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Memories from Opening Riyadh Season 2025 with @555.live ❤️✌🏻

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What stays with you one year later? 🤍

Exactly one year ago, Deepak and his family invited us to celebrate Navratri with them here in Dubai, and looking back at the footage today brought the whole evening back to me.

I took Joeri with me, a dear family friend and part of the @555.live team, because I knew it would take him completely outside his usual world. And that was exactly the beauty of it. We stepped into another culture, another tradition, another atmosphere, and simply allowed ourselves to experience it fully: the colours, the music, the dancing, the warmth and, above all, the people.

One year later, I still smile watching these videos.

And it touches on something I deeply appreciate about living in Dubai and the UAE. In my own experience, people here are incredibly generous in sharing their culture, traditions and heritage. You are welcomed into moments that are deeply meaningful to them, and when that invitation comes with genuine openness, it creates a kind of connection that stays with you.

I never take those invitations for granted. I genuinely feel extremely lucky to be welcomed into these occasions, to learn, to experience, to ask questions, to dance, to laugh and to understand another culture from the inside rather than from a distance.

Deepak, thank you again to you and your family for making us feel so welcome that evening🙏🏻 What a beautiful memory and one I still enjoy one year later.

This is one of the things I love most about living here: different worlds do not have to remain separate when people are willing to open the door to one another❤️

#Dubai #UAE #Navratri #CulturalConnection #555LiveExperience

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Happiness. Culture. Leadership. Impact.

Meet Cindy Van pollaert (@vanpollaert ), 𝐇𝐚𝐩𝐩𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫, PR & Opportunities Manager at @555.live Experience, as she shares her journey, insights, and passion for creating meaningful experiences and positive cultural impact.

Honored with the GCC Happiness & Cultural Leadership Excellence Award 2026, celebrating her dedication to fostering happiness, connection, and leadership through impactful experiences.

Watch the interview to discover Cindy’s perspective on happiness, culture, leadership, and creating experiences that truly make a difference.

#CindyVanPollaert #555LiveExperience #IconexAwards #ThePrimeToday #HappinessLeadership #CulturalLeadership #GCCLeaders #LeadershipExcellence #LiveExperience #BusinessLeadership #AwardWinner #GlobalLeaders #PositiveImpact

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What a day in Riyadh🇸🇦💚

I honestly did not really know what to expect from the @saudieventshow but it turned into such a good day for the Happiness Manager of @555.live 😉 with so many familiar faces, new people, conversations that continued from before and new ones that started very naturally along the way.

I had so many interesting talks throughout the day and somehow also ended up recording two podcasts with @dxblive which was such a nice surprise. One of them was together with my Saudi friend @nouf_almulaik and Laura about @min_alqalb_by_chm , which made it even more special, and I already can’t wait to share both once they are released🎙️

Curiosity and connection are not things I switch on for an event or for business. They are simply part of how I live, every single day, in both my personal and professional life. I genuinely love meeting people, asking questions, listening, understanding different perspectives and seeing where a conversation can lead.

Living and working in this region makes that way of life even more enriching, because there is so much movement, ambition, culture, openness and so many people with stories, ideas and plans worth discovering.

I’m leaving Riyadh completely energized, very motivated and with quite a few conversations I am genuinely looking forward to continuing🇸🇦🤍

Going back home to Dubai now for another exiting event to come this week🙌🏻😉

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Why does the Belgian Economic Mission to Saudi Arabia in November feel so personal to me? 🇧🇪🇸🇦

Because a few years ago, I was telling my colleagues in the Flemish Parliament that I was leaving for the Middle East.

This November, they are coming here into a region that has become such an important part of my professional world. That full-circle feeling means a lot.

For @555.live , Saudi Arabia is far from new territory. We have been working in the Kingdom for the past five years, building relationships, experience and memorable live productions.

I’m also really looking forward to Belgian and international press getting the chance to experience Saudi Arabia firsthand beyond assumptions, through its people, ambition and hospitality.

A big appreciation to everyone already working behind the scenes to make this mission happen. “Team no sleep 😉”

Want to see what 555 has been creating in Saudi Arabia, or explore what we could create together?

