Instagram story viewer> @a.arlokelly> Tagged
POSTS STORIES REELS TAGGED
this month ¿
26
If you missed the @yeansyeansyeans pop-up, you lacked.

Yeans is a brand that’s exploded onto the scene recently, building a cult following through its distinctive designs, bold prints and unique approach to marketing.

The brand recently hosted its debut London pop-up @galleriaobjets @house.objets bringing its growing community together for a night celebrating everything Yeans.

One of the faces at the event was Rob, a key figure and muse for the brand. Frequently appearing in its campaigns, he even featured in an interpretation of The Last Supper, with himself occupying every seat at the table.

The venue on Brick Lane was packed with Yeans pieces, from the brand’s signature prints to the ever-popular flame design. But my favourite was the jeans starched so heavily that they could stand up on their own.

The event also offered a first look at the brand’s upcoming bag collection, including the oversized denim duffles dubbed the “Yirkins”.

As Rob himself put it, the energy on the night was great. And seeing the community that’s grown around Yeans made it clear that this is more than just a clothing brand.

To close out the night, @raymatixx took to the stage for a performance. A familiar face in Yeans himself, he’s often spotted wearing the brand’s pieces, making him the perfect person to round off the event.

If this pop-up is anything to go by, Yeans is only getting started.
30
back to up