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1easontang

@1easontang

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We’re so grateful for this recognition from TIME, and excited to see what you do with Mark II.
#timebestinventions #tech #reading

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When in China…
#edit #cinematic

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What it was like making our Father’s Day commercial 🎬
#filmproduction #fathers #day #thinkwithmark

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Turning an AI bookmark into a cultural object.

For @thinkwithmark ’s May launch across Los Angeles and New York, WHAT NOW STUDIOS helped place the product inside the world it was made for:
readers, writers, creators, publishers, and people shaping the future of reading culture.

From audience strategy and creator relations to creative partnerships, event production, and launch momentum, the goal was not just to explain the product - but to let people experience why it matters.

Analog feeling. Digital memory.
A smarter way to leave a mark.

[WORK] MARK
May 2026 · Los Angeles / New York

#reading #productlaunch #creativetech

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Here’s to our fathers, and all the stories we share with them. From Mark, with love.
Pre-orders open now ❤️

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BTS from Stories We Share for @thinkwithmark 📖
So so proud of this team for pulling everything together incredibly fast, and working across a language barrier with my broken Chinese.
Stay tuned for more!

📷: @ianpression

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Mark is a smart bookmark for ideas worth keeping.

The traditional ways of engaging with what we read - writing quotes down, snapping a photo, opening the notes app - take you out of your book and into something else.
We made Mark to protect your reading. Highlight a quote, whisper an idea, and Mark saves it, without breaking your reading flow. Everything you keep lives in the Mark app, ready when you want to come back.

Pre-orders open now, shipping Fall 2026. Link in bio.

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For Ideas Worth Keeping.
A launch film for @thinkwithmark
Shot on Fujifilm GFX Eterna 55 and Lensworks X65 Large Format Primes

⭐️ Written and Directed by @arloshibe
Produced by @ceceish @katieyoun_
Associate Producer @sea_gira
Line Producer @kate.shiau
Assistant Director @photowater12

Lead Firefighter - @skylargaertner
Elderly Woman - @clairemontgomery123
Firefighter 1 - Cody Williams
Firefighter 2 - @gbautistaofficial
Firefighter 3 - @rosstownacademy
Firefighter 4 - @zain__17

Cinematography by @e30rp
1st AC @jeremiahchoww
2nd AC @rich.song_
Steadicam @steadi_donny
Gaffer @luis_peaks
Key Grip @backlotbandit
Swing @ewan.film

Production Designer @skydooooo
Art Director @sydneyvena
Set Decorator @joshuachoii
Set Decorator @thatkidfromup11
Set Decorator @jj_c_06

Costume Designer @sophiegow
Hair Makeup @caycijean

Boom Operator @chloelimjy

Editor @tammypremchan
Composer @_myles_anderson
Sound Designer @karthik_davuluri
Colorist @christopherrmedina
VFX @throughthelensoflogan

PA and BTS by @longtruong.jpg

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Media itself is under attack.

AI is making it nearly impossible to tell, at a glance, what is authentic, human, and what isn’t. It is more important, now than ever, that we preserve the things that are still unmistakably human - our physical media.

That’s what Mark is for.

Pre-orders open now, shipping Fall ‘26.

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dinner with Nexus x J.P. Morgan Startup Banking 🥂

last week, Nexus brought together 20 UCLA x USC founders building consumer tech companies over a beautiful dinner at Si! Mon.

from @genicfilm to @mark.engineering to @eatbuffs, @messageswrapped, @autoinvent_ … the list goes on and on.

put great people together in a room, and the rest takes care of itself.

building something cool? we’d love to meet you! stay tuned for the next ✨

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