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A.K.A Aunty Lego
Little Lady With Her Eyes Set On Freedom
Founder @huemxn_
Founder @nightinthegarden
@mirror_wardrobesale
@_photoboothparty
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THE BOSTON AT 50: STILL AN EVERYDAY ICON

ā€œYOU CAN WEAR IT UP AND YOU CAN WEAR IT DOWN.ā€

On 29 August 2026, we pulled up to @sportscene_sa at Sandton City as @birkenstockza’s Boston marked 50 years of everyday style.

We caught up with Rizza from the Birkenstock team, who summed up the Boston’s appeal perfectly: ā€œYou can wear it up and you can wear it down. The Boston is timeless, it can go with just about anything.ā€

Five decades later, the silhouette continues to live beyond trends, shaped by the people who wear it and make it their own.

One silhouette. #50YearsOfBoston 50WaysWorn. Still in rotation.
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ONE SILHOUETTE. 50 YEARS. 

On 29 August, we stepped out with @birkenstockza at @sportscene_sa in Sandton to celebrate 50 years of the iconic Boston silhouette.

@dintlesima_ was fully dripped in Birkenstock and hit the floor to find out how everyday Boston wearers style their pairs, from streetwear, cargos and shorts to jeans, pants and even dinner looks.

The verdict? Comfort, versatility and a silhouette that has stood the test of time.

50 years later, the Boston is still an everyday essential.
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Built by community. Held together by people. šŸ¤ 

What started as a simple team-building idea turned into something bigger , because the work @huemxn_ do every day is never just about who sits in the office. It’s about everyone who shows up for huemxn, again and again. 

So the huemxn team slowed down on Saturday , shared a meal, caught up, and celebrated the people who make huemxn, Human.

This one’s for Us.ā¤ļø
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ARCHIVE & NEW BALANCE BRING THE 950 TO SOUTH AFRICA WITH A CELEBRATION OF BASKETBALL, CULTURE & COMMUNITY

@archivesa and @newbalance introduced the all-new 950 to South Africa with an intimate Joburg launch that celebrated the intersection of sport, style and culture. 

Inspired by classic mid-1980s court silhouettes, the 950 reimagines basketball design through a contemporary lens, bridging performance, craftsmanship and everyday wear.

The evening was brought to life through curated conversations with Joburg Giants captain and South Africa’s No. 1 FIBA 3x3 player, @dimnino , who reflected on how discipline, resilience and community continue to shape both his journey and the culture surrounding the game.

Read our full feature NOW.
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Fabiani Brews Purpose with the Launch of the Fabiani Café at Sandton City

Running from 30 June to 13 July, the Fabiani Café pop-up at Sandton City goes beyond being a place to grab your daily coffee, it’s an initiative driven by purpose ā˜•

In partnership with the @thesozofoundation & @foodforwardsa , the activation gives young baristas valuable hands-on experience while supporting efforts to combat food insecurity across South Africa.

Visitors can also shop a curated selection of Fabiani merchandise, including denim jackets, long-sleeve polo shirts & tote bags.

As Ngqondi Mfini, Head of Marketing at Fabiani, puts it, the café reflects the brand’s commitment to creating opportunities beyond retail investing in young people, supporting communities & proving that every cup can make a meaningful difference.

Here’s a look inside the activation that’s blending style, purpose & community impact.
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