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Ads | Automations | Personal Branding

@systembyshazib

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Use these 5 static ads examples to print money. by @systembyshazib

Dentists: a $20 lead can turn into a $200 first visit.

Here’s an example:

You spend $1,000 on dental ads.
50 people inquire.
10 book.
5 show up.

That’s $20 per enquiry but $200 in ad spend for each person who actually visits your clinic.

Before increasing your dental marketing budget, check where people drop off.

Are they asking for a service you don’t offer? Is insurance a concern? Are the available times a poor fit?

Track inquiries, booked appointments and attended visits separately. If you offer dental implants, Invisalign or cosmetic dentistry, check each service on its own too. One total can hide a struggling campaign.

This applies whether you run Google Ads or Facebook and Instagram ads for your dental practice.

Save this for your next marketing review.

Want help turning more of your dental leads into booked appointments? DM me “CHECK”.

#DentalMarketing #DentalPracticeOwner #DentalLeadGeneration #DentalImplantMarketing #CosmeticDentistryMarketing by @systembyshazib

Staring at a blank creative brief again? Open your customer reviews. People have been leaving you homework.

Look for what annoyed them, what they tried before, and what finally helped. Those details can give your ecommerce ads a much better starting point than another “premium quality” headline. by @systembyshazib

“Why should I buy this?” and “Do I even need this?” need two very different ads.

Before writing your next Meta ad script, think about what the customer already knows. A discount code has a tough job when they haven’t figured out why they need the product yet. by @systembyshazib

You’ve got 20 product features and someone scrolling while their pasta boils.

Pick one problem. Show how your product helps. Give them a clear next step.

For your next video ad, read the script out loud before filming. You’ll hear which bits sound like a person and which bits sound like packaging. by @systembyshazib

Meta ads checklist, because “let’s just increase the budget” has had enough chances.

Before spending more, check your tracking, online store, ad creatives and checkout. Sometimes the campaign needs work. Sometimes buying from your website feels like applying for a visa.

Ecommerce owners, keep this handy for your next campaign review. by @systembyshazib

Making a new ad shouldn’t mean starting from a blank page every time.

HOOK → MAIN MESSAGE → CALL TO ACTION.

Then mix the pieces that fit together.

Here’s how 👇

> > 1. WRITE DIFFERENT OPENING LINES

The hook gives someone a reason to stop scrolling.

Try different angles:
• A question customers keep asking.
• A mistake they want to avoid.
• A result they want.
• An objection stopping them.

For the same offer, you could test:
“Before you buy [product], check this.”
“Here’s how [product] works.”
“What makes this different from [alternative]?”

Find inspiration in your past ads, comments, useful organic posts, and Meta Ad Library.

An ad being active doesn’t prove it’s a winner. Borrow the structure, then write your own message.

> > 2. BUILD 3–5 MAIN MESSAGES

This is where you explain why someone should care.

You could:
• Show the product working.
• Answer a common question.
• Share a real customer story.
• Explain the offer.
• Demonstrate it without being on camera.

Keep each version focused on one clear point.

> > 3. WRITE 1–3 NEXT STEPS

Tell people what to do and what happens after.

“Tap Learn More to see the options and prices.”

“Request a demo to see how it works.”

Use the next step that matches your offer. Don’t send someone on a treasure hunt.

> > 4. FILM THE PIECES SEPARATELY

Record your hooks, main messages, and endings in one session.

Then combine them—but only when the message flows.

A hook about price needs a video that answers the price question.

> > 5. START WITH A SMALL TEST

5 hooks × 3 main messages × 2 endings = 30 possible combinations.

That’s 30 options, not 30 ads you must launch tomorrow. Your budget has feelings too. 😅

Start with a manageable batch. Track sales or qualified inquiries alongside clicks and views.

Use what you learn to build the next batch.

Save this for your next filming day. Follow for practical ad creative, copywriting, and Meta ads ideas. by @systembyshazib

You’ve got the dentist, the camera, and roughly 10 minutes before the next patient.

What do you actually say? 😅

Here’s a 6-part script for a dental practice’s video ad.

Let’s use a new patient visit as the example 👇

>> 1. GIVE THEM A REASON TO WATCH

“Looking for a dental practice in [City]? Here’s how your first visit works.”

One audience. One clear topic. Save the full treatment menu for your website.

>> 2. MAKE THE OFFER CLEAR

“Your first visit includes [actual services] for [actual fee]. We’ll explain your options before you decide on treatment.”

Reduce uncertainty with clear details. You don’t need a “perfect smile guaranteed” promise.

>> 3. HELP THEM SEE IF IT FITS

“We offer [real appointment hours], and your first visit starts with a chat about your questions and goals.”

Choose details that matter to the patients you want to reach.

Then show proof: a short clip of the dentist explaining a sample plan is more useful than simply saying “We care.”

>> 4. GIVE ONE NEXT STEP

“Tap below to request your first visit.”

Keep it simple. Don’t ask them to call, DM, follow, and solve a riddle.

>> 5. REMOVE ONE LAST WORRY

“The first-visit fee is shown on the page, so you can check what’s included before requesting a time.”

Use reassurance that reflects your actual process. Clear costs, clear steps, and room to ask questions.

>> 6. REPEAT THE SAME NEXT STEP

“Tap ‘Learn More’ to see the visit details and request a time.”

