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Swipe Right

@swiperightgg

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followers

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We are a global communications agency, dedicated to the games industry.

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Sul sul! This month, @coach launched the first open-access collection in The Sims™ 4, bringing their ready-to-wear line and iconic Tabby and Brooklyn bags in-game.

Our second collaboration with the global fashion house, whose mission is to bring their ethos of self-expression to the gaming community, saw us lead the communications strategy from messaging and media rollout to influencer support and one iconic Plumbob creator kit.

Fashion x gaming is nothing new, but Coach’s approach is unique and authentic, which is why we were thrilled to help them connect with The Sims™ 4 community and to see our story go wide with coverage in Vogue Business, Dazed, The Gamer, and more! by @swiperightgg

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9 months ago

Happy International Women’s Day!

Most of Swipe Right is women, and whilst we try and celebrate how excellent we all are every day, IWD is close to our hearts.

Under a third of the gaming industry’s workforce identify as women – a figure which further falls when considering the representation of minority groups. It’s a concerning gap, especially in light of women making up close to half of all gamers.

As a business, we strive to be the change we wish to see. We prioritise building a diverse team, ensure our hiring practices are inclusive, and work to cultivate a supportive environment. Since 2024 our number of femme-indentifying staff has increased by 53%, and 80% of our leadership positions are held by women.

As we celebrate international women’s day, we wanted to give a huge shoutout to Alice Beesley, Amber Johnson, Amy Albinson, Courtney Raine, Daisy Hearn, Diana Place, Emily Pope, Georgina Vincent, Hope Brindle, Imogen Beckhelling, Isabella Li, Jodie McFadyen, Kirsty Endfield, Lara Althorp, Lauren Crowther, Lily Bunting, Mia Beckhelling, Natalie Bahbout, Priya Ladwa, Rose Sutcliffe, Rosina Endfield, Sara Iqbal, Tori Murray and all the brilliant and talented women who make gaming a fantastic, exciting, and creative industry to work in every single day. We hope to meet many more of you in the years to come!

#internationalwomensday #iwd2025 #womeningaming taken in London, United Kingdom by @swiperightgg

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2 years ago

LARPing, alpacas and a beach = the Swipe Right Summer Offsite ☀️

This year we took over a coastal retreat in Cornwall, with its own alpacas, goats, games rooms and hot tubs, and created a Fallout x Taskmaster inspired experience complete with boiler suits and a bottle cap economy taken in Ta Mill by @swiperightgg

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2 years ago

Bonjour Cannes! We’re thrilled to be at Cannes Lions, supporting Twitch at the Amazon Port. 🎮

We’re looking forward to connecting the biggest media outlets and marketing editors with Twitch to tell the story of gaming and live streaming, and why this is the space to play in if you want to authentically connect with Gen Z.

See you at the Twitch Happy Hour!

#Twitch #CannesLions2024 #AmazonPort taken in Cannes, France by @swiperightgg

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2 years ago

Why is 2024 the year for UK esports?

Swipe Right’s Founder and Director Kirsty Endfield will take to the stage at #ESILondon tomorrow to discuss the influx of major esports tournaments to the UK.

She will be joined by Cam Royal (Head of Esports & Gaming, Quadrant & Veloce), Nelson Garcia (Associate Director, Esports & Live Experience, Ubisoft), Ailsa Buck (Head of Major Events & City Experience, London & Partners), Johanna Byrane (Head of Business Development , Twickenham Stadium).

When: Thursday 13 June, 13:05 - 13:45pm

Where: Main Stage @ BOXPARK Wembley

If you are interested in learning more about the intersection of esports and business, join us this Thursday.

For more info & tickets, please visit: For more info & tickets, please visit: https://esportsinsider.com/events/esi-london

#esports #gaming #education #partners #B2B #networking #event @esportsinsider by @swiperightgg

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2 years ago

🎮We’re hiring for our paid graduate programme 🌟

Are you ready to kickstart your career and gain hands-on experience in a supportive, fast-paced agency environment?

