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Alex Bardoff

@abardoff

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TIME TO GET TO WORK 📈📈📈 I CANT THANK EVERYONE ENOUGH FOR REACHING OUT AND SHOWING ALL THE LOVE & SUPPORT OF ME BECOMING THE NEW LEAD FOOTWEAR DESIGNER, EXPLORATION @underarmour ! IT MEANS THE ABSOLUTE WORLD TO ME! BIG THINGS COMING
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Sometimes things come together exactly how you imagined. Other times, the process takes you somewhere a little different. A lot gets made along the way. Some of it finds its moment, some of it stays in the folder, and other pieces evolve into something better. Sharing a little of that process here. Some BTS from the shoot, a few pieces that never made it out, and the campaign spot we ultimately landed on. Always fun looking back at how an idea gets from where it started to where it ended up. De’Aaron Fox - Fox 3 ( 🫡 @nick.hood @abardoff @bhall15__ )
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Under Armour sold $5B+ in product last year. Revenue still fell 8%. They didn’t just lose revenue. They lost control. First it hits the earnings report. Then it kills the brand. @underarmour, Phrasso is here to help. #underarmour #retail #samsclubfinds #brands
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“STEWIE GRIFFIN” UA APPARITION TECH CUSTOM 🔥 COP or DROP 🗑️ WHAT ARE YOUR THOUGHTS!? LET ME KNOW IN THE COMMENTS. COMMENT YOUR SHOE SIZE AND TAG A FRIEND WHO NEEDS THESE 🫡 Designed by @johnnyskicks_
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“HAND DRAWN” UA APPARITION TECH 🚓 COP or DROP ❌ WHAT ARE YOUR THOUGHTS!? LET ME KNOW IN THE COMMENTS. COMMENT YOUR SHOE SIZE AND TAG A FRIEND WHO NEEDS THESE 🫡 Concept designed by @johnnyskicks_ Inspired by @carsplashart
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“W H A T T H E” UA APPARITION TECH 🚓 COP or DROP ❌ WHAT ARE YOUR THOUGHTS!? LET ME KNOW IN THE COMMENTS Concept designed by @johnnyskicks_
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For when it’s hot. 🔥 François Arnaud for Under Armour. Thanks to the incredible crew and the Under Armour team ↓ Credits Director: Mat+Kat @_matkat @neerfilms @diplomats.tv DP: Ayinde Anderson @ayindeanderson_ @iconictalentagency 1st AC: Karla Christensen @karlamaroechristensen 2nd AC: Sasha Wright @sbdwright DIT: Pete Aguirre @pete_aguirre_ CLT: Kazmo Kida @kazmokida ACLT: Max Schwartz @standin_savant SLT: Tyler Condreay SLT: Javier Lopez Key Grip: Henry Martinez BBG: Aaron Stinde @aaronstinde Grip: Sean Hunt @seanhhunt Grip: Erik Covarrubias Production Designer: Brielle Hubert @briell_a @gersh_production Prop Master: Paul McCaffrey @dood Set Decorator: Sandy Hubshman @sandyhubshman Art Coord: Dröfn Ösp Snorradóttir-Rozas @instadrofn Lead Person: Francesco Obrien @99fra6 Movement Director: Jasmine Albuquerque @jasminealbuquerquecroissant Movement Coach & Trainer: Chloé Larouche-Tremblay @clarouchet Production: Blond @blondprodn Executive Producer: Nicole Prokes @nicoleprokes Production Supervisor: Sina Pars @beingsinapars Production Supervisor: Hannah Westbrook @hanwestbrook Asst Production Supervisor: Xavier Hamel @catdaddddddy 1st AD: Jason Lombardo @jasonmarklombardo Editor: Kenny Shimm @cutbykenny Music + Sound: Harp London @harp_ldn Daniel Lidchi @daniellidchi Color: Myles Bevan @m.y.l.e.s @modern.post VFX: Pendulum @pendulum.vfx Key Costumer: Luca Kingston @lucakingston Key Groomer: Kiki Heitkotter @kikihaircutter Casting Director Extras: @molliemaguire Extras: Destiny Freeman @destinyashlynne, Taylor Desantis @_taylordesantis, Jamaal Lewis @officialjamaallewis Extras Costume Designer: Lisa Madonna @lisamadonna UA TEAM: CCO: Matt Dornic @mdornic Sr Creative Director: Alex Bardoff @abardoff Director Brand Marketing: Michelle West Sr Director, Global Content Production: Erinn Kahle @erinnpopp Dr Manager, Global Content Production: Emily Bois @emmybois Director of Styling: Chad Molique @chadmolique STILLS TEAM: Lighting Director: Steve Yang 1st Assistant: Jacob Khan @onthedaystudios Digital Tech: Milan Dileo @milandileo Film: Icon LA @iconla
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Had a chance last year to follow the legend @jordanspieth around the course for a day with Under Armour
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5x shortlists at @shots_creative 💫 AMAZON ‘The Good, The Bad and The Ouchy’ → Use of Music: Original Composition → Sound Design UNDER ARMOUR ‘We Are Football’ → Sound Design UNDER ARMOUR ‘The New Era Of Football’ → Sound Design POWERADE ‘The Ladder’ → Sound Design
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On course and on par with the 🐐⛳️
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UNDER ARMOUR “MATRIX RIDGE” - DESIGNED BY @johnnyskicks_ Tag @underarmour 🫡
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