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okmarc

@_okmarc

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Brand leadership beyond marketing.
Building brand systems organizations can run on.
25+ yrs · Founder · Professor @ Syracuse
Book available now ↓
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April, Shmapril. Finally got a chance to reward our Busted Bracket Society’s inaugural “predicted the biggest upset” winner. Lottery tickets on @marcstress 🏆
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I’m grateful for the positive response and reach of my first book, The Brand Operating System. If you are responsible for a managing and growing a brand this book will show you how to stop chasing metrics and quarterly goals and build something that compounds over years. okmarc.com/book
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Marc deserves his flowers for giving away the playbook here. Every page is pure gold and has so much functional value. This couldn’t be better written to bring you clarity and peace of mind when you’re developing long-term strategy and marketing goals for business, clients and yourself. Link in bio to purchase, no commission, not paid content, just a great read that I’d never gatekeep from you. 🤌🙏🤝 @_okmarc #book #brand #design #marketing #advertising
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One of the people who has had the biggest influence on how I think about branding just released a book, and I couldn’t be more excited to read it. I’ve had the privilege of knowing @marcstress as a colleague, mentor, friend, and design partner over the years. His work has reinforced something I believe deeply: strong brands are built on strategy, not marketing. When the foundation is right, every decision that follows works harder and compounds for you over time—creating consistency, recognition, and reducing the need to constantly reinvent and use empty marketing tactics. If you’re an entrepreneur, business owner, or fellow brand designer, I’d highly recommend adding The Brand Operating System to your reading list. Congratulations, @_okmarc ! Excited to dive in. 👏 #branding #brandstrategy #thebrandoperatingsystem #okmarc #businessowners
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The Brand Operating System explores an operational approach to making your brand strong, consistent and flexible for growth through out the organization’s lifecycle. Discover process, approach, and how to build a team to manage your brand.
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