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Danny McCormick

@_dannymccormick

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One of a few animations me and @_dannymccormick cooked up to celebrate the launch of the new @nideckersnowboards Tape Deck. If you fancy one get on it soon as they’re selling out fast! So very proud of m’boy Danny for the graphic, and the shape by @antoine.floquet has to be one of the funnest to ride out there ☺️

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The @nideckersnowboards Winter 27 Guide is here! Second winter that we’ve gone all out on the paper and finish, the thing is a beast.

Full of editorial stories from last winter as well as product, I hope it does justice to the work the whole crew puts in.

Go hassle your nearest snowboard shop for one!

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Happy Autumn Equinox 🍁🍂
 Today marks 3 years of working on great projects, great people, great energy and, getting to spend our days making things we actually love - creative for Out There!

We have got a bit of that September back-to-school energy. Fresh projects, fresh ideas and, naturally, a fresh new pencil case. ✏️  Today is the Autumn Equinox, so we’re celebrating a little balance. Day and night. Light and dark. Risk and reward. Work and play. You get the idea.  
We’re getting cosy, leaning into a new season and feeling pretty excited about what’s coming next 
Got something you want to get Out There? Get in touch!

equinoxcreative.co
💌sophie@equinoxcreative.co

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Last post I promise 🥹

Thank you SO SO much to @neilthomasdouglas for capturing our joy so seamlessly. The day was such a fantastic blur and Neil captured every moment we never want to forget 🖤 so many guests commented on what a fun presence he was, so thank you for matching our vibe perfectly!

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Having fun, trying new things, working hard, training hard, eating good food & in love with everyone I know wbu? 💖

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Where do I even start? The best day with all the best people. Can we do this every year?

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We design creative for OUT THERE.🌲
Now our website does too. 🥳

We’ve rebuilt our online home to feel more like the creative team we are today.

A place to explore our work, our thinking, and the brands we’re proud to partner with. Creative shaped by the outdoors, inspired by culture, and built for the real world.

After a packed first half of 2026, we’re opening the books for new projects.

Go take a look. If you’ve got something you want to put OUT THERE, we’d love to hear about it. 💌   We’ll meet you OUT THERE!

🔗 www.equinoxcreative.co

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2025, you kept us busy! 🌲🚀

Thank you to our partners for trusting us with your projects, and to the Equinox Creative team for the incredible creativity, and hard work that brought them to life.

Here’s to more stories, more nature, more outdoors! We hope 2026 gets you Out There!

👉 Ready to venture OUT THERE with us in 2026? Let’s create together 💌sophie@equinoxcreative.co

Thanks to the team: @camiferretti @vicurojo @Dcrossley @felgonfeb @Sophieofford @_dannymccormick @_mattwheeler @will_nangle @weekend_media_

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Remember when snowboard films were all about fun? That was the goal for my good friend @samuelmcmahon when he set out to make the new Nidecker team movie, ‘Who is Ned?’ And he fully nailed it. Here are a few frames from my time with the crew last winter. Looking forward to more adventures soon ❤️

Go watch it now - link in bio 🍿

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Who is Ned?

Hit the link in our bio or head to Whitelines.com and watch the new @nideckersnowboards video to find out.

🎥 @samuelmcmahon

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Snowboarding isn’t always pretty, but it’s always beautiful.

Thank you everyone who helped make WHO IS NED? - our dumb, glorious movie about snowboarding and how it doesn’t matter but also matters so much. Riders, Nidecker crew, park shapers, photogs, the other filmers, the best pain au choc of my life… way too many to try and list here, but you are all in the credits. Link in the bio.

🙏 @nideckersnowboards 🙏

Photos mainly by @edblomfieldphoto and @samingles

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The Whitelines 100 is back for Winter 2025 - 26.

Our team of expert testers, spread across 3 continents, spent last winter testing hundreds of products to curate our list of the best gear for you this winter.
Hit the link in our bio to find the perfect setup for your snowboarding journey.

Special thanks to @southernlakesheliski

#whitelines #whitelinessnowboarding

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