Match your words to the button and page people will actually see.

IF THEY’VE NEVER HEARD OF YOU:

Add one short introduction before the final reassurance:

“I’m Dr. [Name]. At [Practice], we [one specific thing your team actually does].”

Skip the life story. They can meet your childhood hamster another day.

Read the script aloud and time it. Aim for around 60 seconds without rushing.

Dental practice owners: use this as a starting point for your Meta ads, then test different opening lines.

Track real inquiries and booked appointments alongside views.

Save this for your next filming day. Follow Shazib for simple dental marketing and Facebook ad ideas. by @systembyshazib

“I never filled out a form.”

Not the opening line your dental team hoped for. 🫠

If this keeps happening with your Meta ads, check where your ads are showing.

Placements are the places your ads appear. Changing them is a test—not a magic “better patients” button.

Here’s where to look, if these controls are available in your account 👇

>> Open Meta Ads Manager.

>> Go to Advertising Settings.

>> Find Account Controls → Placement Controls.

>> Turn on “My business can only advertise on specific placements.”

>> Review Audience Network placements, including Native, Banner and Interstitial, and Rewarded Videos, plus Facebook Marketplace.

>> If your results support excluding a placement, uncheck it → Review Changes → Save.

Important: these are account-level controls. Check which campaigns the change will affect before saving.

Don’t switch everything off just because one lead forgot your name.

First, check whether those placements actually received spend and produced inquiries. An unused placement isn’t causing your problem.

Also, open your own lead form.

Does it clearly say which dental practice will contact them and why?

“See pricing” followed by an unexpected booking call can leave someone confused.

After your test, compare:

>> People who remember their inquiry.
>> People who book.
>> Cost per booked appointment.

Keep your offer and follow-up consistent so the comparison is useful.

Dental practice owners: better dental lead generation starts with checking the whole journey from Facebook ad to patient follow-up.

Save this for your next ad review. Your front desk has enough mysteries already. by @systembyshazib

“I tried Meta ads. They didn’t work.”

Fair. But before we fire Facebook, let’s check what happened after “Publish.” 👀

For a dental practice, I’d check these five things:

1. WHAT WERE WE OFFERING?

“Book now” is a button, not a reason.

Pick one service. Explain what the first visit includes, what it costs, and what happens next.

2. COULD THESE PEOPLE ACTUALLY VISIT?

Check where your inquiries come from.

Someone three states away might love your Reel. That’s quite a commute for a cleaning.

3. DID THE AD ANSWER A REAL QUESTION?

Try “What happens at an implant consultation?” instead of another “We offer implants” graphic.

Give people something useful before asking for their details.

4. WHERE DID THE CLICK GO?

If your Invisalign ad lands on a page with 14 services, you’ve given someone homework.

Match the page to the ad. Make the next step clear. Test it on your phone.

5. WHAT HAPPENED TO THE INQUIRY?

Did they expect a call?
Did someone reply?
Could they find a time that worked?

A form submission isn’t a booked appointment. Someone still needs to help them take that step.

Then track:
Inquiries → bookings → visits attended.

That helps you see what needs fixing before you spend more.

Dental practice owners: useful dental marketing connects your Meta ads, landing page, and patient follow-up.

Clicks don’t sit in dental chairs.

Save this for your next ad review. by @systembyshazib

One Reel. One “Book now” button. Fingers crossed.

If that’s your dental ad strategy, here’s a useful test 👇

I’d take ONE service and ONE clear offer, then build THREE different ads.

Let’s use a dental implant consultation.

1. THE “WHAT HAPPENS?” AD

Show the dentist explaining the first visit.

What will you discuss?
What does the visit include?
What does it cost?

Opening line:
“Here’s what happens at an implant consultation.”

2. THE “WHO WILL I MEET?” AD

Introduce the dentist and show how they explain options.

Opening line:
“Before we suggest treatment, here’s what we want to understand.”

Use your real process. Let people hear how you talk.

3. THE “WHAT AM I BOOKING?” AD

Make a simple image with the consultation details, actual fee, location, and next step.

No tiny writing that needs a dental microscope.

THEN KEEP THE TEST SIMPLE.

Use the same offer and booking page so you can compare the messages more clearly.

Choose a budget that can support the test. You don’t need a campaign for every idea.

NEXT, TEST THE BOOKING ROUTE.

An instant form, website, and call are different ways to contact you—not just different button labels.

Compare routes in a separate test, with the same offer and a consistent follow-up process.

CHECK WHAT HAPPENS AFTER THE CLICK.

→ Did the person actually want the service?
→ Did they book?
→ Did they attend?
→ What did each attended visit cost in ad spend?

Clicks and watch time are useful clues. They don’t tell you whether someone became a patient.

Dental practice owners: give your Meta ads different messages to test, then judge them by what happens next.

Save this for your next Facebook ads review. Follow for practical dental marketing and lead generation ideas. by @systembyshazib

Dentists: a new ad shouldn’t be a new guessing game.

Pick one service, test a few clear messages, and track which leads become booked appointments.

Your budget should shape the test, not a fixed number of ads or a magic spending split.

Save this Meta ads plan for your next campaign. Follow Shazib for simple dental marketing and dental lead generation tips for practice owners. by @systembyshazib