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Lydia 🍊

@_lydiasanders

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Co-running @runnerbeansclub 🌱

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From creative brief to finish line 🤝

Swipe through and you’ll see exactly how @danwoodger and I worked together to create the visual language for @newbalancerunning at the @officialbighalf 2026. Inspired by real running communities and culture in London, as well as the neighbouring boroughs that make up the Big Half, we combined our thinking and creative disciplines to bring this commission to life.

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Creativity and running are much more alike than you think. You can have an idea or a goal, but the result is never guaranteed. Mine and Dan’s process is very similar in that way. We had ideas and came up with characters and scenes. We experimented with texture and colour (in this case, a very reduced colour palette) to combine our styles. We were excited by the potential but in the early stages, not really knowing how it’ll turn out. Just like with running, you can put in the training, but you never know what’s going to happen on race day. We both enjoyed this element of surprise and being open to what a blend of our creativity could look like.

It was the process which made the project so special. Oh and seeing it on the NB website and a bunch of beans wearing the tees, that’s pretty cool!

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A huge thank you for the opportunity goes to the team at @_wearesyn and @runnerbeansclub. Without them, we never would have experienced this dream project.

Credits:
Agency @_wearesyn
Illustration: @danwoodger
Design & printmaking: @domedwardsdesign
Photography: @adrianvarzaru
Video: @raulonyett

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Tee design for @newbalancerunning & @runnerbeansclub in collaboration with @danwoodger

Such a sweet project to work on and special to see the beans out in full force before race day tomorrow @officialbighalf.

Special shout out to @parisincuffs_ben for printing these super fast and @adrianvarzaru for the stunning photos as per usual. Can’t thank @dazewithjoel and @_lydiasanders enough for getting me involved in these opportunities and @_wearesyn for the commission 🫶

Working with @danwoodger has been a blast and I plan on having more to share! 👀

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Saturdays 🤍

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(S)mile End - Intro to Track Session - Part 2
@runnerbeansclub w. @andretomlin_

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📸📸📸📸

@adrianvarzaru

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LDN marathon ‘26. Cheer Zone. Mile 8, Deptford. From the very first to the very last runner. 💚

Thank you @runnerbeansclub family. Thank you @newbalancerunning / @chriiiiissh boss. Thank you @dazewithjoel for trusting me on the megaphone. Thank you to my lil @canonuk camera for capturing. Thank you London @londonmarathon 🎉

You can literally FEEL the love, what an incredible day. A pleasure and a privilege to watch, from start to finish. And an incredibly huge WELL DONE to every single person that crossed that finish line. 🫶🏼

#londonmarathon #london #marathon #newbalance #community

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What a pleasure to host this workshop with @newbalancerunning and @runnerbeansclub over the London Marathon weekend.

I commissioned x8 creatives from @thearenauk and the beans community to design unique sets of RBC letters that attendees could mix and match to make their own design. The result…about 40 stunning t-shirts each with different combinations and layouts.

We hosted the workshop at New Balance’s Run House activation at Somerset House, an incredible space to bring this experience to life. It was a dream collaboration and an absolute joy to creatively direct and host.

What stood out the most was how quickly everyone got involved, started ideating and bringing their t-shirt visions to life. And on a personal note, it was incredibly rewarding to share this opportunity with other creatives and have them see their work out there in the real world!

A huge thanks goes to @dazewithjoel & @_lydiasanders for inviting me to lead on this project. The @exposurelondon team for trusting my process, @parisincuffs_ben for being the best workshop partner and of course to all the extremely talented creatives who designed letters.

@evahuntdesigns
@sharifahnadira
@niallwalsh_design
@laurenjcreates
@charliepjones_design
@nilmorah
@parisincuffs_ben
@domedwardsdesign

#Printmaking #designworkshop #running

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That’s a wrap! 🏅🏅🏅

Big weekend of running and a wonderful way to celebrate by cheering all these incredible beans at the @newbalancerunning cheer zone.

Unmatched energy, so inspiring and proud to be part of this club with all these special humans 💚

#londonmarathon

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It’s got to be said, I wouldn’t be where I am today without @runnerbeansclub 💚 I ran my very first 5K with the beans back in November 2023 and I remember struggling to keep up when @_lydiasanders started chatting to me and I suddenly realised I wasn’t alone. What both she & @dazewithjoel have created is the definition of community - not a day has gone by since where I haven’t felt loved, heard, supported & encouraged by RBC & everyone in it. It’s not just a club, it’s a wonderful group of humans who are fun, kind, creative & inspiring. Hearing their voice notes throughout the marathon got me across that finish line without a doubt. It’s a privilege to be a part of & to pace for, to give others the opportunity that they gave to me. J&L - thank you for everything, always. 🫘 I cannot wait to cheer for the LDN Mara beans on Sunday at our first RBC official cheerzone with @newbalancerunning 🗣️ & ofc a huge shoutout to @runwithrally app for making this memory possible 🫰🏼#running #run #marathon #motivation #inspiration

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Good time with Runner Beans Club and Deaf Run Club, supported by New Balance, in the run-up to London Marathon.

@runnerbeansclub @deafrunclub
@newbalancerunning
@exposurelondon
@chriiiiissh

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Finally did it. Finally went and turned 30. Still feel young, the knees don’t. But we had a good time. Supper club at ours - CPH 🇩🇰- Dave - @coffeeomakase - a run ofc

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See you on Saturday at @runnerbeansclub?
Social Run. Coffee. Vibes.

Feat new pacer merch by @parisincuffs

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