خلّينا نشرب قهوة مع بعض ☕️

#BelgianEconomicMission #SaudiArabia #Riyadh #555GlobalLiveExperience #BelgiumSaudiArabia

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✨ 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐚𝐭 𝐆𝐥𝐨𝐛𝐚𝐥 𝐈𝐜𝐨𝐧𝐬 𝐨𝐟 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝟐𝟎𝟐𝟔!

We proudly honor @vanpollaert, Happiness Manager – PR – Opportunities Manager, with the GCC Happiness & Cultural Leadership Excellence Award 2026. 🏆

Her dedication to fostering happiness, culture, and meaningful leadership reflects the true spirit of excellence and inspires a brighter future. 🌟

Recognizing Vision. Celebrating Leadership. Inspiring Excellence.

#GlobalIconsOfExcellence2026 #CindyVanPollaert #IconexAwards #LeadershipExcellence #CulturalLeadership #HappinessLeadership #GCCExcellence #WomenInLeadership #InspiringExcellence #Awards2026

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Summer Dump: Part 2 🎧

There’s so much more to a gig than the time spent behind the decks. It’s the nerves and excitement right before walking on stage, plans changing at the last minute because the rain suddenly has other ideas, the crazy moments with my friends backstage and, of course, me bringing out my questionable dance moves again. 😂

One of my favourite feelings will always be the appreciation I receive during my sets. Especially when the crowd realises I’m playing my final track and clearly isn’t ready for it to end. That kind of energy never gets old.

From sharing line-ups with incredible artists I’ve looked up to for years, to someone asking me to sign their chest… it all still feels a little surreal. Apparently, this is my life now. 😂

All of these moments.. the big ones, the chaotic ones and everything in between, are what made this summer unforgettable. Still can’t believe I get to share these stages, feel this energy and call this my job.
Forever grateful. 🤍

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The greatest reward is a smile you’ll never forget❤️

Last weekend at the Formula 1 Belgian Grand Prix in Spa, the wonderful team from Sky Sport Germany followed me during the Happiness Program and featured me as one of their Hidden Heroes.

Five years ago, I came up with the idea of the Happiness Program because I truly believe that genuine superfans who cannot afford expensive tickets deserve exceptional experiences too.

This year, just as they have done in previous years, Spa Grand Prix entrusted me with one simple but meaningful mission: make the fans happy. Every year, I feel grateful for that trust.

From Happiness upgrades in the grandstands and VIP paddock tours to meet & greets, dream moments and unforgettable surprises, every experience has one purpose: creating memories that last a lifetime.

Being recognised by Sky Sport Germany was a wonderful surprise, but the greatest reward will always be hearing someone say, “I’ll never forget this for the rest of my life.”

Every smile I receive is one I will never forget.

Thank you to Spa Grand Prix for believing in the Happiness Program year after year, to Formula 1, the teams, our partners, my colleagues at 555 Global Live Experience, our volunteers, and everyone behind the scenes who helps make these moments possible.

And thank you to Sandra Baumgartner and the entire Sky Sport Germany team for sharing our story❤️

#HappinessProgram #Formula1 #BelgianGP #SpaGrandPrix #HiddenHeroes

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These smiles don’t lie 😉

Pure happiness in Spa! ❤️🏁🏎️

#SpaHappiness @spagrandprix @f1 #HappinessProgram

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F1 Belgium 2026 was amazing 😱 During 3 days, I played several sets on the Ceremony stage and the Mainstage. On Friday I played the closing set on the mainstage, where Amber Broos and Lost Frequencies closed that stage the other days 😱 So many thanks to @555.live and @pactagency for giving me this opportunity. And so many love to the whole crew, who was very caring.
See you all next year ❤️❤️
#uwfeestleverancier #feesjebouweeeuuuh #f1

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Weekend aan 280 km/uur. It’s a wrap! 🏁🏎️

Pictures by @phillekes & @scuderiaferrari

Thx to everyone at @555.live @spagrandprix @f1 @pactagency @thinkaheadinc

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It was a lovely weekend once again! 🏁
Cheers to the whole team 🥂🥂

@marcvansintruyen
@vanpollaert
@the_live_expert
@edwardelzinga_
@fraukewille
@b.jri
@arproductionsbv
@howitis.antwerp
@tdevos_
@robbevanhool
@robbe.vanhoudt
@sanderprovost
@phillekes
@hannesvermost
@mxnzosxl
& all the rest!

Video by @benjamin__gelder

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