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New work for the @melbjazzfestival.

Australia’s largest festival of its kind, the Melbourne International Jazz Festival brings 10 days of world-class performances to the city each year — 130+ shows, 550 artists, and 60,000 people filling concert halls and spilling into the streets.

Jazz is built on improvisation — but improvisation only works when there’s something to push against. We took that tension as our starting point.

The MIJF typographic system runs on an invisible structure. A set of unseen lines holds each layout together — not a rigid stave, but a quiet rhythm beneath the surface that the type plays against. Letters lift, slide, stretch and pause. Words swing, syncopate and improvise across the page — never random, always in time. The framework keeps the beat; the typography brings the solo.

The visual language (built by @3d2d.studio) pairs polished metallics with deep, luxe velvets — two materials in conversation. The metallics nod to the instruments themselves: the gleam of a saxophone bell, the brushed shine of a cymbal, the warm reflection of a trumpet under stage light. The velvets carry the room: theatre curtains, upholstered booths, the soft acoustics of a venue settling in before the show.

Together they capture the full experience of jazz — the performance and the place, the instrument and the audience, the spark and the setting. Imagery you can almost hear, and almost reach out and touch.

— Full case study on our website, link in bio
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