As the gaming and esports industry continues to soar in popularity, we have a fantastic opportunity for a recent graduate to join the team through our paid graduate programme.

At Swipe Right you’ll have the opportunity to:

🔍 Work on real campaigns that make an impact
💡 Learn and grow from experienced professionals in the industry
🤝 Build your media network
📈Understand the responsibilities of an agency career

We’re looking for candidates who:
🎓 Recently finished their degree
🔥 Passionate about gaming and esports
💼 Hungry to learn and contribute

If you’re ready to take the first step towards an exciting career in gaming and esports PR, apply now! To submit your application, visit https://lnkd.in/eSa3dctY

Know someone who would be a perfect fit? Tag them in the comments below!

#gaming #esports #graduateprogramme #graduates #InternshipOpportunity #HiringNow #CareerGrowth #JoinOurTeam #Internship taken in London, United Kingdom by @swiperightgg

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2 years ago

ESI London returns to BOXPARK next week, and we are thrilled to be returning as media partner. ESI London has been running since 2018, and we have never missed an event for good reason:

- Exceptional Networking Opportunities: Engage in a variety of networking activities, from Pop Golf to "An Evening With", ESI London provides the perfect setting to connect with industry leaders and peers.
- Access to Industry Leaders: Next week’s event will feature leading industry figures from Team Vitality, Ubisoft, EA, and more.
- Thought Provoking Discussions: Participate in panels covering crucial topics such as the evolution of sponsorship strategies, the impact of esports education, and the future of live streaming, with insights from some of the best in the business.

Press accreditation is still open. Please let us know if you’d like to join.

For more info & tickets, please visit: https://esportsinsider.com/events/esi-london

#esports #gaming #education #partners #B2B #networking #event @esportsinsider by @swiperightgg

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2 years ago

MCV Rizz (this is our shameless plug for votes) 👀 taken in London, United Kingdom by @swiperightgg

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2 years ago

Looking for your next role? We’ve got open positions across the Account Manager and Senior Account Manager levels!

Come join our incredible team and get to work with top brands across video games and esports. Get in touch by emailing your cv to hello@swiperight.gg 🎮 taken in London, United Kingdom by @swiperightgg

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3 years ago

💡The development and evolution of esports is unstoppable.

Last week we spent time with UK industry leaders at #ESINextGen Oxford and took home three key insights:

- Grassroots and collegiate esports is having a renaissance - we’re seeing more structure and educational opportunities that were missed previously
- Teaching resilience to support well-being is the next step in mental health support in esports
- VR, AR and AI will be the future of esports engagement

Next on the events calendar will be ESI London on 13th June, where we will continue to hear how the future of esports will be shaped.

#esports #gaming #education #partners #B2B #networking #event by @swiperightgg

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3 years ago

One day International Women’s Day wont need to exist!

But until then we will strive for parity across the gaming and esports industry. Creating a platform for women is what Swipe Right is all about and we are fortunate enough to have found some of the best PRs in the business.

We have been growing rapidly with diversity at the core of our recruitment strategy so our 30+ team continues to be predominantly women.

Thank you to all of the amazing women on our team for making us better, more inclusive and leading the way for women in gaming and leadership! ♀💖♀

#esports #gaming #IWD #talent #womeningaming #womeninesports #IWD2024 #WomensDay #internationalwomensday taken in London, United Kingdom by @swiperightgg

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3 years ago

This Thursday, @adamjzjones will take to the stage to discuss 'Why brands should tap into collegiate esports' at #ESINextGen Oxford, touching upon the value of grassroots connections for brands, how to build an authentic voice with the gaming community, and the ways in for brands navigating the complicated network of collegiate esports.

He will be joined by Alex Coulson (NSE), Stuart Walker (Intel), and Steven English (Williams Esports).

If you are interested in the intersection of esports, brands and education join us this Wednesday and Thursday.

https://esportsinsider.com/events/esi-next-gen-2024-oxford

#esports #events #gaming #education #esportsinsider #B2B #networking #esportsindustry @esportsinsider by @swiperightgg

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3 years ago