎🍂 super rich vanilla bean cheesecake sitting on a buttery gingersnap crust, all encased in a spiced apple glaze you just can’t get enough of, it is seriously insane. Happy first day of fall 🍁🥧 link in bio for the recipe!! #thehungrycrumb #cheesecake #fallbaking #fallrecipes #dessert by @sweetzelscookies
Found our people. 🎃🧡 Spiced Wafers are stocked and ready. Go grab a box! #sweetzels #sweetzelsspicedwafers #philadelphiascookie #since1910 #fallcookies by @sweetzelscookies
The real school supply list starts with Sweetzels🧡 #sweetzelscookies #backtoschoolsnack #backtoachoolessentials #snack #bestcookie by @sweetzelscookies
Spiced Wafers. Ginger Snaps. Mini Ginger Cremes. Lemon Snaps. Drop your favorite below. 👇 #sweetzels #philadelphiascookie #sweetzelscookies #phillyoriginal #since1910 by @sweetzelscookies

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