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Every great facility tells a story. Hendrick Motorsports built theirs into the walls. 🏁

Inside the new Atrium Health Motorsports Athletic Center, nearly every space contains a design detail that reflects the organization’s legacy, championships, people or culture.
From racetrack silhouettes representing dominant venues, to recruiting walls honoring the collegiate programs that developed today’s pit crew athletes, the building is filled with subtle reminders of what Hendrick Motorsports stands for.

Take a closer look inside Hendrick Motorsports’ new Atrium Health Motorsports Athletic Center at the link in @sportsdissected’s bio.

#HendrickMotorsports #NASCAR #SportsFacilities

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🏁 How many of these iconic motorsports tracks can you name?

We put Jeff Gordon to the test inside Hendrick Motorsports’ Athletic Center, and let’s just say...he came pretty close. 👀
See how many you can identify before he does.

Watch our full “Royal Key” facility tour of Hendrick Motorsports’ Athletic Center at the link in @sportsdissected’s bio.

#HendrickMotorsports #JeffGordon #NASCAR

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They’ve redefined what athlete performance looks like in motorsports. 🏎️ Here’s a look inside Hendrick Motorsports’ new Atrium Health Motorsports Athletic Center, where strength & conditioning, recovery, sports science and pit crew performance come together under one roof.

Full “Royal Key” facility tour now live at the link in @sportsdissected’s bio.

Branded by @49__degrees.
#SportsDissected #HendrickMotorsports #RoyalKey

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Coming Tomorrow. 🏁 Jeff Gordon and Hendrick Motorsports’ performance team take us behind the scenes inside the athletic center helping prepare one of NASCAR’s most successful organizations.

From strength & conditioning to recovery and sports performance, get an inside look at the facility supporting the athletes behind the pit wall.

Subscribe to @sportsdissected on YouTube and turn on notifications so you don’t miss tomorrow’s premiere.

Branded by @49__degrees.
#HendrickMotorsports #NASCAR #JeffGordon

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A new era for student-athlete performance, wellness, and connection.

With today's official ribbon cutting on the Thomas A. Fanning Student-Athlete Performance Center at Georgia Institute of Technology (@georgiatech), the new 100,000 SF facility brings together strength and conditioning, sports medicine, nutrition, sports analytics, and football operations within a unified, high-performance environment designed to support the holistic student-athlete experience.

Located at the northeast corner of Bobby Dodd Stadium, the new facility provides an indoor/outdoor space on gameday as well as unmatched views of the Midtown skyline year-round. Sustainable strategies, including Cross Laminated Timber on the 4th floor and the re-use of steel members from the north end zone, further reflect a design approach focused on resilience, well-being, and long-term impact.

Go Jackets!

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All weight rooms are built to train, but this one is a bit different in various ways. 🏋️‍♂️

Inside Georgia Bulldogs football, the three-story weight room is an environment engineered to reinforce performance, one-of-one identity and efficiency at every level.

Watch the full breakdown at the link in @sportsdissected’s bio.

Architecture: @hoknetwork
Experiential Design: @49__degrees

#GeorgiaFootball #CollegeFootball #SportsDissected

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The best venues in sports are built with the fan experience in mind. This is a look at the firms doing that work at the highest level. #defineyourexcellence

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Got a chance to walk through one of the most unique college football facilities we’ve ever been inside at @sportsdissected 😮‍💨

Cincinnati Bearcats Football’s $134M facility has been dubbed the “Sydney Opera House” of college football facilities. Hard to compare it to anything else we’ve featured. Peep the full “Royal Key” tour + documentation - live now on YouTube. Link in @sportsdissected’s bio 🏟️

s/o to @49__degrees for this one 👏

📸 @ngrovesjr

#SportsArchitecture #CollegeFootball #FacilityDesign

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Cincinnati didn’t just enter the Big 12. They built for it.

“Sheakley Standard” is a four-part Sports Dissected limited series documenting how the Cincinnati Bearcats Football elevated its program through the Sheakley Indoor Practice Facility and Athletics Performance Center aka the “Opera House” of college football facilities.

$134M. One unified ecosystem. Chapter I drops April 7.
Watch exclusively on YouTube (link in @sportsdissected’s bio).

#SportsDissected #CincinnatiFootball #Big12Football #CollegeFootballFacilities #RoyalKey

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Baseball is back! ⚾️ It’s Opening Day and tonight the San Francisco Giants play the NY Yankees.
For our work with the Giants, the goal was simple: put the fans at the center of the story. By weaving the team’s rich history with a modern design lens, we helped create a retail space that feels as dynamic as the game itself - where community, legacy, and team pride all come together.
Here’s to a new season of baseball! Go Giants!

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Texas Tech’s $240M football facility transformation couldn’t be told in one video — so we documented it as a campaign.
Through the “Contiguous & Continuous” series, we captured the full story across four episodes that showcased design, operations, game day and daily life inside the facility.

Together, they tell the story of one of the most ambitious facility transformations in college football. Explore the full series at the link in @sportsdissected’s bio.

Documented in collaboration with @49__degrees and @riddellsports. Distributed by @bleacherreport.
#TexasTechFootball #SportsDissected #RoyalKey #CollegeFootballFacilities

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Quick question — have you ever seen those insane custom locker rooms and training facilities built for major college and pro teams?

The kind that make you walk in and go holy sht*. We just talked with the company that builds them.

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