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Zainab زینب

@_helloitsz_

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fashion obsessed tech girl 🤓
helping you shop smart & style better 🫶🏼
💌[email protected]
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10K steps approved. Yes, City Walk. ✅

📸: @_helloitsz_

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From Paris to ULTA — a year I’ll never forget. 🤍

A few highlights that still feel surreal:
• Meeting our Master Perfumer, Nathalie Feisthauer, in Paris
• Launching on Grove Collaborative and then ULTA.com
• Our first Black Friday with ULTA — and it was a strong one
• New awards for Pistachio Delight & Vanilla Rum Royal (still pinching myself)
• Participating in the EWG Verified™ pop-up in NYC
• New partners, new processes, and a new fragrance in the works ✨

It wasn’t always linear — there were learning curves, tariffs, pivots, and the right doors opening when the timing was right. So much growth happened behind the scenes.

I’m ending this year proud and grateful. Thank you for being here — it means more than I can say. 🤍

#RosyAndEarnest

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De Paris à ULTA — une année inoubliable. 🤍

Des moments encore irréels :
• Rencontrer notre Maître Parfumeure à Paris
• Lancer chez Grove Collaborative puis ULTA.com
• Notre premier Black Friday avec ULTA
• De nouveaux prix pour nos fragrances ✨
• Un pop-up EWG Verified™ à NYC
• De nouveaux partenaires et un nouveau parfum en création

Ce n’était pas toujours linéaire — des défis, des pivots, et tant de croissance en coulisses.

Je termine l’année fière et reconnaissante. Merci d’être là — ça compte plus que vous ne pouvez imaginer. 🤍

#RosyAndEarnest

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