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_jadair

@_jadair

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Brand studio rooted in
aesthetic intelligence + cultural fluency.
Creative direction and campaign systems
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a week long work trip to Virginia and I figured it was time to introduce you to the people I get to work with and show you a little of what goes into bringing a brand to life ✨
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Jen here. A little look at my last @yoursundayhoney pop-up at Double Crown. I’ve been sourcing, sewing, and restoring vintage clothes, and we’re back next Sunday. This time, all the fall wear is coming out, plus plenty of new arrivals. Two racks for the guys, six for the girls. I’ve been saving some good ones for this. Mostly vintage, some reworked + hand dyed, a little curated secondhand. There’s a fitting room because a vintage size 8 could mean literally anything. Bring a tote and a friend. Come find something you’ll wear to death. SUNDAY, OCTOBER 11 · 10–3ish THE DOUBLE CROWN · WEST ASHEVILLE More pop-ups to come. Upcoming dates live in @yoursundayhoney’s bio. love you
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𝐓𝐡𝐞 𝐨𝐥𝐝𝐞𝐫 𝐈 𝐠𝐞𝐭, 𝐭𝐡𝐞 𝐦𝐨𝐫𝐞 𝐈 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐝𝐞𝐬𝐢𝐠𝐧 𝐜𝐥𝐨𝐭𝐡𝐞𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐟𝐞𝐞𝐥 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠. Creating the campaign is where I get to share the feeling behind a collection, through the styling, the setting, and the photography. Working with a team of creatives who understand my vision and bring it to life is one of the most exciting parts of being a designer. Together, we create the mood I want someone to feel when they first see the clothes. 𝐃𝐫𝐞𝐚𝐦 𝐭𝐞𝐚𝐦: Creative direction: @_jadair | @_susanadair DP: @yahzay Video: @johnnyvizuals Content: @jordynntomberlin Styling: @yanceystyleco Makeup: @thejessicabritt Models: @tatyebar @ivannagofficial Location: @the.mill.studio {fashion designer, slow fashion label, personal style, campaign, Brooklyn designer}
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hello fall 🤍 bts & shots from @_jadair // fw 23 photo @yahzay cd @_susanadair style @yanceystyleco @lucca_collective models @kiraranieri @elizabethsslade @clairetandoh
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Jordynn Was Here E001 | The Spirit of Asheville is alive at @chemistantidote ✨ Thank you @chemistspirits for inviting us out to try your new seasonal fall cocktails, it was a great night of networking with new and old friends! Their south slope location in downtown Asheville offers weekly live music and has a rooftop space 🍂
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Catch a feature of Veritas’ Viognier on the @ciaatcopia podcast “Quench” tomorrow at 5:30 p.m. PT! In celebration of @america250, take a road trip through American wines and styles that have come to define our coast-to-coast wine culture. From silver screen Sideways movie star Pinot Noir to old vine Zinfandel and so much more, Quench host and Master Sommelier @andrearobinsonms, with special guest @noirsommelier, will explore the best and most distinctive USA wines in this Red, White, and ‘Cue (among other pairings) swirl-abration! Featuring: @hermannjwiemer Riesling (NY), @veritaswinery Viognier (VA), @domainedrouhinoregon Laurène Pinot Noir (OR), @bendingbranchwinery Newsom Reserve Tempranillo (TX), @bledsoefamilywinery Cabernet Sauvignon (WA), and @brownestate Rosemary’s Block Zinfandel (CA)! For those in #NapaValley, join the live studio audience at the CIA at Copia for a real-time tasting experience; get tickets and more details at @andrearobinsonms. For those of us in Virginia and beyond, stream live on YouTube (and sign up for a reminder) at the link in our bio! 🥂 Photo: @_jadair
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Beautiful homes don’t happen by accident. They are imagined, refined, and built with intention. This modern Mid Century inspired home is entering its final chapter, with completion just around the corner. For now, here’s a glimpse behind the scenes. #WesternNorthCarolina #AshevilleRealEstate #CustomHome #MidCenturyModern #DesignDetails
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photography (film) + styling | @_jadair . . . #artstudio #dcartist #abstractpainting #femalepainter
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Spring Break essentials… but make it ✨sparkle✨ Swimsuits ✔️ Sunnies ✔️ SPF ✔️ Permanent jewelry that you never have to take off ✔️ Because the best accessory for every beach day, poolside pic, and sunset dinner is something that stays with you the whole trip 🤍 Get sparked before you go—anklets, bracelets, hand chains… all the little details that pull your whole spring break look together ☀️ Trust me, you don’t want to be halfway through your trip wishing you had that extra sparkle ✨ #SpringBreakReady #GetSparked #PermanentJewelry #BeachEssentials #VacationStyle
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Indian tradition will always shape my design language. Living there for 14 years transformed how I see color, tailoring, embroidery, and craftsmanship. But my focus has evolved toward pieces that integrate into daily life, styled in different ways and worn across settings–not saved for just one occasion. Indo-Western is not a category to me. It is a point of view. Rooted in Indian tradition. Designed to be worn everywhere. #sapanaamin #versatilefashion #indianfashion #fashionwithpurpose
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A modern mini crafted in handwoven silk brocade. Silhouettes that feel defined. Pieces that hold their shape and shift depending on how you wear them. The skirt sits high on the waist, clean through the hip, finished with a metal zipper at the back. Structured. Intentional. Meant to stand on its own. Produced in small batches. Now available. Photography: @yahzay Creative Direction: @_susanadair Hair & Makeup: @thejessicabritt Styling: @yanceystyleco Social Content: @createsocialmagic Models: @tatyebar + @ivannagofficial Studio: @the.mill.studio #sapanaamin #afterglow #brocadefabric #fashionwithpurpose #miniskirt Model wearing marigold handwoven silk brocade high-waisted mini skirt styled with a cropped top and tailored blazer, modern Indo-Western designer statement silhouette.
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BEHIND THE SCENES | @freeburg_pianos A Grand Experience photographing @freeburg_pianos for @tsgasheville 🎹🎶❤️. Is it just me or does anyone else feel the love here? 📷: @anastasiiaphotography #freeburgpianos #piano #thescoutguide #familyownedbusiness
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